3. Cloud Drivers

4. Cloud Obstacles

5. Deliver Best-in-Class Hybrid Cloud Hybrid Support & the Commons First-party Applications Total Cost of Ownership Private Hybrid Support & the Commons First-party Applications Higher-level Services PublicThe Microsoft Difference

6. System Center 2012: Enabling the Private Cloud 1.Hybrid IT Management 2.Cloud Creation & Delegation 3.Multi-hypervisor Support 4.Deep Application Insight 5.Server Application Virtualization 6.Process Automation 7.Dynamic Optimization 8.Network Monitoring 9.Service Templates 10.Self-Service for App Owners

7. I want a single view of physical, virtual & public and private clouds I want predictable and simple budgeting and spending I need to meet my SLA’s and respond with agility to business problems and opportunities The complexity of product and license models is overwhelming It’s expensive to manage all of my infrastructure with multiple tools and processes

8. Flexibility with delegation and control Application self-service across clouds Physical, virtual, and cloud management Predictable ApplicationsProductive InfrastructureYour Cloud Heterogeneous support Process automation Self-service infrastructure Deep application monitoring and diagnosis Comprehensive application manageability Service-centric approach

9. Customer Feedback “System Center 2012 Virtual Machine Manager is one place to go for everything we need.” “We’re able to use our staff resources far more efficiently. If we didn’t have System Center 2012, we would spend all day putting out fires.” “The Microsoft Private Cloud vision and roadmap made sense to us. There was no other vendor that had as complete a management solution as Microsoft.” “With System Center 2012, we also have deeper insight into application performance, which means that we can load-balance cloud resources to deliver maximum performance and avert application failures. All of this improves employee productivity and the customer experience.” “We know that Microsoft is innovating and leading the way for public and private cloud computing, and we feel that leveraging Hyper-V for virtualization gives us a solid foundation for a private cloud.” “Having the ability to manage all our cloud environments—Hyper-V and VMware, Windows and Linux—from one console is very important. “Each time VMware comes out with a new virtualization product, I give it a very close look. And each time, I reach the same conclusion: there’s simply no better value on the market than Hyper-V and System Center”

10. I want a single view of physical, virtual & public and private clouds I want predictable and simple budgeting and spending I need to meet my SLA’s and respond with agility to business problems and opportunities The complexity of product and license models is overwhelming It’s expensive to manage all of my infrastructure with multiple tools and processes

11. Private Cloud Value: Maximizing cloud capacity with unlimited virtualization Simple Licensing: Delivering a consistent model that is easier to manage Consistent Capabilities: Including all the private cloud features in every license Private Cloud Licensing: Maximizes your private cloud value while simplifying purchasing Microsoft Private Cloud licensing delivers:

12. Simplified Server Management Licensing Operations Manager Configuration Manager Data Protection Manager Service Manager Virtual Machine Manager Orchestrator (Opalis) Endpoint Protection * App Controller * Two OSEs Two Processors Unlimited OSEs Two Processors

13. 16X 7.6X At 15 VMs per processor, Microsoft Private Cloud solution is 1/16 th the cost of a comparable VMware Private Cloud solution Using vCOPS Enterprise Plus Private Cloud with 500 VMs @ 4GB each

14. Current License System Center 2012 License Any Single Enterprise Server Management License Any Single Standard Server Management License 1 → 1 Grant Conversion Ratio Server Management Suite Datacenter Server Management Suite Enterprise * SC 2012 Datacenter covers up to 2 processors per license whereas SMSD only covers 1 processor per license. 2 → 1* 1 → 2 Same license coverage, great new capabilities and components Manage up to 2X number of servers Receive all System Center 2012 capabilities Receive all System Center 2012 capabilities, manage any workload

15. Next Steps

16. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Key ECI Program Enhancements For Highly Virtualized Environments For Lightly or non-Virtualized Environments 2 ECI Editions Enrollment for Core Infrastructure Datacenter Enrollment for Core Infrastructure Standard For Highly Virtualized Environments For Lightly or non-Virtualized Environments 2 System Center 2012 Editions