1. Competitive Landscape
December 2014

2. The Issues & Players The Issues The Players Informatica/Address Doctor
Harte-Hanks/Trillium/ Global Address
SAP
QAS
Postcode Anywhere
Uniserv
Local country players
Business
Technical

3. Business Loqate is not a subsidiary of a competitor
Every Address Doctor win goes to Informatica
Loqate does not license its software directly to end-users
Loqate only licenses through OEMs and partners
Loqate is responsive in sales and support
Loqate has global coverage – one vendor for everywhere
Address verification – over 240 countries and territories
Geocoding – over 240 countries

4. Technical Landscape Loqate Address Doctor Global Address Experian QAS
Postcode Anywhere
Countries Verify
240
220 87
25+
Countries Geocode 56
60+
Installed/Enterprise ✔
Cloud/SaaS
Transliterate
Unstructured Data
Fact Check 4

5. Address Doctor Founded around 1991 Acquired by Informatica in 2009
Less than 2% of Informatica Revenue
Not the 800 pound gorilla Market position and product line are vulnerable
Many of the leaders in the Gartner Magic Quadrant for Data Quality have already moved or are in the process of moving to Loqate

6. Partner Validation Loqate Partners Oracle IBM Microsoft Pitney Bowes
SAS/Dataflux
Melissa Data
Teradata
ESRI
Software AG
GB Group
Cloudbilt
Dell Boomi
Profisee
IBI
Ataccama
Talend
Nexxio
HelpIT
Address Doctor Partners*
Atlantic Technologies
KAMMACHI Consulting
CloverETL
LumenData
CRMADDON Factory
MICROS-Fidelio
Datenfabrik
Omikron
H+W Consult
Protel
Hetras
Scarus
Insignio
Serenata
ISO Software Systeme
TS&C
*Referenced from the Address Doctor website

7. Address Doctor Parsing/unstructured data
Address Doctor has limited functionality to deal with unstructured and dirty data
Loqate has superior ability to handle data that is not already parsed and formatted
Accuracy
Loqate has street level address verification to 89 more countries than Address Doctor – 172 total for Loqate
Independent tests show much fewer false positives with Loqate
Loqate Address Verification Code (AVC) more detailed allowing for better management of results and finer analytics

8. Coverage Levels (Mapping)
Street or Building coverage for more than 98% of the country A+ 5 4 3
Delivery Point (Sub-building)
Premise or Building
Street, Building or Block coverage for major parts of the country A
Street or Thoroughfare
Locality and Postal Code (where used) B 2
Locality/City

9. Verification Levels Compared51 A+ 5 4 3 13 89
194
106 38 A 75
153 B 2 54
Total 242
248 Total
Loqate is better in at least 105 countries

10. Geocoding Levels Compared56
N/A 4
122 3 71 2 55
Total 56
248 Total
Loqate is better in 197 countries

11. Latest Coverage Comparisons
Loqate country coverage
Address Doctor country coverage

12. 7 9 Transliteration LATIN GREEK HEBREW LATIN GREEK HEBREW RUSSIAN
Point out the ones they don’t have
RUSSIAN
JAPANESE
RUSSIAN
JAPANESE
THAI
CHINESE
KOREAN
ARABIC
CHINESE
KOREAN

13. Performance Loqate faster batch processing of dirty data
Loqate ranges from 10% to 400% faster
Better cloud performance – customer stats:
Single request per connection
No multiple connections
10-way parallel connection
10,000 records in 85 seconds
500,000 per hour in the cloud

14. Customer Stories Russia Ireland Japan China
350,000 records passed through system
Only 8 processed and cleaned
Ireland
Claim to support country
No records cleaned
Japan
Claim to support premise level verification
Premise level reference data doesn’t exist
China
Chinese law forbids access to premise level data outside China

15. Customer Stories Inflated results
Organization name present in address triggers premise level match
Address may not really exist
Caused inaccurate results in
Brazil
Indonesia
Saudi Arabia

16. Heard and McDonald Island
Customer Stories
Non-existent addresses
Claims to have A+ coverage for certain countries
Number of addresses in their DB for those countries is 0
False advertisement in:
Bouvet Island
Heard and McDonald Island
Kosovo

17. Structured Data

18. Parsing & Verification

19. Unstructured Data in Any Language

20. Israel Errors
The name of the city has been changed, yet there is no indication that this is not an accurate match. There are at least 4 cities in Israel that begin with “nir”
Remove, or change input
There are at least 5 cities in Israel that start with “nir”. Why this one? Why present anything at all that is so inexact?

