1. CyberPsychology Research Centre DS – 1 – 2014 Privacy (Partner) Mary Aiken & Ciarán Mc Mahon RCSI Royal College of Surgeons in Ireland Coláiste Ríoga na Máinleá in Éirinn

2. CYBER SECURITY Privacy Environment Trust Needs, Habits & Emotions Identity Presence Anonymity Personality Intelligence Amplification Socialisation Resilience Communication Ethics Big Data Regulation Artificial Intelligence Mobile Cyber Defence IOT BYOD Network Security Malware Risk Authentication Ubiquitous Cities Biometrics CyberPsychology CyberPsychology: Delivering insight at the human/technology interface HUMANTECHNOLOGY

3. Contribution DS – 1 – 2014 Privacy (Partner) Understanding privacy as a cyberpsychological concept –Need to factor in the human as an individual, rather than ‘user’ –Privacy is essentially identity X territoriality Gender, demographic, temporal aspects –Anonymity vs. utility in datasets –Ethics in analysis: Quis custodes ipsos custodies –Empower users by pushing data/analysis back to them Move towards ‘little data’, i.e. idiothetic rather than nomothetic, Life- logging, wearables and sousveillance Non-privacy: services that do not require log-in Collective privacy: total intra-organisation transparency

4. Contact Mary Aiken –maryaiken@rcsi.iemaryaiken@rcsi.ie Ciaran Mc Mahon –ciaranmcmahon@rcsi.ieciaranmcmahon@rcsi.ie Cypsy.com