1. Applied Economics Concentration
Bachelor of Business Administration (Honours) Degree Programme
HONG KONG BAPTIST UNIVERSITY

2. What is Applied Economics?
Use economic reasoning to solve real-life problems (e.g., procurement, housing and employment)
Use empirical evidence to support this reasoning
Make actionable recommendations
Dr. CK Woo applied auction theory to cut a Florida utility’s annual procurement costs by US$500,000 – US$1 million via Internet-based bidding

3. Why choose Applied Economics?
Programme designed to help you succeed
Courses address changing economic/market conditions
Faculty with applied research, industry and government experience
Excellent career prospects
Financial analyst
Risk management consultant
Business economist
Auditor
Executive officer in HK government
Educator
Admission to top overseas graduate schools (Stanford, Rochester, UW-Madison, U of Texas, Warwick, Indiana, USC,) and local institutions (HKU, CUHK and HKUST)

4. 2012-2013 job placement statistics
Among those employed, 95% joined the private sector
Management/admin: 30%
Marketing / customer service: 22%
Banking/finance:17%
Accounting: 13%
Graduate study at overseas universities such as Stanford, Rochester, UW-Madison, U of Texas, Warwick, Indiana, USC and local higher education institutions such as HKU, Chinese U of HK, HKUST

5. 2012-2013 job placement statistics5
For those employed, the median income is HK$13,025/month
Higher than an average degree holder’s monthly earnings of HK$12,778
The median and mean monthly income of AECON graduates ranks 1st or 3rd among all BBA concentrations
The most frequent salary range: HK$14,000 – 15,999 (42%).
The only BBA concentrations in this range.

6. Graduate Study
The percentage of graduates pursuing further study ranks 1st among all BBA concentrations
Admission to top overseas graduate schools
Recommended by Prof. C.K. Woo, Dr. Shui-Ki Wan and Dr. Weiwei Weng, Qingran Li is the first HKBU School of Business student to be admitted to Stanford in 2013.
Other top AECON graduates:
Eri Cai (UT Dallas, with scholarship)
Shiyao Li (Wisconsin)
Our outstanding graduate, Qingran Li (left), Eri Cai (upper right) and Shiyao Li (lower right), were admitted to top U.S. graduate schools.

7. What skills will you gain?
Quantitative
Analytical mind-set
Mathematical tools for clear, logical thinking
Practical skills in data collection, presentation and interpretation
Qualitative
Confidence in solving problems, managing projects and building client relationships
Sharp communication and concise writing skills
Understanding of key issues in Hong Kong and neighbouring regions
Specific areas of expertise (e.g., banking, trade and regional development)
Integration of other business courses (e.g., accounting, management and finance)

8. Core courses Year 2 Year 1 Intermediate Microeconomics
Principles of Economics I
Principles of Economics II
Year 2
Intermediate Microeconomics
Intermediate Macroeconomics
Applied Econometrics (statistical tools for analysing economic data)

9. Concentration electives (any 4)
Macroeconomic analysis and policies
International Trade, International Financial Economics, Money and Banking, Crisis Economics, Public Finance
Industry analysis
Industrial Organisation and Business Decisions, Real Estate Economics, Economics of Human Resources
Quantitative analysis for business and financial management
Economic and Business Forecasting, Introduction to Technical Analysis
Economic strategy and decision-making
Games and Economic Decisions, Mathematical Analysis for Economics
Regional economics
Chinese Economic Developments, Money and Finance in China, Asia-Pacific Economies, Economics of Hong Kong and the Pan-Pearl River Delta

10. Our students’ academic excellence
HKSAR Government Scholarship
BOCHK Charitable Foundation-HKBU Scholarship
Mrs. Shuen Cheung Mo-hang Outstanding Student Scholarship
Mr. Lui Ming Fong Memorial Scholarship
Madam K.S. Fung Wu Memorial Scholarship
Wofoo Foundation Outstanding Leaders Awards
Admission Scholarship Scheme of HKBU
Professor Herbert Tsang Scholarship
CV Starr Scholarship Fund
In , 14 BBA Applied Economics students received scholarships totalling HK$490,600

11. Student achievement
Lui Yiu-lim (centre) and 2 BBA students bested 28 local university teams to win The Hong Kong Institute of Chartered Secretaries (HKICS) Corporate Governance Paper Competition 2011

12. Student achievement
In the Mathematical Contest in Modelling (organised by the Consortium for Mathematics and Its Applications), teams from around the world solve real-world problems using mathematical tools
In 2012, the HKBU team was the only Hong Kong team in the Contest and one of 10 winning teams
Li Qingran is the first HKBU School of Business student to be admitted to Standard University.
Li Qingran (centre), teamed with 2 Physics students, was awarded Outstanding Winner in the 2012 Mathematical Contest in Modelling

13. Scholarships and Awards
Entrance scholarships for Year 2 AECON students
HK$5000 each for students’ academic excellence
To be offered separately for (i) JUPAS & non-JUPAS and (ii) Mainland students
Awards/Prizes for Year 3 & 4 AECON students
HK$3000 each for students’ academic excellence

14. Thank you!
Q&A session