1. ECO-LABELLING AND ENZYMES
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ECO-LABELLING AND ENZYMES
The why and how of eco-labeling
15/04/2017
NOVOZYMES PRESENTATION
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2. NOVOZYMES PRESENTATION
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AGENDA
What are eco-labels?
How are eco-labels awarded?
Why should you get labeled?
Enzymes and eco-labeling
How Novozymes can help you get labeled?
The Nordic Swan
The EU Flower
Products making eco-friendly claims
Conclusions
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What are eco-labels?
Eco-labels are common means used for promotion
The intention of eco-labels is to assist consumers to choose products that have less impact on the environment
Eco-labeling is not a regulatory requirement for detergent products or ingredients
Eco-label criteria are not harmonized
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4. How are eco-labels awarded?
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How are eco-labels awarded?
An eco-label is awarded by an impartial third-party in relation to certain products or services that are independently determined to meet environmental leadership criteria
Eco-label provisions are based on scientific assessment of aspects like pollution and resource demand, e.g. toxicity, biodegradability, and energy consumption
Eco-labels may include Life Cycle Assessment (LCA)
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5. Why should you get labeled?
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Why should you get labeled?
Consumers are getting sustainability savvy and demand proof that the products they buy are environmentally safe
Third-party labeling helps with brand differentiation
Eco-labeling ensures compliance with existing and new legislation regarding eco-friendly and sustainable detergent products
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6. Enzymes and eco-labeling
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Enzymes and eco-labeling
Enzymes meet the criteria for eco-labeling for consumer products for detergents because:
Enzymes are established in several industries as safe and environmentally attractive alternatives to chemical processing
Enzymes have a beneficial impact on the environment as they can replace harsh chemicals and save energy by enabling lower wash temperatures
Enzymes are totally biodegradable and do not harm waste water treatment plants or the aquatic environment at large
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7. Novozymes helps you with eco-labeling
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Novozymes helps you with eco-labeling
Novozymes can advice you on the eco-labeling compliance of a given enzyme application
We can deliver information about our products to help you get your products certified
We also work with certification bodies to develop criteria for environmentally friendly enzymatic detergents
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The EU Flower
Enzyme criteria for different product groups:
The enzyme production micro-organism shall be absent from the final enzyme preparation; NZ enzymes live up to this requirement
Type of enzyme must be labeled on the final product (e.g. protease, lipase et cetera)
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The Nordic Swan
The Nordic Swan is more common in Scandinavia than the EU flower
The criteria for the Nordic Swan are stricter than for the EU flower (e.g. on bleaching with chloride)
Nordic Swan labeling does not require tests for enzymes
Enzymes are exempted from requirements for sensitizers and from R42 and R43 ingredient limits for allergenic effects as long as they are present in liquid form or non dusting granulates
Allergenic effects (R42 and R43):
The present criteria do not include requirements regarding the content of allergenic substances except for regulations on content of isothazolinons, which are known allergens, and used as preservatives. For the combined content of isotiazolinons, a limit of 500 ppm (0.05 %) has been established as the content of kathon (a mixture of 5-chlor-2-methyl-2H-isothiazol-3-on and 2-methyl-2H-isothiazol-3-on in the ration 3:1) may not at the same time exceed 15 ppm. Instead of isothiazolinons it is possible to use sodium benzoate or parabens as preservative. As an example, methylparaben – E218 – is used in natural paint.
It is suggested that the criteria be supplemented by a general demand that the product may not contain more than 1 % of substances classified with R43.
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The Nordic Swan
Enzymes used in laundry detergents and stain removers include protease, lipase and amylase. Enzymes are readily degradable in aquatic environments and are not toxic to aquatic organisms. They are accordingly not regarded as a problem in aquatic environments.
Allergenic effects (R42 and R43):
The present criteria do not include requirements regarding the content of allergenic substances except for regulations on content of isothazolinons, which are known allergens, and used as preservatives. For the combined content of isotiazolinons, a limit of 500 ppm (0.05 %) has been established as the content of kathon (a mixture of 5-chlor-2-methyl-2H-isothiazol-3-on and 2-methyl-2H-isothiazol-3-on in the ration 3:1) may not at the same time exceed 15 ppm. Instead of isothiazolinons it is possible to use sodium benzoate or parabens as preservative. As an example, methylparaben – E218 – is used in natural paint.
It is suggested that the criteria be supplemented by a general demand that the product may not contain more than 1 % of substances classified with R43.
