1. Persuasive Elements

2. There are seven. Logical appeal Emotional appeal
Rhetorical questioning
Parallelism
Exclamation
Repetition
Restatement

3. All of these elements are used TO PERSUADE.

4. Logical appeal What is logic?
A proper or reasonable way of thinking about or understanding something.
How does Spock always prove he’s right?

5. Logical appeal 1+1=2 Logical appeal
Using facts, figures, numbers, tangible evidence, charts, graphs, statistics to persuade.
1+1=2

6. Logical appeal
If you’re giving a speech about why there should be stricter laws regarding drunk driving, what are some examples of facts you might use to persuade people to take your side?
“Every day in America, another 27 people die as a result of drunk driving crashes” (NHTSA).
How do facts hold up in arguments?

7. Emotional appeal What are emotions?
A mental state that arises spontaneously rather than through conscious effort and is often accompanied by physiological changes; a feeling.
How does this make you feel?
What is its purpose?

8. Emotional appeal
Using emotion, visuals, stories, or anecdotes that produce sadness, empathy, or sympathy with the intent of changing someone’s opinions or feelings.
Look for stories and situations that pull at your heart strings.

9. Emotional appeal
If you’re giving a speech about why there should be stricter laws regarding drunk driving, what are some examples of emotions you might use to persuade people to take your side?
“In 2011, 226 children were killed in drunk driving crashes. Of those, 122 (54% percent) were riding with the drunk driver” (National Highway Traffic Safety Administration).
How does this statistic make you FEEL?

10. Rhetorical questioning
What is a rhetorical question?
A question that is asked in order to make a point. The question is not posed to elicit a response, but rather to encourage the listener to consider a message or a viewpoint.
What is the purpose of the questions asked in the commercial?

11. Rhetorical questioning
If you’re giving a speech about why there should be stricter laws regarding drunk driving, what are some examples of questions you might ask to persuade people to take your side?
Why are people continuously allowed to have a license if they break the rules so many times?

12. Parallelism What is parallelism?
The deliberate repetition of a word or phrase at the beginning of several successive verses, clauses, or paragraphs.
Examples:
“We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills"
-Winston S. Churchill
“Last night, Japanese forces attacked Hong Kong.
Last night, Japanese forces attacked Guam.
Last night, Japanese forces attacked the Philippine Islands. Last night, the Japanese attacked Wake Island.
And this morning, the Japanese attacked Midway Island.”
- FDR, Pearl Harbor Address
What was the purpose of this speech? What was FDR trying to get America to believe?

13. Parallelism Can you spot it?
“Maybe I understand…”
“Somewhere I read…”

14. Parallelism
If you’re giving a speech about why there should be stricter laws regarding drunk driving, what are some examples of parallelism you might use to persuade people to take your side?
Try this one yourself! Take three minutes with a partner to discuss. We will be sharing out.

15. ! Exclamation What is exclamation?
Using charged words to excite, anger, or rally the audience to action.
Look for exclamation points and loud verbal tones. !

16. Exclamation
If you’re giving a speech about why there should be stricter laws regarding drunk driving, what are some examples of exclamation you might use to persuade people to take your side?
Take a minute to think, then we’ll share out.

17. Repetition What does it mean to repeat something? What is repetition?
Using the exact same words to produce the exact same idea.
What is the effect?
The effect is placing emphasis on key points or ideas one wants the audience to focus on.
What is the purpose? Is it persuasive?

18. Repetition
If you’re giving a speech about why there should be stricter laws regarding drunk driving, what are some examples of repetition you might use to persuade people to take your side?
What might you repeat?

19. Restatement What does it mean to restate something?
What is restatement?
Using different words to produce the same idea.
Look for key points and main ideas to be restated (using different words) but emphasizing the same idea.
Example: “He's passed on! This parrot is no more! He has ceased to be! He's expired and gone to meet his maker! He's a stiff! Bereft of life, he rests in peace! If you hadn't nailed him to the perch he'd be pushing up the daisies! His metabolic processes are now history! He's off the twig! He's kicked the bucket, he's shuffled off his mortal coil, run down the curtain and joined the bleedin' choir invisible! THIS IS AN EX-PARROT!”

20. Restatement
If you’re giving a speech about why there should be stricter laws regarding drunk driving, what are some examples of restatement you might use to persuade people to take your side?
For as long as cars have been around, drinking and driving has been a danger. Countless lives are lost to the senseless act of getting behind the wheel drunk. Many families have been torn apart. Drinking and driving is never safe.

21. Which elements are seen here?

22. Which elements are seen here?

23. Which elements are seen here?