2 It is the lens through which we perceive and evaluate what is going on around us.CultureThe language, beliefs, values, norms, behaviors and material objects that are passed down from one generation to the next.
3 “The last thing a fish would ever notice would be water”. -Ralph Linton, Anthropologist,(1936)The Culture within usHow much of life do we take for granted?
4 The Iceberg Theory of Culture Like an iceberg, nine-tenths of culture is below the surface
6 The tangible objects that distinguish a group of people Material CultureThe tangible objects that distinguish a group of peopleJewelryArtBuildingsWeaponsMachinesFoodsFashion
7 Keep in mind the sociological imagination! There is nothing “natural” about material culture.Arabs wear gowns and Americans wear jeans.Both feel NATURAL in doing so.
8 A group's way of thinking including its beliefs, values Nonmaterial Culture-aka-Symbolic CultureA group's way of thinking including its beliefs, values-and-its common patterns of behavior including language and other forms of interaction.
9 Keep in mind the sociological imagination! There is nothing “natural” about nonmaterial culture.It is just as arbitrary to stand in line as it is topush and shove.
10 The disorientation that people experience when they come in contact with a different culture and can no longer depend on their taken-for-granted assumptions about life.
11 EthnocentrismThe use of one’s own culture as a yardstick for judging the ways of other individuals or societies.In general this leads to a negative evaluation of another group or culture’s values, norms and behaviors.
13 Keep in mind the sociological imagination! Culture penetrates deep into our thinking, becoming a taken-for-granted lens through which we see the world and obtain our perceptions of reality.Culture provides the fundamental basis for our decision making.The culture we have internalized becomes the “right” way of doing things.
14 Keep in mind the sociological imagination! Coming in contact with a radically different culture challenges our basic assumptions about life.Culture is universal.All people are ethnocentric which has both positive and negative consequences.