1. Mandara Founder : Hanan Solayman Co-Founder : Ahmed Tawfik (Journalist) (Programmer) Online Local Media Portal Upper Egypt

2. Aswan Fayoum Giza Beni Suef Minya Qena Assiut Sohag Red Sea New Valley Luxor 25 Million 4 Million Online 30% of Population

3. Local Content Is … Professional & Service Journalism (consumer-oriented)

4. Citizen Journalism? *Services Guide (ex. hospitals) *Send a news story *People from Badrashen *Local Sports *Youth Center Activities *Local Council *Mourning, Weddings *Local Ads/ discount or sale hints

5. Engaging the Community Send us an idea Shoot, Write & Publish

6. A Digital Newsroom Cairo Editor in Chief (Hanan) IT Manager (Ahmed) Managing Editor (Mahmoud) Community Manager (Allaa) Content Editor (Maha) 10 Local Reporters (Staff) Aswan Giza Fayoum Red Sea Beni Suef Sohag Minya Assiut Luxor Qena

7. Monetizing Local Communities Local Ads Market remains … UNTAPPED -provide media services-

8. Project run by: Mandara Media Foundation www.mandaramediafoundation.org Revenue Streams: 1- Advertisements & Sponsorships 2- Licensing Content 3- Journalism Trainings 4- Grants and Donations

9. www.facebook.com/MandaraOnline @MandaraOnline Mandara-Online www.youtube.com/mandaraonline www.mandaraonline.com Thank You!