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2012 Kick Off Licensed Product Competitive Update.

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Presentation on theme: "2012 Kick Off Licensed Product Competitive Update."— Presentation transcript:

1 2012 Kick Off Licensed Product Competitive Update

2 Proprietary Information. Disclaimer This presentation contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on the current expectations or beliefs of Alvarion’s management and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: potential impact on our business of the current global recession, the inability of our customers to obtain credit to purchase our products as a result of global credit market conditions, the failure to fund projects under the U.S. broadband stimulus program, continued delays in 4G license allocation in certain countries; the failure of the products for the 4G market to develop as anticipated;, Alvarion’s inability to capture market share in the expected growth of the 4G market as anticipated, due to, among other things, competitive reasons or failure to execute in our sales, marketing or manufacturing objectives; the failure of the Alvarion’s strategic initiatives to enable Alvarion to more effectively capitalize on market opportunities as anticipated; inability to further identify, develop and achieve success for new products, services and technologies; increased competition and its effect on pricing, spending, third-party relationships and revenues; as well as the inability to establish and maintain relationships with commerce, advertising, marketing, and technology providers and other risks detailed from time to time in the Company’s 20-F Annual Report Risk Factors section as well as in other filings with the Securities and Exchange Commission. The information in this presentation is provided solely for information purposes, and is not a commitment, promise or legal obligation to deliver any products, features and/or functionalities, and should not be relied upon in making purchasing decisions. The development, release and timing of any products, features and/or functionalities described remains at the sole discretion of Alvarion. If and when any products, features and/or functionalities are offered for sale by Alvarion, they will be sold under agreed upon terms and conditions. This information may not be incorporated into any contractual agreement with Alvarion or its subsidiaries or affiliates. Alvarion makes no representations or warranties with respect to the contents of this presentation, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. Copyright 2012 Alvarion Ltd. All rights reserved. Alvarion®, its logo and certain names, product and service names referenced herein may be either registered trademarks, trademarks, trade names or service marks of Alvarion Ltd in certain jurisdictions. All other names are or may be the trademarks of their respective owners. The content herein is subject to change without further notice.

3 Proprietary Information. Agenda Market Trends Alvarion target customer and markets Winning vs. Huawei Winning vs. Airspan Summary 3

4 Proprietary Information. WiMAX Market Update BWA WiMAX Device Trends The cumulative number of fixed WiMAX devices worldwide is growing showing a 10% quarterly growth. BWA WiMAX networks in CALA, the Middle East, and Africa are normally used as a complementary/ competitive offering to the existing DSL, cable, and fiber networks BWA WiMAX deployments are dominated by the use of residential gateways

5 Proprietary Information. WiMAX Market Numbers Subscriber Growth and Service Revenues Growth 5

6 Proprietary Information. Competitive Landscape 2012 Competitive Matrix Vendor BST Type MacroMicroPico  Diversity 2x22x44x4  -  -  -   (Micro)   Frequencies (GHz) 2.32.53.5  Power Output Macro Tx Micro Tx Pico Tx 38 dBm 36 dBm 27 dBm 4x4 40 dBm 40 dBm 27 dBm 40/37 dBm 2.x/3.x GHz 27 dBm 2x2 10 MHz 40 dBm 35 dBm 27 dBm 4x4 Indoor 10 MHz 40 dBm 40 dBm 27 dBm Product Architecture Zero Footprint or Cabinet Cabinet or All Outdoor Macro/Micro Cabinet or All Outdoor Micro* All outdoor Cabinet or All Outdoor Micro* Cabinet or All Outdoor Micro RRH(Macro) IF OpticalNAOptical Best in class WiMAX RAN portfolio. Flexible to multiple scenarios, het-net, rural and remote deployments Focusing on Tier 1 operators, FDD LTE, Offering standardized solutions only Aiming for Alvarion install base, attacking Alvarion's positioning, less proven deployments, less comprehensive solutions Focusing on Tier 1 operators, FDD LTE, Offering standardized solutions only Focusing on larger operators, concentrating on APAC, leading TD-LTE efforts 6

