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Since 1983…over $650 Million Completed Spa Development  Feasibility / Market Studies  Concept Development  Facility Planning  Equipment / Product.

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Presentation on theme: "Since 1983…over $650 Million Completed Spa Development  Feasibility / Market Studies  Concept Development  Facility Planning  Equipment / Product."— Presentation transcript:

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2 Since 1983…over $650 Million Completed Spa Development  Feasibility / Market Studies  Concept Development  Facility Planning  Equipment / Product Selection  Marketing  Staffing  Operations / Management Support  Spa Economic/Consumer Research ___________________________________________

3 Spa Revenue Per Occupied Room (RPOR) © 2004 Health Fitness Dynamics, Inc. (HFD) N = 36 US Resort Spas

4 Payroll as % of Gross Revenues © 2004 Health Fitness Dynamics, Inc. (HFD) N = 36 US Resort Spas

5 Operating Expenses as % of Gross Revenues © 2004 Health Fitness Dynamics, Inc. (HFD) N = 36 US Resort Spas

6 Net Operating Income as % of Gross Revenues © 2004 Health Fitness Dynamics, Inc. (HFD) N = 36 US Resort Spas

7 “Spa Design Trends” Presented by: Patty Monteson, ISHC Co-Owner Health Fitness Dynamics, Inc. (HFD) www.hfdspa.com * 954-942-0049 Resort Management Conference March 20, 2006

8 Why People Use Resort Spas To Relieve Stress Want a Small Indulgence Want to Feel Better Improve Well-Being What They Enjoy Most Rest & Relaxation Source: HFD Spa Consumer Research

9 Design Trends - Overview General Design Trends Treatment Rooms Design Themes HFD’s New Paradigm

10 General Design Trends Nurturing & Relaxing Environments Comfort Zones Dry Lounges Wet Lounges Separate & Co-ed

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18 Design Trends – Treatment Rooms Treatment Rooms as Cocoons Couples Rooms Multi-Purpose Rooms Spa Suites

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25 Design Themes Spas for Celebrations / Special Occasions

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29 HFD’s Spa New Paradigm Spa “Playground” Spa “Anywhere/Everywhere”

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35 Plan The Spa to be Profitable Multi-Functional “Control” Points Flexible Areas Balance of Revenue & Non-Revenue Zones –Revenue Zones: Treatments (Spa & Salon) & Retail –Non-Revenue: Comfort Zones; BOH; Administration


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