1. M.G. Orender Honorary President PGA of America

3. Executive Summary 2004 marketing initiatives generated 869 million impressions valued at more than $24 million2004 marketing initiatives generated 869 million impressions valued at more than $24 million 3,876 facilities registered on website with 4,918 events posted3,876 facilities registered on website with 4,918 events posted 280,000 unique visitors to the site through September 2004280,000 unique visitors to the site through September 2004 Record setting PGA Free Lesson Month participation and lessons givenRecord setting PGA Free Lesson Month participation and lessons given Continued evidence that Best Practice methods are workingContinued evidence that Best Practice methods are working Numerous public relations success storiesNumerous public relations success stories Rounds played up between 0.6% and 1.3% through first 3 quarters of 2004Rounds played up between 0.6% and 1.3% through first 3 quarters of 2004 Growing momentum for 2005Growing momentum for 2005

4. Roger Warren President, PGA of America

6. Marketing PSA’s themed “Golf Is Calling” were placed in TV, Print and Radio with a value of more than $11 millionPSA’s themed “Golf Is Calling” were placed in TV, Print and Radio with a value of more than $11 million –Television$ 10,624,220 –Print$ 988,800 –Radio$ 129,000 Public Relations generated 364 million impressions valued at more than $9.8 millionPublic Relations generated 364 million impressions valued at more than $9.8 million Additional exposure valued at $3 million garnered through online, theater and event promotions and advertising donated by industry supportersAdditional exposure valued at $3 million garnered through online, theater and event promotions and advertising donated by industry supporters Conducted free clinics in conjunction with tournaments and special eventsConducted free clinics in conjunction with tournaments and special events

7. Website Metrics % of Public Green Grass Western New York PGA 75.0% Philadelphia PGA 74.3% Gulf States PGA 71.8% Middle Atlantic PGA 65.8% Midwest PGA 63.0% Facility Registration

8. Website Metrics Top 5 Program Categories (4,900 Programs Posted) Host Facility PostingsConsumer Searches Beginner/New GolferBeginner/New Golfer WomenGame Improvement General AdultLink Up 2 Golf Game ImprovementGeneral Adult Couples Women Program Types Offered/Searched

9. Website Metrics Unique Visitors

10. Website Metrics Lead Generation Unique Visitor Daily Traffic

11. Website Metrics YTD Thru September 30, 2004 280,772 Unique Visitors 134,173 Zip Code Searches (avg. 1.7 searches per user) 71,056 Unique Facility Page Visits Lead Generation

12. Website Metrics Find a PGA Instructor (PGA.com) - 10,528 PGA Free Lesson Month - 4,985 playgolfamerica.com Facility Registration - 3,876 Facilities Posting Events on playgolfamerica.com - 728 PGA Member Marketing Opportunities

13. Core Programs Program Impact Avg. # FLM students 18 % purchasing tee times 31% Avg. spending on golf fees $558 % purchasing additional instruction 27% Avg. spending on additional instruction $219 % purchasing golf equipment 9% Avg. spending on golf equipment $531 Proj. total revenue $5,038 PGA Free Lesson Month

14. Core Programs Program Impact Avg. # LU2G students 36 Avg. fee for LU2G program $120 % new golfers 71% % retained new golfers 78% Avg. spending by retained new golfers $852 % occasional golfers 29% % retained occasional golfers 96% Avg. spending by occasional golfers $1,150 Proj. total revenue $32,832 Link Up 2 Golf

15. Core Programs Executive Women’s Golf Association EWGA Member research reveals strong commitment (95% retention)EWGA Member research reveals strong commitment (95% retention) EWGA Chapter education and participationEWGA Chapter education and participation Development of EWGA Link Up 2 GolfDevelopment of EWGA Link Up 2 Golf

16. % offering orientation/open-house 51% % offering group instruction 78% % offering group outings/leagues 65% Proj. total # of group instruction students 335,368 Proj. total # of group outings/leagues 1,632,878 Core Programs 2004 Host Site Results

