1. 1 Advocacy training course

2. 2 Course objectives: By the end of the course, students will have had the opportunity to strengthen and improve their skills and knowledge in advocating for effective policies and programmes to reduce the harm done by alcohol

3. 3 DRAFT PROGRAMME ADVOCACY COURSE DAY 1 SESSION 1 Introductions Introduction of participants Introduction of course Quiz 1 SESSION 2 What is advocacy? Advocacy’s strengths Advocacy’s orientation and values People centred advocacy Sound bite1

4. 4 DRAFT PROGRAMME ADVOCACY COURSE DAY 1 SESSION 3 Policy analysis – what is the problem Quiz 2 Defining the problem Obtaining information to assess the problem SESSION 4 Policy analysis – what is the solution? Opportunities and strengths analysis Vision of change Alternatives for solving problem Sound bite 2

5. 5 DRAFT PROGRAMME ADVOCACY COURSE DAY 2 SESSION 5 Developing the strategy Quiz 3 Choosing objectives for the strategy SESSION 6 Analyzing our skills Organizational capacity Individual capacity Sound bite 3

6. 6 DRAFT PROGRAMME ADVOCACY COURSE DAY 2 SESSION 7 Coalition building Quiz 4 What do coalitions bring? What are the problems of coalitions? Structures of the coalition SESSION 8 Managing coalition problems Importance of open communication Listening skills Managing tensions Working with difficult members Sound bite 4

7. 7 DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION 9 Creating the message Quiz 5 Creating the message SESSION 10 Working with the media (1) Website development Working with the media Writing a press release Developing websites Sound bite 5

8. 8 DRAFT PROGRAMME ADVOCACY COURSE DAY 3 SESSION 11 The alcohol industry and alcohol policy (1) Working with the media (2) Quiz 6 Critique of the alcohol industry Broadcast interview Sound bite 6 SESSION 12 The alcohol industry and alcohol policy (2) Working with the media (3) Quiz 7 Critique of alcohol advertisements Lobbying meeting with member of European Parliament Sound bite 7

9. 9 DRAFT PROGRAMME ADVOCACY COURSE DAY 4 SESSION 13 Overview Quiz 8 Review plan How to begin Sound bite 8 SESSION 14 Preventing burnout Course evaluation Preventing burnout Evaluation of course

10. 10 Quizzes Based on Alcohol in Europe report They are fun! They are NOT a test!

11. 11 Sound bites A good message is: Simple To the point Easy to remember Repeated frequently “If you smoke like a man, you die like a man”

12. 12 DRAFT PROGRAMME ADVOCACY COURSE DAY 1 SESSION 1 Introductions Introduction of participants Introduction of course Quiz 1 SESSION 2 What is advocacy? Advocacy’s strengths Advocacy’s orientation and values People centred advocacy Sound bite1

13. 13 The World Health Organization describes heavy drinking as: a.More than 40g a day for both men and women b.More than 20g a day for both men and women c.More than 60g day for men and 30g a day for women d.More than 20g a day for women and more than 40g a day for men e.More than 60g on any one drinking occasion

14. 14 A Daly is a.A standardized measure of mortality b.A descriptive measure of disability c.A measure of gap between current health status and ideal health status d.A simple measure of ill-health and premature death e.A measure of ill-health and premature death weighted for the severity of ill-health

15. 15 The European Commission defines an alcoholic beverage as a.Any drink that contains >1.2% alcohol by volume b.All drinks other than beer that contain >1.2% alcohol by volume c.Beer that contains >0.5% alcohol by volume d.All drinks that contain >2% alcohol by volume e.All drinks other than wine that contain >0.5% alcohol by volume

16. 16 Write in a sentence what is public health

17. 17 Write in a sentence what is alcohol policy

18. 18 The World Health Organization describes heavy drinking as: a.More than 40g a day for both men and women b.More than 20g a day for both men and women c.More than 60g day for men and 30g a day for women d.More than 20g a day for women and more than 40g a day for men e.More than 60g on any one drinking occasion

19. 19 A Daly is a.A standardized measure of mortality b.A descriptive measure of disability c.A measure of gap between current health status and ideal health status d.A simple measure of ill-health and premature death e.A measure of ill-health and premature death weighted for the severity of ill-health

20. 20 The European Commission defines an alcoholic beverage as a.Any drink that contains >1.2% alcohol by volume b.All drinks other than beer that contain >1.2% alcohol by volume c.Beer that contains >0.5% alcohol by volume d.All drinks that contain >2% alcohol by volume e.All drinks other than wine that contain >0.5% alcohol by volume

21. 21  The science and art of preventing disease, prolonging life and promoting health through the organized efforts of society (Acheson 1988)  The process of mobilizing local, state, national and international resources to ensure the conditions in which people can be healthy (Oxford Textbook of Public Health 2002)

22. 22  The central purpose of alcohol policies is to serve the interests of public health and social well-being through their impact on health and social determinants, such as drinking patterns, the drinking environment, and the health services available to treat problem drinkers (Babor et al 2003)