1. Tim Wigley President Western Energy Alliance

2. Bringing discipline to our advocacy and offering political cover to our friends and allies

3.  Political “marketing” is different  Unlike typical corporate marketing – with substantial financial resources and time – in an effort to get 3, 5, or 7% of the market share (if lucky) – the “marketing / advocacy” of the Alliance offers little resources, little time, with a requirement to attain 50% PLUS ONE of the “market share”  Laser beam focus is required

4.  Issue Management Campaigns  Healthy Forests  ESA  ANWR  Gray Wolf Management

5. Survey conducted March 19-22, 2012 Conducted by The Tarrance Group 1,000 high-performing voters in Colorado, Wyoming, Utah, Montana, New Mexico and North Dakota

6. 69% of voters feel the country is on the “wrong track” 59% feel strongly this way Only 26% feel “right track” 10 point gender gap (more men feel wrong track)

7. 42% approve / 54% disapprove 48% strongly disapprove Nationally: 53% approve / 45% disapprove/ 39% strongly disapprove

8. 54% disapprove of his handling of energy issues 37% approve Many voters question whether or not the President truly has an energy policy

9. 55% approve of his efforts to develop alternatives 39% strong approve “peel the onion”

10. Jobs & Economy: 35% Government Spending: 28% The Environment: 3%

11. “oil & gas” industry: 48% favorable “natural gas” industry: 69% favorable

12. 72% support increased production 56% strongly support

13. 37% say too many regulations 25% say too few 28% say about right The 28% would be our advocacy target – like an un-decided voter

14. 66% agree that a moratorium on any new rules and regulations is needed This was a major theme in the “ Blueprint ”

15. High level of awareness 38% very concerned 30% somewhat concerned 30% no concern

16. 28% would support a ban 58% would oppose a ban 38% oppose strongly

17. 82% have seen, read or heard 69% favor development / 55% strongly Only 23% oppose development

18. What’s the game plan? What do we do with this information?

19.  More than any previous election, ENERGY issues ARE and WILL CONTINUE to play a major role in the 2012 election cycle  When the economy is strong and the 401(k) is growing – people can afford to be “green”  Issues of the environment have not been in the top 10 issues of concern in ANY survey work I’ve done in the past two years.  Jobs and the economy have been #1 in EVERY survey

20.  We will conduct “dial test” focus groups to further test specific messages from this survey  We will create a “language dictionary”  Speeches, newsletters, interviews, etc. We try and speak from the same page, of the same book, at the same time  Give elected officials a “backbone of courage” or a “cushion of comfort” as these issues take center stage in the public domain

21.  I remember the days when….  2000 election brought false hopes  Our grassroots were burned out! We “assumed” things would change and problems solved / reversed from the previous 8 years  Our collective sigh of relief ended up biting us  New Administration shows up in 2009 with a plan, agenda and a determination to get it done

22.  Part of the blame goes directly to industry who stopped funding grassroots  We’ve already begun the process of re-igniting this old coalition with new techniques and technologies  In May we met with leading sportsmen and conservations groups  We met with Cattlemen last week / larger meeting to follow  On deck: Farm Bureau; Mining; Forestry; recreation communities

23. Several states will be key “swing” states: Colorado, New Mexico and Montana Not a ton of electoral votes – but difference makers in a close campaign season! Key Senate races in New Mexico, Montana and North Dakota

24. If there is a change due to the election – this Administration is already looking at what they can do in the “lame duck” period: use of Antiquities Act to create more monuments (de-facto wilderness) And more…via Executive Orders We must be ready!

25. Please go to our website: www.westernenergyalliance.org Download the document and you can see our strategies for informing the public about the importance of Western energy

26. Tim Wigley, President Western Energy Alliance twigley@westernenergyalliance.org 303-623-0987