1. Understanding Networked Applications: A First Course Chapter 3 by David G. Messerschmitt

2. Understanding Networked Applications A First Course 2 Taxonomy of organizational applications Department Enterprise Economy Commerce: Inter-enterprise Consumer Inter-consumer

3. Understanding Networked Applications A First Course 3 Buzzwords Business process reengineering (BPR) Enterprise resource planning (ERP) –Outgrowth of manufacturing resource planning (MRP) Supply chain management

4. Understanding Networked Applications A First Course 4 Some types of applications Worker collaboration Operations and logistics Decision support Information and knowledge management Customer/supplier commerce Consumer commerce

5. Understanding Networked Applications A First Course 5 Some ERP categories Sales force management Document management Customer service and support Manufacturing logistics Accounting Human resources Supply-chain management

6. Understanding Networked Applications A First Course 6 Questions Do you have experience with any of these options? –In terms of: Effectiveness Pain Time/budget

7. Understanding Networked Applications A First Course 7 Fundamental options Custom application molded to existing organization Custom application molded to re- engineered organization Mold organization to off-the-shelf application –Common off-the-shelf (COTS) technology –Highly configurable

8. Understanding Networked Applications A First Course 8 Questions How standardized are organizational processes? –Customer service –Finance –Manufacturing Is software a good way to propagate best practices?

9. Understanding Networked Applications A First Course 9 Productivity quandary Economists have difficulty identifying major productivity improvements due to investment in information technology Questions: –How does one separate quality from productivity? –In what ways can computing harm productivity?

10. Understanding Networked Applications A First Course 10 Electronic commerce Two varieties: –Supply chain management: extension of ongoing business processes to suppliers and customers –Marketplace: dynamic, opportunistic transactions conducted over the network Question: –What are some characteristics of these options, in terms similar to social applications?

11. Understanding Networked Applications A First Course 11 Electronic marketplace Matching buyers and sellers –Deferred-publication style –Recommender systems Negotiating terms –Task or work group –Electronic auctions Consummation –Electronic payments and fullfillment Customer service

12. Understanding Networked Applications A First Course 12 Questions For both buyer and seller: –How does an auction differ from standard pricing/discounting? –What impact might recommender systems have? –Electronic payments? Bank account transfer authorizations?

13. Understanding Networked Applications A First Course 13 Opportunities in consumer electronic commerce Equivalent of sales by direct-mail catalog –How is it different different? More ways to match buyer and seller More payment options Recommender systems –What uses? Mass customization Superstore: consolidation of suppliers

14. Understanding Networked Applications A First Course 14 Advantages over direct-mail catalog Customers find you –But gaining attention remains an issue Multimedia Fewer human agents -- labor savings Escalation to remote conferencing

15. Understanding Networked Applications A First Course 15 Matching buyer and seller Fixed price Price based on buyer characteristics –History –Demographics –Behavior –Sequential versioning Auctions

16. Understanding Networked Applications A First Course 16 Intermediation What intermediaries will be eliminated? What are legitimate roles for intermediaries in the networked age? What are some innovative roles for intermediaries?

17. Understanding Networked Applications A First Course 17 Payment options (Topic of Chapter 14) Account transfer authorization Credit/debit card Digital cash –Privacy Micropayments –Low transaction costs –Consolidation

18. Understanding Networked Applications A First Course 18 Recommender systems Extend and systematize the “reference” Suggest coupled sales Customer service: –discussion forums –knowledge bases

19. Understanding Networked Applications A First Course 19 Mass customization Requires supply chain management Just-in-time production Supplier component integration (e.g. Dell)

20. Understanding Networked Applications A First Course 20 Superstore Dynamic consolidation of multiple suppliers Major application of XML (discussed in Chapter 15) –Consistent presentation