1. CabinetOffice Behavioural Insights Team Applying Behavioural Insights to Public Policy Owain Service, Deputy Director

2. CabinetOffice Behavioural Insights Team Crown Copyright. Do not reproduce this document without written permission. 2. Build your insights 3. Test, learn, adapt 1. Understand the system The Behavioural Insights Team has developed a three-part methodology

3. Don’t change anything Apply behavioural insights What is a Randomised Controlled Trial? UNCLASSIFIED

4. Organ Donation

5. UNCLASSIFIED 1 Control 2 1000s 3 People 4 Heart

6. UNCLASSIFIED 5 3 Die 6 9 Lives 7 Would you 8 Action

7. CabinetOffice Behavioural Insights Team Which messages increase sign-up rates the most? Source: Behavioural Insights Team, 2013 96,000 additional completed registrations a year 12345678

8. Increasing Employment

10. CabinetOffice Behavioural Insights Team Loughton Trial 1. Cut down process 2. Commitments UNCLASSIFIED

11. CabinetOffice Behavioural Insights Team Loughton trial results UNCLASSIFIED

12. CabinetOffice Behavioural Insights Team Commitments (iterations of booklet) 1 Jobcentre (Loughton) 12 Jobcentres (Essex) UNCLASSIFIED

13. CabinetOffice Behavioural Insights Team Wider Essex Trial RAGOrder On- flow Off-flow Months of trial 0123456789101112etc.. 1 Ready Colchester73452.80% 2Chelmsford72754.00% 3Harlow60851.70% 4 & 5 Almost Ready Clacton & Harwich 441 & 129 48.8% & 47.0% 6 & 7 Canvey & Rayleigh 235 & 308 55.5% & 57.3% 8Grays68350.50% 9 Not ready Braintree & Witham 444 & 177 55.2% & 52.2% Basildon90153.50% 10 & 11 12Southend93050.20% UNCLASSIFIED

14. Pension Enrolment

15. CabinetOffice Behavioural Insights Team Automatic enrolment UNCLASSIFIED

16. Owain Service owain.service@cabinet-office.gsi.gov.uk http://www.cabinetoffice.gov.uk/behavioural-insights-team

17. Tax Trials

18. Crown Copyright. Do not reproduce this document without written permission.

19. CabinetOffice Behavioural Insights Team Using social norms to increase tax payment rates Source: Behavioural Insights Team & HMRC, 2012