1. June 2008 1 Dairy Diet Trends

2. Who’s Meeting the Calcium A.I.? Source: USDA Continuing Survey of Food Intakes by Individuals, 1994-1996.

3. Percent of Americans Meeting Calcium Recommendations

4. Children and Teens 2 servings dairy per day 3 Dairy Intake among U.S. Population, NHANES, 1999-2002 2.1 2.05 3 Children and adolescents don’t meet the recommended 3 servings of dairy each day

5. June 2008 5 Teenage Girls Who Drink Milk Have More Nutrient-Dense Diets Milk drinkers consumed 80% more calcium, 59% more vitamin B-12, 56% more riboflavin, and 38% more folate than girls who didn’t drink milk. Fleming & Heimbach, J Nutr, 1994 Non-milk drinkers had inadequate intakes of calcium, vitamin A, phosphorus, magnesium and folate Bowman, J Amer Diet Assoc, 2002

6. Relationship between noon beverage consumed and quality of meal Kcal 677 564 449 640 575 617 626 Ca (%RDA) 50 48 44 18 19 18 20 Relationship between noon beverage consumed and quality of diet for day Kcal 19231837 1677 1839 1773 1751 1887 Ca(%RDA) 115121 111 82 84 75 83 Results represent estimated mean values Diet Quality Whole Milk Low Fat No Fat Soda Juice Tea Fruit Measure n=1261 n=945 n=91 n=1036 n=315 n=225 n=631 Association Between Noon Beverage Consumption and the Diet Quality of School-Age Children Rachel Johnson, et al., J. Child Nutr. & Mgmt, vol.. 20, 1998

7. June 20087 2005 Dietary Guidelines

8. June 2008 8

9. MyPyramid: Dairy products Consume 3 cups per day of fat-free or low-fat milk or equivalent milk products – Children ages 2 to 8: 2 cups per day – Children ages 9 & up: 3 cups per day Equivalents: 8 oz. milk 1 cup yogurt 1½ oz. natural cheese 2 oz. processed cheese

10. June 2008 10 Strong Foundation for 3 Servings of Dairy a Day CALCIUM REPORT

11. June 2008 11 Children and Teens Are Not Meeting Calcium Needs 7 out of 10 boys and 9 out of 10 girls don’t get the calcium they need.* *USDA, CSFII 1994-96 (data for males and females ages 12-19 years old). *IOM Dietary Reference Intakes, 1997

12. June 2008 12 Optimizing Bone Health for Children and Adolescents

13. June 2008 13 Pediatricians Call for Calcium Check-up Assess Calcium Intake

14. June 2008 14 Recommend 3 servings of dairy a day (4 for adolescents) Model healthy habits Be active Choose dairy first for lactose intolerance Pediatricians Call for Calcium Check-up

15. June 2008 15 Parent Role Modeling Role Modeling is Key Children drink more milk when their parents drink milk. Role modeling is effective for African- American girls. Moms Need Calcium Too Women consume on average less than 1.5 servings of dairy foods a day. Only 15 percent of moms and young women (age 31-50) meet current calcium recommendations. Adequate calcium intake by all members of the family is important.

16. June 2008 16 Dietary Recommendations

17. Calcium requirements vary by age Source: The 2004 Surgeon General’s Report on Bone Health and Osteoporosis: What It Means to You at http://www.surgeongeneral.gov/library/bonehealthhttp://www.surgeongeneral.gov/library/bonehealth If this is your age Then you need this much calcium each day (mg) 0 to 6 months210 7 to 12 months270 1 to 3 years500 4 to 8 years800 9 to 18 years1,300 19 to 50 years1,000 Over 50 years1,200 Growth spurt

18. 3 Cups (8 oz) MyPyramid Equivalents: 8 oz. milk 1 cup yogurt 1-1/2 oz. natural cheese 2 oz. processed cheese * Fat-free and low-fat are for health but not for calcium differences

19. Reading Calcium % on Nutrition Labels “Percent Daily Value” (% DV) 100% DV for calcium = 1,000 mg

20. Example of “Daily Value” 20% DV for calcium (200 mg ÷ 1,000 mg = 20%)

21. % DV Calcium: Dairy group Yogurt 1 cup (8 oz.) = 30% DV Milk 1 cup = 30% DV Cheese 1 ½ oz. natural/2 oz. processed = 30% DV Milk pudding 1/2 cup = 15% DV Frozen yogurt, vanilla, soft serve ½ cup = 10% DV Ice cream, vanilla ½ cup = 8% DV Choose fat-free or low fat most often