Learning Objective Understand the advantages of running a business online Understand the different ways in which the internet can be used to advertise a business
What are the advantages of having an online business rather than one on the high street?
Advantages of Online Business Minimal start-up investment needed Cheaper set up costs – may not need to rent premises; no shop assistants Business can be located anywhere Customer orders come direct from website – more efficient Reach a global audience – more sales opportunities Open 24/7 Payments received quicker Attract different range of customers Easy to collect information about customer purchases
Internet Advertising Cheaper than traditional methods Reaches a wider audience Reaches consumers faster Can be targeted
How does a business use the Internet to advertise ? What ways can you think of ? –Website –Internet Advertising –Search Engine Advertising –Content Networks –Viral MarketingViral Marketing
Search Engine Advertising Use this link below to find out how to use a search engine to advertise online. The ‘Learn More Buttons’ can be used to find out about different types of search engine advertising. http://www.google.co.uk/ads/new/
Adverts are displayed on large number of sites rather than just a search engine Adverts are placed on websites that have similar content to the business advertising Google’s Display Network is an example of this http://www.google.co.uk/ads/displaynetwork/ Content Networks