7 Proprietary Information. Winning vs. Huawei

8 Proprietary Information. About Huawei 8 Private company, backed by Chinese Government and headquartered in Shenzhen More than 100K employees (~50% R&D), 20 regional HQs, additional 100 branches Product lines: full telecommunications equipment portfolio Customers include 35 of top 50 telecom carriers worldwide including Vodafone, BT, Telefonica, FT/Orange, China Mobile, KPN, Deutsche Telecom, Telecom Italia and America Movil Considered to be a financially strong company, investing at least 10% of annual revenues in R&D Strong IP portfolio :Huawei filed 39,184 patent applications; ranked among top three companies worldwide in LTE essential patents Large involvement in 91 international standardization organizations: holding over 100 positions (including WiMAX Forum®)

9 Proprietary Information. Huawei 9 What to emphasize: Product scalability : Macro Indoor &Outdoor, Micro, BreezeCOMPACT…. Hidden price / complex BOM :Many feature licenses (10 MHz, MIMO A/B per sector) Alvarion is easier to do business with, more flexible and customer oriented Alvarion’s vast, field-proven experience and large installed base Alvarion’s open, best of breed ecosystem Alvarion ASN- GW enables a real pay as you grow What to avoid: Comparison of product HW prices: shift focus to pricing of a complete solution instead and emphasize Alvarion’s reduced Total Cost of Ownership (TCO) Financing: deal with this aspect separately, try not to bundle with technical discussions on the most suitable solution for a customer Huawei have TD-LTE networks : “closed garden” eco system new technology ….

10 Proprietary Information. Winning vs. Airspan

11 Proprietary Information. About Airspan US company owned by Oak Investment Group (VC) – NASDAQ Pink Sheet Provider of sub 6GHz PtMP 4G Solutions Target segments: Alvarion like ….and Smart Grid and Smart Cities and… Aggressive in its Sales and GTM Aggressively approaching Alvarion customers and partners 11

12 Proprietary Information. Airspan 12 What to emphasize: Product line scalability: Macro Indoor &Outdoor, Micro, BreezeCOMPACT…. Unlicensed portfolio!!! Product Maturity :Alvarion’s vast, field-proven experience and large install base– Airspan don’t have single large network on 16e…. 16d to 16e migration experience – Alvarion is the ONLY company migrating its customers including CPE form TDD/FDD to 16e Alvarion’s open, best of breed ecosystem – Alvarion IOT for devices and Core is significantly larger Alvarion ASN- GW enables a real pay as you grow – Airspan have to work with Starent ASR5K or EOL XT2 or in proprietary mode…. Alvarion feature set : Scheduling, Standard ETHCS/IPCS versus proprietary “stand alone”, RRM, Mobility, Idle mode, POE out.. Alvarion NMS and CPE offering Airspan has very slim support organization Low project planning and post sales capabilities – absence of 3rd party network device deployment knowledge and practice Watch out : Comparison of product HW prices: shift focus to pricing of a complete solution actual project “burden” LTE discussions – Airspan have “good story” but in reality it is opportunistic and not scalable….

13 Proprietary Information. Summary

14 Proprietary Information. Competitive Analysis Alvarion’s strength is in Tier 2&3, with flexibility and customization. Alvarion has the best fitted solution for its target market. Airspan is focusing is on Tier 2 &3, rural customers, and on Alvarion’s install base - offering attractive prices and LTE-ready products (well perceived by market ?) ZTE has enhanced products: LTE ready, one box solution leaving WiMAX. NSN is under NewNet : acquisition Huawei &Samsung- Tier1, big e2e projects mainly. 14

15 Proprietary Information. When does Alvarion Win? Proven success with flexibility and Tier 2&3 fit (BARRET, ELRO) CPE verity customization is a strength URBAN 4G Full Scale deployments – out of range (UQ, CLWR) 3.x GHz aggressive product price competition leadership 15

16 Proprietary Information. Thank You 16


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