21. Belarus Errors
Remove
No such city!

22. Japan Better results in Japan!
AD cannot parse the premise OR thoroughfare. The postal code is in the house number field.
Loqate couldn’t verify the premise address. But the parsing is correct and the address is properly formatted in both native and Roman characters.
Better results in Japan!

23. Russia
Notice that (wrong) results change depending on which field unstructured data is entered. Same input, totally different results. Also, why are there 20 suggestions for 1 address?
Better results in Russia, and better parsing of unstructured data!

24. Greece Better results in Greece!
Loqate has correct street, house, city and postal code.
AD has it all wrong including the format.
Better results in Greece!

25. Mexico ?
Better results in Mexico!

26. The Others Rarely seen in sales situations Not seen outside the US
Seem to be focused on supporting Harte Hanks customers rather than sales to others
Geocode – only 60 countries
Leader in address verification at data entry time
Loqate Powersearch product competes with QAS
No geocoding covered on QAS website
No transliteration
Check trillium geocode
Check whether QAS geocodes

27. The Others Home-grown solution for Germany
Licenses GB Group system and Loqate for other countries
Sells data quality suite for enterprises
Minor player in the US
Address verification done through Business Objects
Solution based on patchwork of acquisitions and sublicenses – very difficult for customers to use
Only sell to SAP customers
No global coverage

28. The Others The up-and-coming competitor Flash and sizzle
UK based – just entering US – no US-based support
Focus on end-user sales
Separate product for international
Geocoding – no Asia, no Africa, no South America, no Mexico, no Central America

29. Postcode Anywhere Why should we trust them with address data?!
Error 1: Suite should be on line 1
Error 2: Suite should be Ste.
Error 3: No comma after Cambridge
Error 4: City, state and zip should be on the same line
Error 5: Postal requirement is USA

30. Why Loqate Wins Better results across many countries
Superior parsing for unstructured data
Wider and deeper geographic content to meet needs of global customers
More flexible deployment options – On-premise or cloud
Ease of integration – single API for all countries and functions
Deeper control of results leading to better management and analytics
Better responsiveness in sales and support

31. Geocoding

32. ESRI - Coverage Levels (Mapping)
Description
Level
Level
Description
Address searches are likely to result in accurate matches to PointAddress and StreetAddress levels 1 4
Premise or Building
Address Searches sometimes match to StreetName and Admin levels. 2 3
Street or Thoroughfare
Address Searches often match to StreetName and Admin levels 3 2
Locality/City
No coverage available beyond Admin levels 4 1
Administrative Area

33. ESRI - Geocoding Levels Compared
# countries
Level
Level
# countries 43 1 4
122 88
193 45 2 3 71 21 3 2 55
109 Total
Total 248
Loqate is better in at least 139 countries

34. Google Comparison
Geocoder can only be used to display addresses on a Google Maps API.
All other applications are illegal.
No offline / on-premise mode
Geared towards end-users, not enterprise cleansing and geocoding
No accuracy measures

36. Competitive Hurdles
Prospect only does business in one or two countries
Competitive solutions that come from the direct mail space for single country address verification
CASS (US) and SERP (Canada) Certification for direct mail
Address Powersearch technology lacking the install base of established competitors
Loqate lacks case study material because we only license through partners

37. Why Loqate? Unsurpassed Global Coverage Robust Parsing and Validation
Breadth and depth - Reference data for 240+ countries
Multiple address and geocode data sources for many countries
Timeliness of data acquisition and refresh
Robust Parsing and Validation
Corrects misplaced data in wrong fields
Unhindered by extraneous non address and junk data
Ease of Integration/Time To Market
Quick and easy installation
Platform independent or cloud-based processing
Single interface for all countries 37

38. COMP061614