1. Solution Marketing Group Display Sales & Marketing Team Visual Display Division Security camera system in HQ of Police in Istanbul, Turkey Recently nstalled 70 pcs of 460UT. Above picture shows 9x6 video wall among them. (Photo taken before opening) March 2011 Edition

2. DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙1A Display B2B continues growth February sales keeps growth despite severe shortage The February sales of Display B2B products (LFD, Hotel TV, Projector) increased by 24% in revenue, compared to same time last year, and the profit ratio from B2B products kept double digit. Due to severe shortage in some key materials for LFD and Hotel TV, many PO’s had to be postponed to March. However, that did not disturb the strong momentum of B2B products’ growth, and we expect strong rebound in March. B2B display is one of a few items that generates double digit profitability with strong growth potential. So, stay tuned to B2B display! Unit : Hundred Million Won Diagram 1. February Display B2B Sales (By Revenue) Diagram 2. Display B2B Revenue Trend Unit : Hundred Million Won

3. DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙5A More Sales Tools White Papers and Sales Materials for Vertical Markets Attached Here are some sales tools we’ve prepared for you this month. In order to download these files, please log on to www.samsungLFD.com first, then go to support > download center and then select any of the following materials to download.www.samsungLFD.com Please don’t forget to give us feedback, so that we can keep improving the tools for you. These files should be kept within Samsung and be used only for sales purpose. Some of you may not have access to the links. Please contact hyunje.yoon@samsung.com in that case to register or find out how.hyunje.yoon@samsung.com LFD Samsung LFD solution proposals for various vertical markets Network Monitor Software Samsung LFD Solution Proposal for Lobby Samsung LFD Solution Proposal for Mall Samsung LFD Solution Proposal for Retail Samsung LFD Solution Proposal for Control Room Samsung Network Monitor NC Sales Guide Samsung Network Monitor TC Sales Guide Samsung Network Monitor V2OIP Sales Guide Samsung Network Monitor Surface White Paper Samsung Network Monitor VC240 White Paper Samsung Network Monitor VDI Workshop Samsung MagicInfo Sales Proposal (Video Wall)

4. DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙2A Hotel TV moves to New Place Hotel TV to be placed under Monitor Category SEC is working on new SCM product tree and migration of Hotel TV data to Monitor category. There used to be some difficulties as the SCM and Revenue & Profit calculation for Hotel TV and B2B displays were made in different silos. However, due to this change, we expect easier operation and more synergy among Hotel TV and other B2B display products. The new structure will be up and running from April 1 st.

5. DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙6A SEF sets a new record! SEF wins 35K units LFD digital signage contract in Carrefour... the biggest deal ever! Congratulations to SEF on winning a historical deal in Carrefour! Carrefour is going to install max 35K units of 40” & 46” LFD displays in its store in the whole EU area. The installation will take place from Q2 of this year until Q4 of 2012. Carrefour is going to replace printed materials like posters or promotional documents with Video walls and LFD’s. Carrefour expects higher efficiency by increased revenue and reduced operation cost by one-click replacement of ad information. Furthermore, Carrefour also expects additional revenue stream by selling advertisement slots to its vendors. There is a reason why we note this deal. This can be a clue of the market trend!!! So, please take a look at similar opportunities in your area and proactively approach them before somebody else pre-occupies the opportunity!!!

6. DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙6A MENA launches B2B team MENA Enhances Their Strategy in the B2B Market In addition to the strong tide of B2B display sales, we might be expecting some strong B2B wind blowing from the Middle East area soon. With MENA announcing their B2B enhancement strategy, there will be some changes going on throughout the B2B sector in the Middle East. Some of the main enhancement strategies of MENA include: - Enhancing the B2B Organization ∙ Operating a B2B Dedicated Team ∙ Establishing New Teams and Recruitment We hope the very best for MENA’s aggressive move into the B2B and would also like to send a message of gratitude for showing your effort and devotion in the B2B Business. - Establish B2B Challenge Target & Enhance KPI Management - Quarterly Product/Solution Training - Develop Downstream Channel - Strengthen Demand Generation Activities & B2B Customer Services

7. DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙4A Our New LED LFD Line-up DE, ME, He and UE to Become the New Leading LED LFD Series in the Market Samsung is bringing out great pressure to the market as we plan to push forward four new series, which are to keep up our reputation as pioneer of LED digital signage provider. Not only are we increasing the number of LED LFD models from the previous, single model line -up of EX series, but improvements have been made through differentiation in design, giving our products a greater chance of dominating the market of rapid-growing competition. Also, these new LED LFDs have specialized built-in media player, MagicInfo Light, which no other competitor in the market can provide at the moment. SeriesInchUsageTarget DE40”,46”,55”HeavyAirport, QSR ME40”,46”,55”LightSOHO, SBM HE40”,46”TV & LightSOHO, Pub UE46”,55”Video wallMall, Lobby SamsungX-company Media CodecFull Codec*Limited Plug & Play○○ Document fileOffice, Pdf, Txt× Server Control○× Scheduling○× Above: Product Design Differentiation (TBD) Previous ModelNew Model Bezel30mm 5.2mm(UE) 14.2mm(ME) Depth39.9mm29.9mm Weight15.7kg 12.5kg(UE) 13.2kg(ME) Above: Functions Comparison with MagicInfo Light * Please refer to Demand Guide for Compatible File Extensions

8. DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙3A Introducing the New BX Model The New BX Series to fight in Volume zone Samsung is preparing the new BX series for the LFD market. Starting with the 40” model, 400BX, the market is expected to meet the new product soon. Built upon a slim design concept, depth and weight is reduced, with slimmer bezel compared to other competitor products while still maintaining the B2B design. This model is expected to bring in additional revenue from volume zone. Above: Samsung 400BX SAMSUNG 400BXNEC V421 Panel 40” B-DID (450nit, 3000:1, 10,000:1(DCR), 8ms(G2G)) 42” LGD Panel (500nit, 1300:1, 9ms(G2G)) Connectivity VGA(Comp.), DVI(HDMI), CVBS, RS232 In, DC Out(5V) VGA, HDMI, DVI, CVBS, S-Video, BNC, RS232, Ethernet Electrical 5W Stereo speakers, IR Remote controller (No function knobs) No Speakers, Remote controller, Function Keys Dimension 969(W) X 582(H) X 91mm(D), 13.8kg Bezel: 40mm 1022.9 x 613.5 x 133mm, 20.5kg Bezel: Max 44mm

9. DISPLAY B2B NEWSLETTER FRIDAY, MARCH 4, 2011∙7A Thank You For more information or to request for certain topics to be covered by the newsletter, please feel free to contact the editor at: hyunje.yoon@samsung.comhyunje.yoon@samsung.com