1. Business Intelligence Accurate Information, Accurate Decisions June 2012 Presented by: Scott Lea Government Services Infogroup Government Division

2. Agenda June 2012 Who is Infogroup? Importance of Accurate Data Using Data to Support Decisions Questions

3. Who is Infogroup?  Community planning & modeling  Track and monitor industries and individual businesses  Target areas for development  Build emergency relief plans for preparedness, notification and recovery  Transportation modeling  Demographic studies  And much more… 3 Infogroup is the premier provider of geo-coded business and residential data and services in the public sector. Data uses include:

4. Who is Infogroup?  Service 85% of Fortune 100 Companies  Power top 5 Search Engines  Provide Points of Interest data to 90% of in-vehicle navigation systems in North America  Deploy 30 billion emails annually on behalf of clients  Business Intelligence Tools -- ReferenceUSAGov 4 We engage and connect with millions of consumers, businesses and government offices on a daily basis

5. Data The highest quality and most relevant business and residential data tailored to all levels of government including DOT, Revenue, Emergency Planning, Economic Development, COG’s & MPO’s. 5 Key Residential & Business Data Elements  220 million consumers - 17 million businesses  Seamless integration with relevant 3rd party data sources  Detailed business data including key contacts, geo codes, employee size, SIC/NAICS codes, sales volume and more  Geo-coded address point data  Historical business data sets  Residential data includes names, address, phone, home value, income, presence of children, age, and more

6. Standardization of Elements & Duplicate Removal Final Quality Check Address Standardization & Hygiene Compilation Phone Verification 6 Business Compilation Flow Enhanced Content 3-4 weeks4-6 weeks3-4 weeks 500-seat Call Center 26 Million Calls Per Year Specialized Calling Groups for Large Business, New Business and Specialty Files Name SIC Franchise/Brand QA staff monitor compilation & phone calls daily Compilation staff bonuses based on 99% accuracy Average tenure is 8 years National Change of Address (NCOA Link® ) Delivery Point Validation (DPV TM ) Locatable Address Conversion (LACS Link TM ) Delivery Sequence File (DSF 2 TM ) ACE Software 4,000 Telephone Directories Government Sources Public Company Filings Web Research Utility Information NCOA Tourism Directories Partner Feedback POI Compilation Express Update Geo-Codes Hours of Operation Credit Cards Accepted Toll Free URLs Models updated Sales Volume Business Credit Scores Employee Size # of PCs Business Spend Estimates Square Footage

7. 7 15% of database is touched every month How the Data Changes Average of 2,200,000+ telephone verification calls per month! Average 150,000 new businesses added in a typical month Average 130,000 businesses deleted in a typical month Average 1.8 Million data changes in a typical month Business Database Updates

8. 8 Using Data to Support Decisions Where are you getting data? What quality assurance is in place? What impact will this have on the outcome/projections?

9. Data to Support Decisions and Forecasts Large Business Compilation Annual reports, 10K, Press Releases, Trade Publications, Company Websites Corporate Linkage Multiple Executives Telephone Research Primary Business Activity (SIC Code/NAICS) Owner or Manager at the location, Titles, Email Number of Employees Toll-Free Number Websites Sales Volume 15

10. Services Enabling extraordinary customer interaction and delivering meaningful and actionable results 10 Data management, processing and custom integration Multichannel notification solutions  Direct Mail, Email, Mobile & Social  Retention and Acquisition GIS mapping projects Modeling, analytics and business intelligence File management & data updates

11. Servicing customers of all types and sizes 11 Infogroup provides a full range of geo-coded data with SIC/NAICS codes for easy planning Emergency Planning Infogroup has a master address file covering the US with parcel and street level geo-codes Infogroup enables governments to track not only businesses in the state but also those companies with ties to your state across the entire US Infogroup delivers data on specific businesses and allows you to search entire industries at once Infogroup provides timely, accurate and geo-coded data Address Point Data Transportation Modeling Revenue Compliance & Due Diligence

12. ReferenceUSAGov Access via C2ER 14

13. Questions 14