1. ETHICS Chapter Six

2. 6-2 What are ethics? Ethics refers to the values that guide a person, organization, or society—the difference between right and wrong, fairness and unfairness, honesty and dishonesty.

3. 6-3 Ethical decisions are based on Our moral choices Norms of society Legal principles Organizational values Professional values

4. 6-4 A person’s ethical choices depend on several factors but are not limited to our: Culturecallout Religion Education

5. 6-5 Culture, as well as the fields of philosophy and religion, provide the framework for ethics. Utilitarianism Aristotle's “Golden Mean” Kant’s Categorical Imperative Mill’s principle of utility Judeo-Christian ethic

6. 6-6 These codes of ethics must be: Monitored Assessed Enforced

7. 6-7 Professional ethics are often referred to as “applied ethics,” a commonly accepted sense of professional conduct that is translated into formal codes of ethics.

8. 6-8 Can you identify some ethical dilemmas confronting society? Clue: Cultural, Religious, Business, Government, Political, Media

9. 6-9 PRSA Code of Ethics See text, Figure 6-1 Advocacy Honesty Expertise Independence Loyalty

10. 6-10 Public Relations Society of America and the International Association of Business Communicators both have codes of ethics that govern the practice of public relations. Honesty and fairness are stressed.

11. 6-11 Can you name the dirty deed with the corporation in these white collar crimes? Enron Arthur Andersen World Com Adelphia Communications Tyco Martha Stewart C

12. 6-12 The Corporate Reform Bill was signed to impose rigorous sanctions on corporate criminals by President Bush.

13. 6-13 A question to ponder… Can ethics and profits co-exist?

14. 6-14 What leaders in your opinion have high credibility? International/National Federal/State/Local government Business Community

15. 6-15 Corporate Codes of Conduct are needed to: Increase public confidence Stem the tide of regulation Improve internal operations Respond to transgressions

16. 6-16 What is corporate social responsibility? A social norm that holds that any social institution is responsible for the behavior of its members and may be held accountable for their misdeeds.

17. 6-17 Social Responsibility Categories Product lines Marketing practices Corporate philanthropy Environmental activities External relations Employment diversity in retaining and promoting minorities and women Employee safety and health

18. 6-18 Ethics in Government Can you identify the name to the political transgression hall of shame?  Gary Condit  James Traficant  Dick Morris  Robert Torricelli

19. 6-19 Code of Ethics for the Society of Professional Journalists Call out text fig. 6-6 pg.144

20. 6-20 What are some issues that have cropped up with regard to ethics in journalism? Clue: Sources, Bogus stories, Not crediting properly

21. 6-21 Some of the areas of concern: Internet journalism Reality Television TV bogus News programs Print journalism scandals

22. 6-22 Four Relevant Ethical Theories: Attorney/adversary model by Barney and Black Two-way Communication model by Grunig Enlightened self-interest model by Baker Responsible Advocacy model by Fitzpatrick and Gauthier

23. 6-23 Six Core Values of the PRSA Code Advocacy Honesty Expertise Interdependence Loyalty Fairness

24. 6-24 Professional practice must be based on the code of ethics Social responsibility Organizational values