17. Core Programs Gender:Learned About Program: Male40%From Friend/Family41% Female60%At Facility33% Golf Experience:Magazine/Newspaper19% New Golfer82%playgolfamerica.com17% Former Golfer 4%Mailer/Newsletter 5% Occasional Golfer14%TV 4% Race/Ethnicity:Email 4% Caucasian78% Minority22% Gender:Learned About Program: Male40%From Friend/Family41% Female60%At Facility33% Golf Experience:Magazine/Newspaper19% New Golfer82%playgolfamerica.com17% Former Golfer 4%Mailer/Newsletter 5% Occasional Golfer14%TV 4% Race/Ethnicity:Email 4% Caucasian78% Minority22% 2004 playgolfamerica.com Registrant Demographics

18. Core Programs 2004 President’s Council PGA Class-A Members qualify for recognition in the President’s Council by hosting adult player development programs and reporting their resultsPGA Class-A Members qualify for recognition in the President’s Council by hosting adult player development programs and reporting their results More than 900 PGA Members have qualified thus far in 2004. This is up from 287 in 2003.More than 900 PGA Members have qualified thus far in 2004. This is up from 287 in 2003.

19. Core Programs Other Highlights PGA updated its First Swing curriculum for AdultsPGA updated its First Swing curriculum for Adults Piloted “Kids Play Free” program at municipal facilities in Cincinnati, Ohio and Fairfax County, Va. and launched state-wide program in FloridaPiloted “Kids Play Free” program at municipal facilities in Cincinnati, Ohio and Fairfax County, Va. and launched state-wide program in Florida PGA, Reed Exhibitions, PGA Magazine and PGA Sections conducted Play Golf America Days promotion at three sites in Charlotte, Alexandria and Detroit, attracting 600 to 1,000 participants at each sitePGA, Reed Exhibitions, PGA Magazine and PGA Sections conducted Play Golf America Days promotion at three sites in Charlotte, Alexandria and Detroit, attracting 600 to 1,000 participants at each site

20. Success Stories Play Golf Ohio & Golf WisconsinPlay Golf Ohio & Golf Wisconsin PGA Sections hosting free lessons at TOUR eventsPGA Sections hosting free lessons at TOUR events Family golf programsFamily golf programs Link Up 2 Golf programs throughout Northern California PGALink Up 2 Golf programs throughout Northern California PGA Private club program helps build membershipPrivate club program helps build membership

21. 2005 Initiatives Increase gross marketing impressions/media valueIncrease gross marketing impressions/media value Update PGA/LPGA and EWGA Chapter educationUpdate PGA/LPGA and EWGA Chapter education Increase employer support of facility registration and activation (USGA, NGCOA, Management Companies, NRPA)Increase employer support of facility registration and activation (USGA, NGCOA, Management Companies, NRPA) Expand section and member best practicesExpand section and member best practices Increase member/facility registration and event postingIncrease member/facility registration and event posting Build consumer traffic, zip code searches, facility searches and database entriesBuild consumer traffic, zip code searches, facility searches and database entries

23. Play Golf America Council M.G. Orender, Chairman Sara HumeSara Hume Alice DyeAlice Dye Renee PowellRenee Powell Dave ManougianDave Manougian Ken MortonKen Morton Ron DrapeauRon Drapeau Phil TraliesPhil Tralies Will MannWill Mann Gary SchaalGary Schaal Len Shapiro (GWAA President)Len Shapiro (GWAA President) Jim ColbertJim Colbert Wally UihleinWally Uihlein Jerry TardeJerry Tarde Mark KingMark King

24. Play Golf America Council 2005 Initiatives Study new industry collaborationStudy new industry collaboration Evaluate new PGA Member/Section opportunitiesEvaluate new PGA Member/Section opportunities Expand Play Golf America DaysExpand Play Golf America Days Play Golf America SummitPlay Golf America Summit