2. “The true art of memory is the art of attention.” - Samuel Johnson

3. Can you remember something you probably see every day? Describe the front of a penny…

4. Lincoln facing to the right “Liberty” “In God We Trust” the year it was minted

5. Memory factoids The hippocampus (“seahorse”-shaped) brain area is probably the brain’s “switchboard” – injuries to it cause you to lose your ability to acquire new memories Hand gestures can help us retrieve elusive words from their memories There is a biological intersection of music and memory in your brain that links music – not other sound – to short and long- term memory Humans seem to remember even from in utero – especially their mother’s voice Females generally have better memories for all kinds of details

6. WHY DO WE FORGET???

7. People remember: 20% 0f what they hear 75% of what they see 90% of what they do

8. “I hear and I forget, I see and I remember, I do and I understand.” old Chinese proverb

9. Memory “fades”: the DECAY THEORTY

10. Use it or lose it

12. All forest animals, to this very day, remember exactly where they were and what they were doing when they heard Bambi’s mother had been shot.

13. “Flashbulb” Memories The intensity freezes the memory They are not always solid – President Bush said he’d seen the 1 st plane hit the World Trade Center on 9-11, but actually nobody saw that on live TV; he was speaking from shock Personal life experiences that seem to transform our brains into virtual cameras: – Defensive arousal (car crash, armed robbery) – Threat to self-esteem or social position (pants fell down, fired from a job) – Related to sex and reproduction (your first kiss)

14. Memory is “lost” or “misplaced”: the RETRIEVAL THEORY

15. When you can’t remember where (or if!!) you “filed” the information

16. The tip-of-the-tongue phenomenon What do you call trees that shed leaves? What makes blood red? h-------- What’s the 2 nd stomach in a bird? g------- A stone with crystals inside? g---- Best actor this year? D--------

17. Memory gets “changed”: the RECONSTRUCTION THEORY

18. Information is made more symmetrical or is coached Smythe  Smith   Y Did your Mommy lose you at the mall? Eyewitness testimony

19. Read: read, pages, letters, school, study, reading, stories, sheets, cover, pen, pencil, magazine, paper, words

20. Read this one: house, pencil, apple, shoe, book, flag, rock, train, ocean, hill, music, water, glass, school Which of these words were on the 1 st slide?

21. read, pages, letters, school, study, reading, stories, sheets, cover, pen, pencil, magazine, paper, words house, pencil, apple, shoe, book, flag, rock, train, ocean, hill, music, water, glass, school

22. Memory is “hidden”: the PSYCHOLOGICAL THEORY

23. Information can be repressed and unavailable

24. Parapaxis – noun. “beyond” + “act” slip of the tongue A Freudian slip is like saying one thing, but meaning your mother (oops)

25. Memory is shoved out: the INTERFERENCE THEORY

26. Old information interferes with getting the new; new interferes with holding onto the old  old facts  NEW facts 

27. Information gets crowded ou

28.      15 items

29. KQZ NLR XOJ BTK YSW

30. Got it?      Got it?

31. KQZ

32. KQZ YSW

33. KQZ NLR XOJ BTK YSW

34.      Try these 15…

35. BLT CBS SOS FYI NFL

36. Got it?      Got it?

37. BLT CBS SOS FYI NFL

38.      It’s going to get easier…

39. WIN SIT LIE SAW NOT

40.      Were there only 15?!

41. WIN SIT LIE SAW NOT

42.      Try these 15…

43. WAS THE CAR RUN OFF

44.      Were there only 15?!

45. WAS THE CAR RUN OFF?

46. 15 letters making one sentence!

47. Memorize these 15 digits! In order!! 149162536496481

48. A hint: 149162536496481

49. Find the pattern & you can add 9 more to make 24 digits: 149162536496 481100121144

50. A big color hint: 1491625364964 81100121144

51. 1 4 9 16 25 36 49 64 81 100 121 144 A gigantic visual hint:

52. 24 separate digits...

53. are 1 concept: perfect squares