1. One Industry Point of View The 5 th Annual Commissioner’s Food Safety Forum Kenneth J. Falci, Ph.D. Senior Director Kellogg Quality August 18, 2009 ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company

2. Federal/State Regulators and Industry Collaboration Kellogg’s Statement to the U.S. House Committee on Energy and Commerce Other Legislative Directions ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company

3. $12.8 Billion 2008 Net Sales North America Frozen & Specialty Channels North America Retail Snacks International Snacks International Cereal North America Retail Cereal 32,000 employees worldwide Products marketed in 180 countries Products manufactured in 19 countries; 59 manufacturing facilities

4. Federal/State Regulators and Industry Collaboration ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company

5. North Carolina’s Department of Agriculture and Consumer Services at our Cary plant during the Peanut Paste Product Recall Salmonella Typhimurium Effective Communications Clear Expectations Good Working Relationship ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company

6. Accessible for inspection Allowed for separation of processing lines State and FDA calls –Science judgments –Recall coordinators (one point of contact) Agreed on expected levels of sanitation Conclusions: Including Industry can help with food safety management Recovery from a food emergency ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company

7. Kellogg Company Statement to the U.S. House Committee on Energy & Commerce March 19, 2009 ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company

8. Limited national food safety standards Questioning the science decisions of FDA and others Complexity of food supply chain from farm to fork not well understood Suppliers challenged to conduct numerous third party audits under various schemes Numerous food recalls 2007-2009 undermining public confidence Several Bills in Congress Food Safety beliefs being rethought BACKDROP Calls from Industry, Government, and Academia ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company

9. –Asked of the Committee: Single Food Authority Food Safety Plans Publish Current GMPs Inspect High Risk Facilities Annually Train, Certify and Accredit Third-party Auditors and Auditing firms Develop Food Category Standards (Performance Standards) ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company

10. Allow mandatory recalls Study Traceability –IG Report - March 26, 2009 Asked to, “Make it a National Priority” to Establish an Official Food Protection Training Institute for State/Local and Federal Inspectors Currently there is no mandatory training requirement! ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company

11. The International Food Protection Training Institute Public Servant Career-spanning Graduated Levels of Certification Consistent/Standardized Training Accredited Elite Corp ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company

12. States conduct the majority of inspections Develop multiple training approaches –On line –Hands on –Access to Industry Plants Reduce training costs to States/Local and Federal ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company

13. Other Legislative Directions ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company

14. Congressman Waxman’s Bill, Food Safety Enhancement Act of 2009 Registration of Facilities Access to Records Third Party Certification – International Preventive Controls Environmental and Product Testing Dedicated Foreign Inspectorate ®,™, 2009 Kellogg NA Co., © 2009 Kellogg Company