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NAR’s Research Division is located in Washington DC, and is comprised of 17 people. More than half are staff economists (including NAR’s Chief Economist.

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Presentation on theme: "NAR’s Research Division is located in Washington DC, and is comprised of 17 people. More than half are staff economists (including NAR’s Chief Economist."— Presentation transcript:

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2 NAR’s Research Division is located in Washington DC, and is comprised of 17 people. More than half are staff economists (including NAR’s Chief Economist Lawrence Yun). The Research Division produces new information on housing and the economy every day.

3 Every month, NAR Research produces the Existing Home Sales report as well as the Pending Home Sales Index. The EHS numbers are often reported widely by the media. Everything Research does for you can be found here: www.realtor.org/research

4 The NATIONAL ASSOCIATION OF REALTORS® Existing-Home Sales Series is the premier measurement of the residential real estate market. On or about the 25th of each month, NAR releases statistics on sales and prices of existing single-family homes for the nation and the four regions. Beginning on February 25, 2005, these figures include condos and co-ops, in addition to single-family homes. The association also produces state-by-state existing-home sales and metro area home prices on a quarterly basis.

5 In March of 2005, NAR began producing the Pending Home Sales Index, a new leading indicator of housing activity. This is released in the first week of each month. The index is derived from pending sales of existing homes. A sale is listed as pending when the contract has been signed and the transaction has not closed. Pending sales typically are finalized within a month or two of signing. An index of 100 is equal to the average level of contract activity during 2001, the first year to be examined, and was the first of five consecutive years for existing-home sales.

6 Zoom in to your metropolitan statistical area to get the latest quarterly median home price for your market, and its percentage change from the previous quarter.

7 Click within the borders of your state to see the Existing Home Sales value for the past quarter, and the percentage change from the previous quarter and previous year.

8 Get insight into how the market is doing and what trends to watch for. Read the latest developments – print off today’s “Quick Take” analysis for meetings or your own knowledge Updated daily View the Economists’ Outlook at: www.realtor.org/researchwww.realtor.org/research Subscribe to the RSS Feed at: www.realtor.org/research

9 Keep up-to-date on the newest reports, surveys and projects, before they hit the market! Get direct access to the latest Research resources Or, go straight to www.realtor.org/research Click on “My Accounts” at www.realtor.org

10 Online at www.realtor.org/reinsights www.realtor.org/reinsights Sign up to receive by e-mail New content every month! Economic commentaries, forecasts & articles on the latest market trends Print version available online for those who like to print and go!

11 Participate in NAR’s monthly survey Answer five brief e-mail questions about your market each month Read the index to get insights into what other members are saying about their market Sign up! Go to www.realtor.org and search for “Confidence Index”

12 Relocation Reports pinpoint which counties relocation clients are coming from/going to along with income information – that is, how many households from New York County, NY, Bucks County, PA, Bergen County, NJ, etc. moved to Palm Beach County, FL and what was the relative income of the relocation clients coming from these counties. Build your book of business by: Advertising in other counties to win clients moving to your area Increasing business from referrals Relocation Reports are available for all counties in the U.S. and can be accessed instantly online.

13 Feel like you need Econ 101 sometimes to keep up with the news from Wall Street? Not all of us are economists – we don’t use that kind of jargon in our daily lives! That’s why NAR has created a series of PDFs explaining the most commonly used economic terms and how they relate to the housing market If you’re looking for a refresher on the economy or just want to learn more about how everything works, look for the Economic Concepts for Realtors ® at www.realtors.org/research

14 The combination of vacation- and investment-home sales slipped to 30 percent of all existing- and new-home transactions in 2008. However, more than four out of 10 investment buyers and more than three in 10 vacation-home buyers paid cash for their properties. Find out more about the 2008 Investment and Vacation Homes market in our latest survey: Item #E186-55-09

15 Use NAR Research Presentations as your own Present the latest trends and indicators on the housing market and the economy Look and sound like an expert at your next speaking engagement or listing presentation Download at www.realtor.org/research

16 NAR’s flagship commercial real estate publication Available quarterly Looks at multi-family, office, retail, and industrial sectors Available at www.realtor.org/research -- go to Reports by Topic and Click on Commercial

17 NAR produces a quarterly Commercial Leading Indicator to provide early signals of turning points between expansions and slowdowns in commercial real estate. Research also produces a national Commercial Real Estate Index that measures 13 variables pertinent to the performance of U.S. industrial and office markets.

18 The REALTORS® Commercial Real Estate Market Survey is a new project from Research that measures activity in the commercial real estate markets. The survey collects data from commercial Realtors®, and is designed to provide members with an overview of the market performance, sales and rental transactions, current economic challenges and future expectations.

