1. Enterprise Thinking - Spring 2011 - CP

2. Me: Carolina de Assis Pires I’m an advertiser I make the best Brigadeiro in the world I’m confused

3. Study in NY

4. Enterprise Thinking Model

5. Strategizing: Go to NY, take some time off, study, decide what to do Learning: Taking Marketing and Pastry courses Performing: Putting my strategy in practice. Forecasting: Is there a better place to know trends than NY?

6. Asking better questions increases your chances of creating better outcomes

7. I realized that YES! I want open a Brigadeiro Organization!

8. What would it take to open a Brigadeiro Organization?

9. Cyclonic Strategic Thinking Model Is a universal strategizing tool that is really useful when you want to create new products or services.

10. Cyclonic Strategic Thinking Model Desire Outcome: Open a Brigadeiro Organization Strategy: Come to NY and Pastry Courses. Go back to Brazil and make a Strutucture to have this business in SP having a 50 foot wiew. (Work on GPP)

11. GPP – Goldsmith Productivity Principle 80% System and Structure 20% People. Me Where 80% of an organization’s ability to compete is driven by its system and structure, and only 20% by its people.

12. Cyclonic Strategic Thinking Model Strategy of tatics: Think how I’ll produce, marketing, sell and deliver the Brigadeiro. Tatics: Build a Kitchen in my house, make a nice website, make a launch event, organize a cash flow, hire someone to help me in the kitchen Execution: “When execution isn’t addressed properly, the entire strategizing process is compromised.”

13. Winning by a nose, loosing by a nose You can rule everything because a little detail. See the big picture but think about the details.

14. Winning by a nose, loosing by a nose Think 100 times of all the details before launch. Work only with the best product brands. Taste all Brigadeiros before selling. Look all packages before delivery. Check the website and email frequently. Research what the public think about your product. Know the exactly right time to launch or not (Economics of Thinking)

15. Economics of Thinking

16. Aid you to maximize returns while minimizing costs ans mitigating risks

17. Alliances Is a way to make business faster, better and cheaper.

18. Critical Path Methods List ProjectDesignationImediate PredecessorTime in weeks Take the Pastry Course then go back to Brazil A 10 Establishing or not Alliance (CST Model Process) BA3 Work on the System and Structure of the bussiness CA.B3 Hiring someone to help me in the kitchen DA,B,C2 Work on the marketing of the organization (Website, Launch event, PR, etc) EA,B,C4 Post-launch evaluation and work on details. Having a 50,000 foot view. FA,B,C,D4

19. Critical Path Methods Total weeks Project: 24 weeks A (10) B (3) D (2) C (3) E (4) F (4)

20. Thank You.