1. Catering Services +63 44 796 1257 Email: esears2004@yahoo.com.hk

2. T able of Contents I. Executive Summary II. Mission III. Vision IV. Operational Plan and Cost  Sample Menu Plan  Food Cost  Kitchen and Dining Equipment  Management and Personnel  Venue/ Location  Sample Invitations  Transportation, Miscellaneous V. Market Analysis VI. Marketing Strategies VII. Financial Plan VIII. Sanitary and Business Permit

3. C atering Service specializes on food quality and prompt service. The most important reason why people rely to catering services is that they want an assurance and guarantee that the special occasion they plan to have will surely be a success and a memorable one.

4. f or this reason, a caterer should have a well organizational plan of the event which includes sample menu plan, food preparation, menu presentation, food cost, kitchen and dining equipment, dining lay out, venue and others. Part of the plan should also consider start up costs, licensing and marketing strategies M oreover, proper costing of food, equipment, personnel salary and other overhead expenses should all be within the targeted budget of the client in order to ensure a successful catering business and avoid unwanted liabilities.

5. A caterer should have knowledge in food safety handling and preparation in order to prevent risky outcome like food poisoning and unsanitary practices, which may cause additional expense and loss. W hen well planned, food catering business can be personally and financially rewarding.

6. A fter all, the good word of mouth of well pleased clients will definitely be the number one marketing strategy that will ensure and open new opportunities not only for more satisfied clients but also for a much fulfilled catering business, by itself.

7. T o meet the standards of quality in preparing delicious, hygienic, and wholesome food menu T o make the special occasion well pleasing and memorable for the client and guests

8. T o be known by clients and guests as a reliable and successful food caterer T o maintain standards of quality in food preparation and presentation T o follow sanitary practices and regularly maintain safety food handling and preparation

9. SAMPLE EVENT: Mommy’s Welcome Party DATE:July 30, 2011 TIME:4:00PM- 7:00 PM NO. OF GUESTS:50 PAX

10. Sample Menu Plan Appetizer : Caesar Salad Soup : Potato Soup Vegetable : A Mix of Corn, Carrots and Green Peas Main Course : Chicken Lollipop Roast Beef Fish Fillet Coffee and Biscuits Desserts: Red Beans w/ Coco milk Beverages: Strawberry Drink

11. (No. of Serving: 1 Person ) Total Guests: 50 FOOD ITEMPRICE Caesar SaladP15.00 Potato SoupP15.00 VegetableP15.00 RiceP10.00 Chicken Lollipop (2 pcs)P20.00 Roast Beef (2 chunks)P25.00 Fish Fillet (2 chunks)P18.00 Coffee and BiscuitsP15.00 Red Beans w/ Coco MilkP15.00 Strawberry DrinkP7.00 Total Food CostP155.00/ Person

12. QUANTITYITEM COST 13TABLESP200 1LONG TABLEP20 50CHAIRSP200 15TABLE CLOTH 50SPOONS & FORK 50CHAIR COVER 6FOOD WARMER 60PLATES 60GLASS 10BALLOONSP200 1 BouquetFLOWERS/ DECORSP530 TOTALP1,150

13. * Varies on the number of guests and food menu NOTE:Personnel are usually part timers Salary charges may also depend on the client’s budget Salary Function Manager/ OwnerP2000 Head ChefP500 Assistant CookP400 *WaiterP300 HousekeeperP250 PurchaserP250 Total Labor CostP3,700

14. RENT: Ranging from P2,000- P5,000 (Depends on the number of guests and kind of occasion) For the sample event, rent of venue may be charged P1,500 – P2,000

15. 50 GUESTS MATERIALSPRICE PAPER/ ENVELOPEP10.00 PRINTP5.00 COMPUTER RENT/OTHERS P5.00 COST/ PCP20.00 LABORP100 TOTAL COSTP1,100

16. SUMMARYCOST Total Food CostP7,750 Equipment and DecorP1,150 Labor CostP3,700 VenueP1,500 Invitation CardsP1,100 Transportation/ Cooking Gas/ Electricity, etc. P1400 TOTALP16,600

17. People who often rely on catering services usually belong from high to moderate class of clientele who usually don’t want to trouble themselves in cooking preparations, serving guests, table settings, dining decorations and others. These people who have the budget to hire catering services often wanted a guarantee of a successful occasion and well pleased guests

18. Word of Mouth Flyers and Brochures Business Cards Tarpaulin Advertisements

20. Business Name Registration Visit Department of Trade & Industry (DTI) Provincial Office where the business is located Mayor’s Permit/Resident Certificate & Sanitary Permit From The Local municipality where the business is located Tax Identification Number (TIN) Bureau of Internal Revenue (BIR) National Office, Agham Road, Diliman, Quezon City Trunkline: (632) 981.7000 / 981.8888 Email: contact_us@cctr.bir.gov.ph Website: www.bir.gov.ph