1. Oral Care

2. Common Tooth & Gum Problems
Cavities(Tooth Decay)
Dental cavities are holes (or
structural damage) in the teeth.
Tooth decay occurs when
plague combines with the
sugars and / or starches of the
food we eat to produce acids.
These acids attack tooth enamel
leading to cavity.
Cavities
cavities develop below the tooth's surface, where you can't see them. When you eat foods that contain carbohydrates (sugars and starches), these carbohydrates are eaten by the bacteria in plaque, producing acids that eat into the tooth. Over time, the tooth enamel begins to break down beneath the surface while the surface remains intact. When enough of the sub-surface enamel is eaten away, the surface collapses, forming a cavity. Cavities are most likely to develop in pits on the chewing surfaces of the back teeth, in between teeth, and near the gum line.
Tooth decay is a common disorder, It usually occurs in children and young adults but can affect any person. Tooth decay is a common cause of tooth loss in younger people. Bacteria are normally found in your mouth. These bacteria change foods -- especially sugar and starch -- into acids. Bacteria, acid, food pieces, and saliva combine in the mouth to form a sticky substance called plaque. Plaque sticks to the teeth. It is most common on the back molars, just above the gum line on all teeth, and at the edges of fillings.
Plaque that is not removed from the teeth turns into a substance called tartar. Plaque and tartar irritate the gums, resulting in gingivitis and periodontitis (gum disease)
Plaque begins to build up on teeth within 20 minutes after eating. If it is not removed, tooth decay will begin.
The acids in plaque damage the enamel covering your teeth, and create holes in the tooth (cavities). Cavities usually do not hurt, unless they grow very large and affect nerves or cause a tooth fracture. An untreated cavity can lead to a tooth abscess. Untreated tooth decay also destroys the inside of the tooth (pulp), which leads to tooth loss.
Carbohydrates(sugars and starches) increase the risk of tooth decay. Sticky foods are more harmful than non sticky foods because they remain on the teeth. Frequent snacking increases the time that acids are in contact with the surface of the tooth.
Plaque : Plaque is a soft, sticky, and colorless deposit that is continually forming on our teeth and gums. Often undetected, plaque attacks the teeth and gums with the acid it produces from bacteria in your mouth. The bacteria uses the sugars from foods and beverages along with saliva, to thrive and multiply. This acid attack breaks down the tooth's enamel, causing tooth sensitivity and ending with varying degrees of tooth decay. Plaque is also responsible for gum disease and contributes to bad breath.
Plaque accumulates in hard to reach areas of the mouth. If it is not removed daily, it begins to harden into a calcified substance called calculus, also known as tartar.
Brush Your Teeth
In the fight against cavities, it is essential that you brush your teeth properly at least twice a day with a toothpaste containing fluoride.
Floss Daily
Food debris gets caught in between our teeth when we eat. If the debris is not removed, it can lead to cavities. Flossing everyday is the best way to remove food debris from in between the teeth.
Eat Healthy
Proper nutrition plays an important role in good dental health. Eating nutritional snacks and limiting the amount of sugary drinks and food will help to prevent plaque from forming on the teeth.

3. Common Tooth & Gum Problems
Plague & Tartar
Plaque is the sticky, colorless film
of bacteria that forms on teeth.
Plaque accumulates in hard to
reach areas of the mouth.
If it is not removed daily, it
begins to harden into a calcified
substance called calculus, also
known as tartar.
Plaque : Plaque is a soft, sticky, and colorless deposit that is continually forming on our teeth and gums. Often undetected, plaque attacks the teeth and gums with the acid it produces from bacteria in your mouth. The bacteria uses the sugars from foods and beverages along with saliva, to thrive and multiply. This acid attack breaks down the tooth's enamel, causing tooth sensitivity and ending with varying degrees of tooth decay. Plaque that is not removed can also irritate the gums around your teeth, leading to gingivitis (red, swollen, bleeding gums), periodontal disease and tooth loss. Plaque also contributes to bad breath.
Plaque accumulates in hard to reach areas of the mouth. If it is not removed daily, it begins to harden into a calcified substance called calculus, also known as tartar. Tartar is more porous, it absorbs stains easily. Coffee /tea drinker, people who smoke, it is important to prevent tartar buildup as it can attract more stains.
Plaque is the sticky, colorless film of bacteria that forms on teeth. Plaque develops when foods containing carbohydrates (sugars and starches), such as milk, soft drinks, raisins, cakes, or candy are frequently left on the teeth. Bacteria that live in the mouth thrive on these foods, producing acids as a result. Over a period of time, these acids destroy tooth enamel, resulting in tooth decay. Plaque can also develop on the tooth roots under the gum and cause breakdown of the bone supporting the tooth.
Brush Your Teeth
Brush your teeth properly at least twice a day with a toothpaste containing fluoride.
Floss Daily
Food debris gets caught in between our teeth when we eat. If the debris is not removed, it can lead to cavities. Flossing everyday is the best way to remove food debris from in between the teeth.
Eat Healthy
Proper nutrition plays an important role in good dental health. Eating nutritional snacks and limiting the amount of sugary drinks and food will help to prevent plaque from forming on the teeth.

