1. 9/14/09 Bellringer—Making Inferences
Ernest Hemingway, a noted American author noted for his crisp prose, was challenged to create a short story using only six words. This was the result:
“For sale: baby shoes, never worn.”
On the half-sheets provided, please analyze his short story, making inferences as to what really happened.

2. September 14, 2008 Mr. Houghteling “It’s a ‘Making Arguments’ Monday!”
British Literature
September 14, 2008
Mr. Houghteling
“It’s a ‘Making Arguments’ Monday!”

3. 9/14/09 Bellringer—Making Inferences
Ernest Hemingway, a noted American author noted for his crisp prose, was challenged to create a short story using only six words. This was the result:
“For sale: baby shoes, never worn.”
On the half-sheets provided, please analyze his short story, making inferences as to what really happened.

4. Community Appeal Letter
We learned about CONTEXT, PURPOSE, and the rhetorical triangle using the SOAPSTone reading strategy.

5. CONTEXT
The setting or specific set of circumstances in which a speech or text is created.
In the SOAPSTone strategy, this is called the OCCASION.
A question to ask when considering CONTEXT is “Why MUST the writer create this piece?”

6. PURPOSE The writer’s objective for creating the piece.
A question to ask when considering PURPOSE is “What does the writer want to ACCOMPLISH?”

7. THE RHETORICAL TRIANGLE
The relationship between the three elements of the triangle help to deepen our understanding of the text.
SPEAKER
AUDIENCE
SUBJECT

8. SPEAKER What impression do you want to make?
How will you convince readers to believe you? (credibility)
What do you have in common with the audience in order to create a bond with them?

9. AUDIENCE How much do they already know about your subject?
What do they expect to see in this document? (format, diction, style)
What prejudices or pre-conceptions might they have about your subject?
What are their interests?
What do they need to know?

10. SUBJECT What is your topic?
What is the best organization or format to present this topic?
How comfortable are you or your audience with this topic?
What is prompting you to tackle this subject?

11. HOMEWORK
You must obtain (and bring to class!) a print advertisement. It may be from a magazine, newspaper, or internet source.
We are going to be looking at multiple ads over the next two days, so please bring in ones that strike you in some way.

12. Advertisement Exercise
Take a look at the following advertisements.
In your spiral notebook for this class, identify the following regarding this ad:
-The Subject (or product)
-The Audience
-The Tone 12

16. Discussion of Advertisements
Agenda:
Discussion of Advertisements
Rhetorical Appeals - Take notes in your spiral notebook.
Practice with the Rhetorical Appeals - Small group work.

17. Rhetorical Appeals:
We have already utilized SOAPStone to identify some of the characteristics of effective argumentation.
As writers, we will use SOAPStone to maximize how we deliver our messages.
We must also begin to address how to best target our audience, establish context, and represent ourselves in order to fit our purpose and subject.
To achieve this “best,” we use Rhetorical Appeals.

18. Record in your notebook:
Rhetorical Appeals: Tools that help the writer make his or her argument more appealing to the audience.
Ethos / Pathos / Logos

19. Ethos = “ethical appeal”
How does the speaker present him or herself?
As an effective writer, you can control how your audience perceives you.
Speakers often use allusions, quotes, and references to build their own ethos.

20. Ethos Example
Politicians. In politics, it’s all about perception. Consider how politicians use their appearance, dress, speaking characteristics, and mannerisms to affect how we perceive them.

21. Pathos = “emotional appeal”
How well does the speaker appeal to the audience’s emotions?
The emotions need to match the subject, purpose, and context.
As writers, we need to consider how to manipulate our reader’s emotions.
Emotional appeals can be effective or overwhelming - consider Hallmark commercials.

22. Pathos Example
Wedding speeches and eulogies. When giving these types of speeches, the speaker is almost always aware of the audience’s expectations. For wedding speeches and toasts, the audience typically expects to be entertained and reminded of love. In a eulogy, the audience members are already emotional, and they expect the speaker to match their serious and sad state.

23. Logos = “logical appeal”
How well does the speaker use his or her own text to make an effective argument?
Is the argument rational and well-constructed?
How well does the speaker support his or her thesis?
Speakers will often use facts, statistics, and references to create logos.

24. Logos Example
Legal documents. Most effective laws and legal decisions rely heavily on logos. For example, within the United States’ judicial system, the punishment is supposed to fit the crime. Faulty logic may lead to unequal punishments, which is typically not tolerated.

25. Rhetorical Appeals - Balance
The Rhetorical Appeals must be used together.
BALANCE of the three is important.
Too much of one is likely to produce an argument that readers will either find unconvincing or that will cause them to stop reading.

26. Practice with the appeals - Group Work
You will work in the same groups in which you have worked already.
You will be given a selection of advertisements that utilize rhetorical appeals.
You will identify:
The product being advertised
The appeals being used (many of these ads will use more than once)
The effectiveness of the advertisement - does it work to sell the product? Why or why not?

27. Homework:
For tomorrow’s – Tuesday’s – class, you need to obtain a print advertisement. It may be from a magazine, newspaper, or internet source.
You also need to identify the following rhetorical appeals for your advertisement:
Ethos
Pathos
Logos