1. Rhetoric and Logic: a review

2. We already know: rhetorical arguments claim purpose Rhetoric is the proper, and classic, form of persuasio n.

3. We already know: Rhetoric unfolds through appeals. – The Rhetorical Triangle refers to the 3 basic, essential appeals. Every argument, ever, (for eva’ eva’? Yes, fo’ eva’ eva’), uses at least one of these appeals.

4. The Rhetorical Triangle Ethos LogosPathos Bermuda Triangle

5. We already know: ETHOS EEEEEthority, EEEthics, EEEEExperience PATHOS PAAAAssion, Pity Party, Pathetic music LOGOS Logic, learning

6. Rhetorical Appeals Ethos: Voice Reputation Precision Pathos: Language Anecdote Bias Logos: Inductive/Deductive Cause/Effect Syllogisms Evidence

7. ETHOS Writer’s reputation: writer builds the idea that he should be trusted and respected Intellectual vocabulary Precision: The piece is carefully edited and formatted. Writer’s concern: writer cares about the audience Subtle concern: the writer’s care is subtle—the audience decides he cares. No pathos yet.

8. PATHOS LANGUAGE: sensory details, description, connotative language, figurative language tone rapport (not the same as authority) Anecdotes believability

9. LOGOS EVIDENCE: Testimony, common beliefs, research, precedents syllogisms Cause and effect statements Inductive and Deductive Logic IMPORTANT NOTE: A testimony is NOT the same thing as an anecdote.

10. Logical argument assumed from 2 statements. – All humans are mortal. – Socrates is human. – Therefore, Socrates is mortal. Because they form logic from something familiar, they are an effective. A syllogism is not a cause and effect statement, but it sounds like one. Still trying to understand: Syllogism

11. A logical statement with an implied premise "Socrates is mortal because he's human.” Don’t worry about this yet: Enthymeme