4. Common Tooth & Gum Problems
Bad Breath (Halitosis)
Gum disease, cavities, dry mouth and bacteria on the tongue are some of the dental problems that can cause bad breath.
Bad breath, also called halitosis, can be downright embarrassing. According to dental studies, about 85% of people with persistent bad breath have a dental condition that is to blame. Gum disease, cavities, oral cancer, dry mouth and bacteria on the tongue are some of the dental problems that can cause bad breath.
The food we eat can adversely affect our breath. Odors from garlic, onions, cabbage, and certain spices may result in halitosis when the suspected food is absorbed into the blood stream after digestion. When the blood has transferred to the lungs, the smell from the food is evident when you exhale.
With eating comes digestion, another cause of bad breath. Gasses produced during the digestive process may escape through your mouth, emanating the odor it produces. Poor digestion resulting in constipation and disorders of the bowel may contribute to bad breath again, from the gasses that are produced during this process
Brushing thoroughly twice a day and flossing daily to remove plaque and food particles. Brushing your tongue will also help reduce bad breath .
Using mouthwash to cover up bad breath when a dental problem is present will only mask the odor and not cure it.
If you suffer from chronic bad breath, visit your dentist to rule out any of these problems.

5. Common Tooth & Gum Problems
Discoloration
Foods/drinks : Coffee, tea, colas, wines, can stain your teeth.
Tobacco use : Smoking or chewing tobacco can stain teeth.
Poor dental hygiene: Inadequate brushing and flossing to remove plaque and stain-producing substances like coffee and tobacco can cause tooth discoloration.
There are several causes of tooth discoloration, including:
Foods/drinks. Coffee, tea, colas, wines, and certain fruits and vegetables (for example, apples and potatoes) can stain your teeth.
Tobacco use. Smoking or chewing tobacco can stain teeth.
Poor dental hygiene. Inadequate brushing and flossing to remove plaque and stain-producing substances like coffee and tobacco can cause tooth discoloration.
Disease. Several diseases that affect enamel (the hard surface of the teeth) and dentin (the underlying material under enamel) can lead to tooth discoloration. Treatments for certain conditions can also affect tooth color. For example, head and neck radiation and chemotherapy can cause teeth discoloration. In addition, certain infections in pregnant mothers can cause tooth discoloration in the infant by affecting enamel development.
Medications. The antibiotics tetracycline and doxycycline are known to discolor teeth when given to children whose teeth are still developing (before the age of 8). Mouth rinses and washes containing chlorhexidine and cetylpyridinium chloride can also stain teeth. Antihistamines (like Benadryl), antipsychotic drugs, and drugs for high blood pressure also cause teeth discoloration.
Dental materials. Some of the materials used in dentistry, such as amalgam restorations, especially silver sulfide-containing materials, can cast a gray-black color to teeth.
Advancing age. As you age, the outer layer of enamel on your teeth gets worn away revealing the natural yellow color of dentin.

6. Common Tooth & Gum Problems
Gum Disease
Gingivitis is inflammation of the gums.
Gingivitis is due to the long-term effects of plaque deposits on your teeth.
Plaque and tartar irritate and inflame the gums. Bacteria and the toxins they produce cause the gums to become infected, swollen, and tender.
Gingivitis is a form of periodontal disease. Periodontal disease is inflammation and infection that destroys the tissues that support the teeth, including the gums, the periodontal ligaments, and the tooth sockets (alveolar bone).
Gingivitis is due to the long-term effects of plaque deposits on your teeth. Plaque is a sticky material made of bacteria, mucus, and food debris that develops on the exposed parts of the teeth. It is a major cause of tooth decay.
If you do not remove plaque, it turns into a hard deposit called tartar (or calculus) that becomes trapped at the base of the tooth. Plaque and tartar irritate and inflame the gums. Bacteria and the toxins they produce cause the gums to become infected, swollen, and tender.
Symptoms
Bleeding gums (blood on toothbrush even with gentle brushing of the teeth)
Bright red or red-purple appearance to gums
Gums that are tender when touched, but otherwise painless
Mouth sores
Swollen gums
Shiny appearance to gums

7. Dental Problems – Some Facts
90 per cent people in India suffer from some dental problem
One in every three Indians suffer from gum problems
Seven out of 10 Indian kids suffer from gum disease
90 per cent people suffer from some dental problem
Laxmi Birajdar, TNN Dec 26, 2008, 04.39am IST
One in every three Indians suffer from gum problems: Survey
Umesh Isalkar, TNN Jan 18, 2013, 05.12PM IST
Seven out of 10 Indian kids suffer from gum disease: Study
Pratibha Masand, TNN Jul 29, 2012, 10.38AM IST

