1. Presents LESSONS I N LEADERSHIP with Ron McMillan BECOMING A BETTER COMMUNICATOR ESPECIALLY IN CRUCIAL CONVERSATIONS

2. THE BUSINESS SOURCE Ron McMillan LESSONS I N LEADERSHIP One of the most important skills every leader needs is the ability to communicate well – especially in crucial conversations It allows leaders to gain more influence, create highly motivated teams and dramatically increase productivity - It’s a bold claim but it’s backed by 30 years of ongoing research by VitalSmarts Ron McMillan Over 2 million people have gone through VitalSmarts training or have participated in speeches, webinars or seminars, and today we will learn how to become a more influential and productive leader directly from Ron McMillan, a cofounder of VitalSmarts Ron has taught and advised leaders for more than 25 years and cofounded Covey Leadership Centre Coauthor of New York Times bestsellers Influencer, Crucial Conversations and Crucial Confrontations

3. THE BUSINESS SOURCE Ron The Genesis of Crucial Conversations LESSONS I N LEADERSHIP The investigation started in 1990 while trying to answer the question, “How could we help business leaders become more effective in the way they communicate?” Available information was very limited so they conducted their own 12 year study The Genesis of Crucial Conversations Used a method called Best Practices, initially involving questionnaires and then identifying and “shadowing” the best communicators After 10,000 hours of observations they identified the “master communicators” Ultimately identified 29 interpersonal skills used by the master communicators and eight fundamental principles or communication strategies