1. Safe Kids Worldwide has partnered with McNeil Consumer Healthcare, the makers of Children’s Tylenol, to raise awareness of medication- related poisonings to children 5 and under through research and education. 39 coalition grants were awarded. MEDICATION SAFETY 2013 Safe Storage, Safe Dosing, Safe Kids Erin Donaldson, Safe Kids Kenosha-Racine

2. Campaign Goals Educate parents, grandparents and caregivers Raise awareness in the community and in the media Establish partnerships to enhance impact Core Messages Store medicines safely Give medicines safely Get rid of expired or unused medicines safely Talk to family and friends about medication safety

5. SO WHAT’S GOING ON IN WISCONSIN? The Medication Grant was awarded to two coalitions: Kenosha-Racine and Dane county

6. OUR POISON CENTER WORKS VERY HARD! In 2012: The center handled 44,324 cases which does not include follow up calls. Patients are followed from admission to discharge. There were approximately 125 calls per day. 1/3 of calls came from medical professionals.

7. RACINE AND KENOSHA COUNTIES WERE # 6 AND #10 OUT OF OUR 72 COUNTIES. #1 Milwaukee #2 Dane (State Capital) #3 Waukesha (next to Milwaukee) #4 Brown (Packer Country!) #5 Outagamie Our top 10 are all Eastern Wisconsin (with one college town exception) and all have populations of 100,000+

8. TOP 10 SUBSTANCES INVOLVING POISONING IN THE STATE Age 5 and younger 1.Cosmetics/ Personal care 2.Analgesics ** 3.Household cleaners 4.Foreign bodies/toys 5.Vitamins** 6.Topical preparations** 7.Antihistamines** 8.Gastro preparations** 9.Electrolytes and minerals** 10.Dietary supplements/ herbs** Ages 6-19 1.Analgesics** 2.Cosmetics/ personal care 3.Household cleaners 4.Foreign bodies/ toys 5.Topical preparations** 6.Antidepressants** 7.Sedatives** 8.Stimulants and street drugs** 9.Antihistamines** 10.Pesticides

9. 2012 SUMMARY OF POISONINGS FOR RACINE AND KENOSHA COUNTIES Non Pharmaceutical substances: 1,081 or 42 % Pharmaceutical substances: 1,464 or 58 %

10. WHAT ARE WE DOING? Partnering: Community Pharmacies (Wheaton Franciscan Healthcare and Walgreens) Distribution of 14,000 medication fact cards. Health Fair activities: Encourage caregivers to enter the Poison Center number in their phone right then. Pills or Candy Activity with children and caregivers www.pillsvscandy.orgwww.pillsvscandy.org School partners: Head Start, teen parent programs, local school who serves low income families and requires parent involvement, parent information sessions, orientations Social service agency (Chat and Chew program), Walgreen’s Community rooms and nursing home visits planned for the future! EMS week events Local radio and TV stations Family Literacy program: ESL families

11. Challenges/ Barriers Need for Spanish materials (resolved!) Time frame changes…Today Show PowerPoint Pre/Post-test ‘Formal’ presentation Getting people to understand why this applies to them Successes New partnerships Fun, hands on activities Media (Channel 58 Milwaukee) Foot in the door at new schools Awareness with non-parent caregivers Learning about how our community members have used the Poison Center in the past. Getting to speak at this conference!!! “YOU TAKE THE GOOD, YOU TAKE THE BAD, YOU TAKE THEM BOTH AND THERE YOU HAVE…”

12. THANK YOU! Contact information: Erin Donaldson Erin.Donaldson@wfhc.org Racine, WI 262-687-3366 www.safekidswi.org