1. The 2012 Latino Vote: Potential and Impact

2. Reapportionment 2008 Presidential Elections GOP Hispanic voters deliver critical win to McCain in Florida. Democratic Latino voters sustain Hillary Clinton’s primary campaign. Record Latino turnout of 9.7 million -- a 28% increase over 2004. Latinos reshape the political map, including those with emerging Latino communities. Photo by the Associated Press

3. Reapportionment Latino Population Growth Nationally-coordinated effort to promote Latino participation, succeeds – population grows 43%, and reaches 50.5 million mark. Latinos prevent net population decline in IL, NJ, and NY. Texas sees largest pop. increase in nation – 4.3 million. Latinos account for 65% of that growth. Almost 1 in 4 youth (under 18) in the United States is Latino.

4. Reapportionment Redistricting Jerry McCrea/The Star-Ledger Two new Latino opportunity seats in Texas. Two new Latino effective seats in California, and several influence seats. Possibility of new opportunity district in Central Florida. Scores of new opportunities at the state legislative and local levels.

5. 2012 Projected Latino Vote Projected Latino Voters Increase from 2008 Projected Latino Share of Vote NATIONAL 12,237,00025.6%8.7% Arizona 359,00023.2%12.0% California 3,911,00032.1%26.3% Colorado 224,00015.0%8.7% Florida 1,650,00034.5%18.3% Illinois 432,60737.8%7.6% New Jersey 391,57916.2%10.4% New Mexico 329,00014.0%35.0% New York 844,97513.7%10.8% Texas 1,987,00017.1%21.3%

6. Growth and Continued Need Latino CVAP, Registration, and Turnout in General Elections

7. Identifying the Barriers to Political Participation

8. – Nature of political system can relegate Latinos to secondary or tertiary priority for campaigns. – Ongoing failure of many candidates and parties to meaningfully engage Latino voters leads to disengagement and disinterest. – Without the invitation to participate and the information needed to do so, the Latino “vote gap” will persist. Poor Political Engagement

9. – Poll workers asking Latino voters for identification beyond legal requirements. – Under-training or confusion on the proper issuance of provisional ballots. – Lack of Spanish-language assistance or sub-par Sec. 203 compliance. Ongoing Issues on Election Day

10. Every FourthYear… Source: Brennan Center for Justice New Systemic Challenges

11. Overcoming the Barriers to Political Participation

12. National & Local Media Campaign PSAs, Ads, Programs National Infrastructur e Info via Hotline, Web, SMS Local Partner Assistance Services, events National and local media mobilizes and connects Latinos to critical information and assistance in their community. Diverse collective of over 400 partner organizations nationwide - alliance of immigrant, grassroots, labor, business, local, and statewide organizations. Mass Mobilization: ya es hora

13. Networks National PSAs Regular segments programs News Segments Quarterly Specials Radio Internet Mobile Events National weekly Civic programs Outreach with Local Partners Voter Registration Forum Local Television Local Events Novela storylines Monthly Vignettes Public Affairs Program Customized PSAs News Segments Interviews with experts Segments on VOD Local program Radio PSAs Interviews Local Radio Vignettes Resource Hub Links to organizations Blogs with experts PSAs Vignettes National & Local Video segments YEH WAP Site Promotes events Weekly SMS Alerts Social Media YEH Facebook YEH Flickr YEH Twiitter YEH YouTube Mass Mobilization: ya es hora

14. Election Protection Coalition (EPC) is the nation’s largest non- partisan voter protection effort, consisting of hundreds of partners. Sister hotlines 888-VE-Y-VOTA and 866-OUR-VOTE provide answers, document issues, provide recourse, and inform in- field attorneys. 888-VE-Y-VOTA is live year- round, fully-bilingual, and locally- staffed when possible. Voter Rights: the EPC

15. Direct Engagement: the NLCET

16. Arturo Vargas Executive Director NALEO Educational Fund 1122 W. Washington Blvd., 3 rd Floor Los Angeles, CA 90015 (213) 747-7606 www.naleo.org (888) VE-Y-VOTA www.yaeshora.info

17. Arturo Vargas Executive Director NALEO Educational Fund www.naleo.org @ArturoNALEO (888) VE-Y-VOTA www.yaeshora.info