19 The Commercial Real Estate Resource Guide provides data and information sources pertinent to commercial real estate for NAR's commercial practitioners. The Guide was developed in 2000 and updated in January 2009. Guide sections and topics: I. Market-Level Economic Base Research Sources II. General Real Estate Supply-and- Demand Sources III. General Real Estate Supply Conditions IV. Data Sources for a Single Property Type V. International - Miscellaneous VI. Incentives and Legislation

20 Following the latest trends and market information is important to your success. We've made available a number of research reports and profiles as eProducts for members to download for FREE. These products are some of our most valuable information and are highly utilized by our members in their listing presentations. Look for the latest research and data available each month.

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22 Find reports on the economic impact of housing on your state and the wealth gain for homeowners in your metro area These reports are available free For more information, visit: http://www.realtor.org/research

23 Every housing market is unique. These Local Market Reports (LMRs) — which reflect data available through December 2008 — are for members only and provide insights into the fundamentals and direction of the nation's 150 largest metropolitan housing markets. Each free, downloadable report evaluates a number of factors affecting home prices, including: The health of the local job market Foreclosure rates Housing inventory Debt-to-income and mortgage-servicing-costs- to-income ratios

24 Highlight: Current Trends

25 Highlight: Demand Supply Affordability

26 Highlight: Extra… Now Quarterly!

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28 Since all real estate is local, interpreting changes in home prices at the national or metropolitan level can be difficult. In order to break down the various series and detail their differences, Research has compared the four major home price indexes that market participants follow. Find out their differences and what each Index can tell you about the market at www.realtors.org/research

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31 While national newspapers tend to report on national trends, these stories may or may not be very relevant for you and your clients. NAR has a series of presentations that provide information at the local level— either by state or metro area. Find out what’s going on in your market and how it compares to the national trends www.realtors.org/research

32 Across the nation, most states are in tough budget situations forced with the difficult choices of raising revenue or cutting spending. This presentation answers: What is the budget situation in my state? How might a budget crunch affect property taxes and transfer taxes? How might that affect the price of homes or the housing market in my state? An update will be out soon!

33 According to surveys by the Federal Reserve, the median home owner has 30-45 times as much wealth as the median renter? A big source of the difference is the wealth that home owners accumulate in their homes.

34 Updated for 2009, the Metro Area Wealth Gain presentations help you show clients wealth accumulation that has occurred over time in housing in your metro area.

35 State Subprime ARM Performance State Mortgage Conditions State Economic Impact of Housing Do you have an idea? Let us know!

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37 Two-thirds of recent buyers cited becoming a homeowner as their main reason for buying 41 percent of recent home buyers were first-time buyers Looking for somewhere to stay for a significant amount of time  10 years Quality of the neighborhood and distance to job are the two factors most likely to influence neighborhood choice Who found them their perfect home? Buyers continue to report their real estate agent is the person who found them their home.

38 81 percent of buyers purchased their home through a real estate agent or broker Relationships count  43 percent of buyers used an agent who was referred to them, 11 percent used an agent they had used before Real estate agents were viewed as a very useful information source by 81 percent of buyers who used an agent More than half of buyers say the benefit they receive from having an agent was helping the buyer understand the process

39 38 percent of sellers found their agent through referrals—additional 26 percent used an agent they worked with previously 45 percent of recent home sellers knew the buyer prior to home purchase 13 percent of all sales are FSBOs All this and more in the newest Profile of Home Buyers and Sellers

40 19 percent of a typical agent’s business comes from customer referrals Half of all REALTORS ® are affiliated with an independent, non-franchised firm The typical REALTOR ® has been in the business for 10 years Over one-third of REALTORS ® had a prior career in management, business, finance or sales

41 Median gross income fell 14 percent in 2008 t0 $36,700 Median age has increased 2 years, as well as experience in real estate 40 percent of REALTORS ® completed a transaction involving a property in foreclosure 29 percent of REALTORS ® completed a transaction involving a short sale All this and more in the newest Member Profile: Item #186-12-08

42 The opinion of recent buyers and why they jumped into the market. From the Profile of Home Buyers and Sellers: Primary reason for timing of home purchase: 43 percent it was the right time for them 19 percent had no choice, had to buy now 14 percent because of the affordability of homes Buyers are making sacrifices to buy: 29 percent cut spending on luxury items 28 percent cut spending on entertainment 21 percent cut spending on clothes

43 On the mortgage side: 73 percent of buyers did not find the mortgage process as difficult as expected 20 percent found it somewhat more difficult 87 percent of buyers view their home as a good financial investment The opinion of REALTORS® and why their clients are not buying. From the Member Profile: 35 percent of members view it is because the clients feel the prices will drop further 25 percent of members view it is because clients can not obtain mortgage financing 19 percent of members view it is because of low consumer confidence

44 Social networking is changing the landscape of marketing Nearly half of REALTORS ® use social networking sites or plan to in the future Three-fifths of REALTORS ® have a Web site Internet presence is essential. From the Profile of Home Buyers and Sellers: One-third of buyers looked online for their first step in the home buying process 87 percent of buyers used the Internet in their search The second most frequent way a buyer found their home was through the Internet

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