1. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 1 Broadband Applications for Consumers’ Homes Presentation to The 6 th Multimedia in your Home Conf. Saskatoon, June 2003 The opinions herein are the author's and may not reflect those of Bell.

2. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 2 It’s a Journey Not a Destination The Application is on top, the hardware beneath

3. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 3 What are we trying to do? l At the Physical Level--Making digital objects as portable, accessible and easy to use as more traditional form factors like the book, radio and newspaper. l At the Application Level:--Surrogate, Morph and Invent (or re-invent) existing functions in the home The outcome for consumer’s will be: Simplicity, Convenience, Utility and Experiences. They outcome for Business: Consumers will pay us.

4. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 4 Getting to “Stuff” “Domesticated Design”

5. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 5 One Model for Understanding Home Ecosystems Service Providers and Consumer Electronic Companies and Software Companies all have roles.

6. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 6 A collection of Interactions What have we known since 1996? The Media Equation …sums up the “social reactions to communication technology” perspective…: “Media equals real life. In short, we have found that individual’s interactions with computers, television and new media are fundamentally social and natural, just like interactions in real life.” Source: quoted from: Media Inequality in Conversation: How People Behave Differently when Interacting with Computers and People. in ACM Proceedings : Computer Human Interface Conference, Volume No. 5 Issue No. 1. Quoted Reves, B & Nass, C. (1996) The Media equation: how people treat computers, televisions and new media like real people and places. New York: Cambridge University Press.

7. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 7 Integrating what we Know about People for “The Next” Applications Social bonding through an “exertion” gaming interface Players reported a significantly great social bonding with a new “friend” than the Keyboard group. Source: ACM, Computer Human Interface Proceedings, 2003, New Horizons, Exertion Interfaces: Sports over a Distance for Social Bonding and Fun. Vol. No. 5, Issue No.1 They said they had more fun

8. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 8 Technology Probes “Families want to have fun—even at a distance.” Source: ACM Proceedings CHI 2003, Hilary Hutchinson, et.al., Technology Probes: Inspiring Design for and with Families, Volume 5, Issue No.1.

9. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 9 We need to Transform customer Segmentation into Customer sociology This will ultimately affect our choice of Applications to offer to a customer Segmentation beings to answer the question of how our customers live. We must apply sociological and psychological principles to understand what our products mean to these segments in their “ecology as a “next step” Leading Edge Adopters “Tech is a toy” Strategic Enthusiasts “Be all I can be” “I earned it, I deserve it” Strivers “I earned it, I deserve it” Strivers Critical Adopters “Don’t lose touch with humanity” Home-based Followers “There’s no place like home” K.I.S.S. Wannabe “Look at Me” Tech- Reluctants “If things could just stay the same”

10. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 10 Customers’ Corner The size of our Customer’s Wallets (and the general economy) dictate adoption rates.

11. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 11 Discretionary Income “You will never get enough”

12. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 12 The Flip Side--Telco Wallet Size paces deployment l Telco's are becoming less capital intensive l Selection of Next Gen Apps critical.

13. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 13 Round-Up of Corporate Ideas Philips—Make the Technology Disappear Sony—Go to Your TV Intel—Go Wireless Microsoft—Go Everywhere Sun—Embedded Everywhere IBM—Integrated Everywhere

14. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 14 Sympatico Habitat Mission Mission: Infuse the daily lives of Sympatico Consumers with technology that enhances their quality of life at home and in their community. Travel Mobility Family Home Network Telecommuting Leisure Pursuits Home Utility Control

15. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 15 Thank-You What is going to keep me awake at night?

16. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 16 Different Networks will be bought for the home. Information Entertainment Automation Today 1.Most mature with strong standards 2.Primarily PC-Centric 3.Driving the need for HN due to “congestion” created by the multiple PC home 4.Is no longer the domain of tech savvy individuals Soon 1.Poised to aggravate the in home congestion problem in Q104 and most of 2004 2.Likely become the No. 1 HN driver 3.Driven by console online gaming, media adapters, CE’s video, and VoIP products 4.Personal Area Networks (802.15.1) Later 1.Still very niche 2.Security and HVAC Systems 3.Remote lighting and environmental controls 4.White appliance control 5.Targeted at leading edge adopters and technology savvy 6.Beyond 2006 before this becomes mass market

17. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 17 A Service Providers Application “Back- Office”-Software l These are component functions that will make the application simple, useful and an experience for customers. l It becomes a “checklist” for ISP’s wanting to Partner with software companies.

18. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 18 What is the current focus of ISP’s? l Most ISP’s are concentrating on extending the reach of the ISP further into the home allowing the “Access” to play a bigger role in customers life. – Want to ensure the congestion problem is being addressed – Metcalf’s Law: The value of a network is the square of the number of devices connected to it l Investigating partnerships with the right device and content providers

19. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 19 Backend Management System Adapters & Filters Broadband Applications Customer Care Residential Gateways Home Systems Management Integrated ADSL Modem HN needs to be an extension of our Access service for one monthly fee Router/Firewall Ethernet, HPNA 3.0, Wi-Fi USB Residential Gateways Components of a Home Platform Web based GUI - easily managed by consumers

20. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 20 Backend Management System Broadband Applications Adapters & Filters (Easily installed) Customer Care Residential Gateways Wireline Adapters (as required to extend range) Wireless Adapters (for PC’s and other Internet Appliances) Wi-Fi 802.11 Ethernet / HPNA Components of a Home Platform

21. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 21 Backend Management System Adapters & Filters Residential Gateways Broadband Applications Customer Care Remote Management System Activation / Registration Remote Management Remote customer access Software Upgrades Broadband Application Sales Customized Reporting Proactively solve customer problems Backend Management System Components of a Home Platform

22. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 22 Backend Management System Adapters & Filters Residential Gateways Broadband Applications Customer Care Broadband Applications Firewall Monitor Voice Over IP Parental Controls Web Remote Access Broadband Applications Components of a Home Platform

23. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 23 Backend Management System Adapters & Filters Residential Gateways Broadband Applications Customer Care 24/7 Support Best in class for home networking Integrated with billing, provisioning, and existing support systems like Net Assistant Integrated into future product development efforts with our VAS partners Customer Care Components of a Home Platform

24. Next Generation Services Copyright Bell Canada Bryan.Getchell@bell.ca June 2003 24 Safe Harbor Notice Certain statements included in the attached presentation are forward-looking statements and are subject to important risks, uncertainties and assumptions. The results or events predicted in these statements may differ materially from actual results or events. The forward-looking statements included in the attached presentation address, among others and without limitation, the following subjects: financial guidance with respect to EBITDA and revenue; expected levels of subscribers; savings expected to result from productivity and integrated billing initiatives; and generally, the benefits and growth opportunities expected to result from the strategies and priorities of Bell. Certain of the risk factors which could cause results or events to differ materially from expectations are discussed in the next paragraph. The forward-looking statements included in the attached presentation do not reflect the potential impact of any dispositions, monetization, mergers, acquisitions, other business combinations or other transactions, or any non-recurring items, that may be announced or that may occur after the date of the presentation. The forward-looking statements contained in the attached presentation represent the expectations of Bell as of June 3, 2003 and, accordingly, are subject to change after such date. However, Bell disclaims any obligation to update or revise any forwardlooking statements, whether as a result of new information, future events or otherwise. Other factors that could cause results or events to differ materially from current expectations include, among other things: general economic and market conditions, the level of consumer confidence and spending and the state of capital markets; the impact of adverse changes in laws or regulations or of adverse regulatory initiatives or proceedings; the level of demand and prices for Bell’s products and services; the possible loss of revenue resulting from theft of Bell’s services which may require additional capital and operating expenditures in order to implement initiatives aimed at decreasing such theft; Bell's ability to manage costs, generate productivity improvements and decrease capital intensity while maintaining quality of service; the uncertainty of the size of the Canadian market for digital DTH services and of the rates of penetration and churn; Bell’s services are solely provided through satellites operated by Telesat Canada, which are subject to significant risks that may prevent proper commercial use or result in the loss of such satellites; the intensity of competitive activity, including increased competition from unregulated US DTH services sold illegally in Canada, and its resulting impact on the ability to retain existing, and attract new, customers, and the consequent impact on pricing strategies, revenues and net income; the financial condition and credit risk of customers and uncertainties regarding collectibility of receivables; the availability and cost of capital required to implement Bell's financing plan and fund capital and other expenditures; the ability to deploy new technologies and offer new products and services rapidly and achieve market acceptance thereof; the ability to package and cross sell Bell’s products and services with various services offered by Bell Canada; the ability of Bell ExpressVu's strategies to produce the expected benefits and growth prospects; the availability of, and ability to retain, key personnel; and the final outcome of pending or future litigation. For additional information with respect to certain of these and other factors, refer to Bell Canada’s 2003 First Quarter Shareholder Report dated April 29, 2003, filed by Bell Canada with the U.S. Securities and Exchange Commission, under Form 6-K, and with the Canadian securities commissions.