1. How do we comprehensively create social change to improve the lives of people affected by mental health issues in [insert county]? How do we collectively create and provide resources to support individuals in their communities? How do we invest in programs that reduce economic costs? How do we tackle negative perceptions and discrimination to increase help-seeking behavior? [Insert county logo here]

2. a better community of mental health in [insert county] When people feel accepted, rather than isolated, we can create a better community of mental health in [insert county] In California, it’s estimated that one person dies by suicide every two hours. (American Foundation for Suicide Prevention) Over 50 % of students with a mental health condition age 14 and older who are served by special education drop out. (NAMI, Mental Illness Facts and Figures) Serious mental illness costs America 193 billion in lost earnings per year. (NAMI, Mental Illness Facts and Figures) What we know: [Insert county logo here]

3. How to Reduce Stigma and Discrimination Individual Change Social Change Institutional Change [Insert county logo here]

4. RAND Research: Key Findings on Stigma in CA -Approximately 1 in 3 harbor feelings of shame, inferiority, and disappointment in themselves because of their mental health problem. -1 in 5 indicate that they might delay treatment out of fear of letting others know about their mental health problem. -Nearly 9 out of 10 survey respondents report experiencing mental health related discrimination in the past 12 months within realm of intimate social relationships. Findings Include: RAND researchers found that the CA population with moderate mental health challenges perceive high levels of stigma and discrimination. [Insert county logo here]

5. Consequences of societal injustice:  homelessness  hospitalization  incarceration  school absence  societal economic costs [Insert county logo here]

6. Get to the root cause, in we know how to do it Self Stigma 1 in 5 people experience a mental health challenge each year Empowerment Self-Esteem Well-Being Treatment- Engagement [Insert county logo here]

7. Short Term and Long Term Outcomes SHORT TERM OUTCOMES What are immediate targets of change? Knowledge Attitudes Normative behavior Mental & emotional well- being Help-seeking Early identification and intervention Peer-based support/education LONG TERM OUTCOMES What negative outcomes are reduced? Suicide Discrimination Social Isolation Student failure/ Disengagement Improved functioning Reduced trauma impact [Insert county logo here]

8. We are building innovative programs that improve and save lives in

9. A RAND Survey found 35% of Californians with moderate mental health challenges have been reached by CalMHSA activities 90% of this population could be reached by continuing current strategies Return on Investment analysis finds SDR programs return more in savings than cost, because people seek help before a costly crisis “PEI initiatives already showing positive outcomes in stigma and discrimination reduction (SDR)” As members of CalMHSA, RAND Researchers found the following: [Insert county logo here]

11. *Insert images of county programs and/or descriptions and intended outcomes (like previous slide) [Insert county logo here] [insert county] programs

12. Programs in [insert county] showing positive outcomes in Stigma Discrimination Reduction & Prevention/Early Intervention What we have accomplished so far: [Insert county logo here] [insert specific outcome from a PEI program + change photo below] INSERT IMAGE

13. CA’s Public Health Approach Targets Stigma, Improves Mental Health, Reduce CostsStatewide policies, practice standardsCommunities Over 50,000 educated through hearing personal stories 95% of counties in Know the Signs 44,000 students attended Walk in Our Shoes Play 250,000 trained in PEI strategies Individual

14. Each Mind Matters California’s Mental Health Movement A platform to collectively support a growing movement #stigma #limegreen #millionslikeme #mentalhealth

15. Insert county-specific and/or relevant video, PSA, digital story (*change title accordingly)

16. Name of Presenter(s) Title Organization Contact Information Find out more: http://www.eachmindmatters.org/ http://calmhsa.org/ [Insert your county website] Thank you