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Packaging
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9. Fresh Moments 2 Toothpaste
Xylitol: Known to promote good oral health. Helps prevent bacteria from sticking to the teeth thus reducing plaque and dental cavities and promote healthier enamel.
SPA(Special Polishing Agents)
Gently polishes your teeth enamel without causing excessive harshness and abrasiveness. Regular use gently removes surface stains caused by tobacco, tea and coffee.
Freshmint: Fights bad breath, gives energizing freshness and a good mouth feel.
Fluoride :Helps in remineralisation process and strengthens the enamel layer of the tooth. Helps to prevent cavities & tooth decay.
Dental Benefits of Xylitol
The Xylitol difference for teeth
Tooth decay happens when bacteria in your mouth consume the sugars we eat. When you eat food containing ordinary sugar (sucrose), it gives bacteria on your teeth energy, allowing them to multiply and start making acids that can eat away the enamel on the teeth. This "acid attack" causes tooth decay and cavities to begin to form.
Xylitol is a natural sweetener derived from the fibrous parts of plants. It does not break down like sugar and can help keep a neutral pH level in the mouth. Xylitol also prevents bacteria from sticking to the teeth. This is how it protects the teeth from tooth decay. With Xylitol, the acid attack that would otherwise last for over half an hour is stopped. Most people are not aware of this benefit because such a claim makes xylitol into a drug, crossing a boundary not allowed by the Food and Drug Administration.
Less bacteria, less acid – healthier teeth!
Because the bacteria in the mouth that are causing cavities are unable to digest xylitol, their growth is greatly reduced. The number of acid-producing bacteria may fall as much as 90%. No acid is formed because the pH of saliva and plaque does not fall. After taking xylitol, the bacteria do not stick well on the surface of the teeth and as a result, the amount of plaque decreases.
Repairing damaged enamel
Research has shown that the use of xylitol also helps repair damage to the enamel. Saliva in itself protects the mouth and teeth. Stimulated saliva in particular contains all the components needed to repair early cavities. If sugar is only taken a couple of times a day, the saliva can do the job alone. But most people take sugar so often that the mouth's own defensive tools are not enough.
Saliva that has xylitol is more alkaline than saliva stimulated by other sugar products. After taking xylitol products, the concentration of basic amino acids and ammonia in saliva and plaque may rise, and plaque pH rises as well. When pH is above 7, calcium and phosphate salts in saliva start to move into those parts of enamel that are weak. Therefore, soft, calcium-deficient enamel sites begin to harden again.
Special Polishing Agent: Hydrated Alumina, Hydrated Silica
What is Fluoride? Fluoride is a natural mineral found throughout the earth's crust and widely distributed in nature. Some foods and water supplies contain fluoride.
Fluoride is often added to drinking water to help reduce tooth decay. In the 1930s, researchers found that people who grew up drinking naturally fluoridated water had up to two-thirds fewer cavities than people living in areas without fluoridated water. Studies since then have repeatedly shown that when fluoride is added to a community's water supply, tooth decay decreases. The American Dental Association, the World Health Organization and the American Medical Association, among many other organizations, have endorsed the use of fluoride in water supplies because of its effect on tooth decay.
How Does Fluoride Work? Fluoride helps prevent cavities in two different ways:
Fluoride concentrates in the growing bones and developing teeth of children, helping to harden the enamel on baby and adult teeth before they emerge
Fluoride helps to harden the enamel on adult teeth that have already emerged
Fluoride works during the demineralization and remineralization processes that naturally occur in your mouth.
After you eat, your saliva contains acids that cause demineralization a dissolving of the calcium and phosphorous under the tooth's surface
At other times when your saliva is less acidic it does just the opposite, replenishing the calcium and phosphorous that keep your teeth hard. This process is caused remineralization. When fluoride is present during remineralization, the minerals deposited are harder than they would otherwise be, helping to strengthen your teeth and prevent dissolution during the next demineralization phase
Important - The fluoride level in Fresh Moments is well within the limits of 1000 ppm .It is approved by FDA

10. Fresh Moments 2 Toothpaste
Regular use of Fresh Moments 2 Tooth Paste
Helps prevent the formation of plague & tartar
Gently cleans & polishes tooth enamel
Fights bacteria & germs
Helps to prevent cavities
Helps to remove stains
Fights bad breath

11. Fresh Moments 2 Toothpaste
MRP: Rs. 115/-
DP: Rs. 100/-
BV : 70
Pack Size: 100 g
Product Code: PC 5146 11

12. THANKS
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