1. S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y SR-35 Crossing Public Opinion Survey Results December 6, 2001

2. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Survey Purpose  Scientifically valid sample of public opinion  Measure perceived need for a new or improved crossing  Determine location preference for new or improved crossing  Assess opinions on tolls and financing options

3. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Research Methodology  Two survey efforts: –Motorist Intercept Study (255 respondents over 2 days - Sunday and Monday) –Telephone Survey (200 OR and 200 WA respondents)  Both surveys conducted in October 2001  Phone survey respondents randomly sampled  Very high cooperation rates for both studies  Captured bridge users and non-users

4. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Research Summary Highlights  Majority of those surveyed want an improved crossing  Support for new crossing is higher in Washington than in Oregon  Support for new crossing increases with existing bridge frequency of use

5. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Research Summary Highlights  Mixed opinions on where new crossing should go; highest support for current location  Majority stated they would not have made last bridge trip by walking or biking –Yet 10-20% may likely have traveled by bike/pedestrian modes if given the opportunity  Many bridge trips are for non-work purposes

6. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Public Supports a New Crossing Research Summary Highlights

7. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Results Show Some Potential for Mode Shift Research Summary Highlights

8. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Tolls and Financing Options  All respondents asked about willingness to pay a higher toll for most recent trip  Phone survey respondents received additional questions on tolls  Phone survey respondents also asked whether they support combinations of taxes and tolls Research Summary Highlights

9. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Willingness by All to Pay Higher Tolls Research Summary Highlights

10. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Willingness to Pay Tolls by Frequency of Use Research Summary Highlights

11. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Intercept and Phone Survey Toll Opinion Differences  Respondents from both surveys have about equal willingness to pay higher tolls for most recent trip  Trip frequency does not impact willingness to pay  WA phone respondents less willing to pay higher tolls for most recent trip than OR respondents  No difference in willingness to pay higher tolls between WA and OR intercepted bridge users  Phone respondents using the bridge in the past week were less willing to have paid a higher toll than intercepted bridge users.

12. S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Findings

13. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study  Conducted over two days: –Sunday October 21 –Monday October 22  Bridge users intercepted in both directions  Respondents given free trip for participation

14. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Destinations

15. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Destinations by Purpose

16. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Destinations by Usage

17. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Bridge Users Want a New Crossing

18. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Support From Frequent & Non-Frequent Users

19. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Mixed Opinions from Intercepted Users as to Where New Crossing Should Go Motorist Intercept Study Mixed Opinions from Intercepted Users as to Where New Crossing Should Go

20. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Less-Frequent Users Support Current Location

21. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y M otorist Intercept Study Weekday Users More Likely to Pay Higher Toll

22. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Willingness to Pay Tolls About Same by State

23. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Motorist Intercept Study Higher Willingness to Pay for Work Purposes Motorist Intercept Study Higher Willingness to Pay for Work Purposes

24. S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey Findings

25. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey  Conducted during October 2001  Randomly sampled 400 area residents from Oregon and Washington  Similar sample sizes in OR and WA  Bridge users and non-users included –About 1/3 of phone respondents had not used the bridge in the past week

26. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey Residence Locations

27. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey Trip Purposes Telephone Survey Trip Purposes

28. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey General Public Supports New Crossing

29. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey General Support from Frequent, Infrequent and Non-Users

30. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey Washington Residents See Great Need

31. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey WA Residents Less Likely to Pay Higher Tolls

32. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey Higher Willingness to Pay for Work Purposes

33. P u b l i c O p i n i o n S u r v e y S R – 3 5 C o l u m b i a R i v e r C r o s s I n g F e a s i b i l i t y S t u d y Telephone Survey Only 1/3 Support Local Tax Funding