1. Planning for College: A Consumer Approach to the Higher Education Marketplace

2. The College-Bound Decision Tree: A Consumer Approach by C. Anthony Broh Broh Consulting Services, LLC

3. Consumer Approach What is the price? What is the risk? How does it compare to others?

5. Consumer Approach What is the price?

6. Published Price $22,260 $35,640 $17,450 $21,200

7. Net Price $8,380 $7,120 $9,860 $15,210

8. Consumer Approach What is the risk?

10. Paying for College

11. The “Price” Includes Interest Payments

12. Policy Implications Use “Net Price” as central concept of financial aid. Describe Parent Loans, Student Loans, and Private Loans together with consumer information: APR, Total Interest, Monthly Payments. College Financial Aid offices to take pro-active role in family financial planning.

13. Consumer Approach How does it Compare to Others?

15. Mental Calculation Educational Attribute of Value Net Price

16. Selected Quantifiable Attributes Students with SAT-Reading of 600 or higher Students with SAT-Math of 600 or higher Budgeted dollars on Instruction Probability of Graduating in four years Faculty-student ratio (Only data from public sources)

17. SAT-Reading 600+ per Dollar of Net Price

18. SAT-Quant. 600+ per Dollar of Net Price

19. Instructional Expenditures per Dollar of Net Price

20. Graduation Rate per Dollar of Net Price

21. Faculty-student Ratio per Dollar of Net Price

22. Policy Implications Use “Educational Attribute” as central concept of college choice. Provide information about educational attributes so families can make mental calculation of institutional strength and weakness. College Admissions and Financial Aid offices take pro-active role in helping families decide want they want from college.

24. C. Anthony Broh Broh Consulting Services, LLC c.anthony@broh.com Dana Ansel co-author c.anthony@broh.com Planning for College: A Consumer Approach to the Higher Education Marketplace

25. Thank You!

26. C. Anthony Broh Broh Consulting Services, LLC c.anthony@broh.com c.anthony@broh.com