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PRODUCTS MAKING ECO-FRIENDLY CLAIMS
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12. Products* with eco-friendly or natural claims
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Products* with eco-friendly or natural claims
Number of launches
Source: Mintel database
Year
*ADW, hand dishwashing, fabric care (automatic detergents, bleach/fabric brighteners, conditioners and softeners, hand detergents, and shampoos, stain/spot remover)
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Products with eco claims are on the rise
355 new product launches in total ( ) with all natural or environmental claims
120 contains enzymes (ingredient lists)
12 use the word ’biodegradable’ in the ingredient list
75 use ’natural’ or ’naturally’ in their positioning claims or ingredient list
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Carrefour Eco Planet Detergente Ecológico au Savon Végétal Recharge
“Ecological Liquid Detergent” – “Vegan soap” – “Concentrated” (33 loads)
Ingredients: 5-15% tensoactives anionic, non ionic, soap, <5% policarboxilates,enzymes (proteasa, amilasa, lipasa), perfume
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Ecover products
“Fresh perfume from plant based ingredients” – “Exceptional washing results at low temperatures” – “No optical brighteners”- “Approved by the Vegan Society” – “Quick and complete biodegradability” (OECD-test 301F, full product).
Minimum impact on aquatic life (OECD-test 201&202, full product), against animal testing
Use of claims (JBAK): The words ’quick and complete’ are not anchored in any regulation. The right word to use if living up to OECD tests is ’rapidly’ (fast biodegradable)
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Ole Hyvä Ecological Washing Liquid
“Safe and environmentally friendly” – “Effective in washing normal laundry without harming nature” - “Produced with low-energy processes from plant based, ecologically sustainable raw materials which are 100% fast biodegradable”. Free from zeolite, phosphor and artificial colour, fragrances and preservatives. Not tested on animals.
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17. Earth Friendly Products - Zainz Laundry Pre-wash
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Earth Friendly Products - Zainz Laundry Pre-wash
“Concentrated all natural biodegradable stain remover” – “Works on food, coffee, blood, dirt, and oil” – “No SLS” – “100% biodegradable, no phosphates”. Comes in a number 2 HDPE bottle
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Conclusions
Eco-labeling is good for business
Eco friendly products help differentiate your brand and increase brand loyalty
Enzymatic detergents are more easily labeled as enzymes are nature’s own products
Novozymes is working with certification agencies to ensure that enzymatic detergents are more easily certified
Novozymes can assist you in getting labeled
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APPENDIX
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20. Enzymes and eco-labeling
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Enzymes and eco-labeling
Concerning human safety, peer-reviewed studies show that the use of enzymes in laundry and cleaning products represents no concerns for consumers
For modern detergent enzymes in consumer products, very low levels are involved
The enzymes are non-dusting in solid preparations, non-volatile in liquid preparations, non-toxic if ingested, and there are no adverse effects from handling
Enzymatic detergents do not appear to increase the potential for skin or respiratory sensitization for consumers, including atopic individuals and people with sensitive skin
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21. Novozymes helps you get labeled
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Novozymes helps you get labeled
When it comes to ingredients, Novozymes assist customers with information on enzyme ingredients, e.g. how to use the DID list (detergent ingredient database)
Novozymes are also working on the criteria for DfE – Design for the Environment by US EPA; criteria for enzymes are not yet defined, but we expect that the criteria will be based on scientific data
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22. The Detergent Ingredient Database (DID)
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The Detergent Ingredient Database (DID)
The criteria for both the European Eco-label and the Nordic Swan are based on data reflecting toxicity and biodegradability listed in Detergent Ingredient Database (DID)
The first DID list was developed in with criteria for detergents. When the DID was revised in 2004, it became a “living” document, to be updated regularly
The DID list consists of an ingredient database, including test results and references to tests and laboratories. Factors such as toxicity and biodegradability are used for evaluation of environmental impact of detergent ingredients
Enzymes are listed among many other ingredients
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23. The Critical Dilution Volume (CDV)
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The Critical Dilution Volume (CDV)
CDV is a key ecological parameter for both the EU Flower and the Nordic Swan
It integrates the weight, biodegradability and toxicity of all ingredients in the final detergent product
CDV calculation methods and parameters are used as evaluation criteria, but they vary for different product groups
Enzymes only constitute a small part of the final product
Ingredients in NZ products pose no harm to human and the environment; however it is a case by case judgment if ingredients should be considered when evaluating criteria. It is therefore very important that RA is contacted for specific customer questions.
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