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©WestGroup Research 2007 WestGroup Research Report Perceptions of Parks and Recreation in Arizona July 2011 Click Here to Begin 2702 North 44 th St., Ste.

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Presentation on theme: "©WestGroup Research 2007 WestGroup Research Report Perceptions of Parks and Recreation in Arizona July 2011 Click Here to Begin 2702 North 44 th St., Ste."— Presentation transcript:

1 ©WestGroup Research 2007 WestGroup Research Report Perceptions of Parks and Recreation in Arizona July 2011 Click Here to Begin 2702 North 44 th St., Ste. 100-A Phoenix, Arizona 85008

2 ©WestGroup Research 2011 How to Use This Report 1. This report is prepared in a PowerPoint Slideshow format; in most cases, it is not necessary to have PowerPoint software installed on your PC to view the file. 2. To navigate through the report: 3. To exit, click ‘Home’, then ‘Exit’. 4. To Print the report, exit the file, then print from Windows Explorer (highlight the file name, right click, select “Print”. Previous Return to the previous slide Next Proceed to the next slide Home Go to the Table of Contents

3 Background/Methodology WestGroup Research added a series of questions to its state-wide monthly omnibus study on behalf of Valley Forward. The main purpose of the research was to measure Arizonan’s attitudes on parks and recreation, including frequency of visitation, importance of open space, and opinions on funding. Data for the study were gathered using the WestTrack Market Monitor, an ongoing monthly telephone survey of 429 household heads done through a random digit- dialing sample of the Phoenix metropolitan, Tucson and Outlying areas. These results represent calls conducted in July of 2011. At 95 percent confidence, the statistical error limits for the study are plus or minus 4.8%.

4 Summary of Findings

5 Frequency of Visiting Parks or Public Recreations Areas in Arizona ‘”On average, how often do you visit a park or public recreation area in Arizona?” N= 429 23% visit parks or recreation areas at least once a week 18% visit monthly 22% visit quarterly 23% visit once or twice a year 13% NEVER visit parks or public recreation areas in Arizona 23% visit parks or recreation areas at least once a week 18% visit monthly 22% visit quarterly 23% visit once or twice a year 13% NEVER visit parks or public recreation areas in Arizona Arizonans over age 50 visit parks significantly less than those under the age of 50 19% vs. 3% = never 29% vs. 9% = once a year Arizonans over age 50 visit parks significantly less than those under the age of 50 19% vs. 3% = never 29% vs. 9% = once a year

6 Belief that Parks and Open Space are Essential to Arizona Tourism ‘”Do you believe that parks and open space are essential or NOT essential to Arizona’s tourism economy?” N= 429 Nearly all Arizonans (93%) categorize parks and open space as ‘essential’ to Arizona’s tourism economy.

7 Importance of Parks and Open Spaces “On a scale of 1 to 10 (with 10 being most important), how important would you say parks and open spaces are to you personally/are to the overall economy?” N= 429 Arizonans over 50 rate parks and open spaces as personally important to them significantly less than those under 50 (8% vs. 16%) Three in four Arizonans (74%) rate parks and open spaces as important to them personally (rate 7 to 10). Nearly half (46%) rate them as very important (9 or 10). Similarly, 71% feel parks and open spaces are important to the overall economy (rate 7 to 10); with 38% indicating they feel it is very important (9 or 10). Three in four Arizonans (74%) rate parks and open spaces as important to them personally (rate 7 to 10). Nearly half (46%) rate them as very important (9 or 10). Similarly, 71% feel parks and open spaces are important to the overall economy (rate 7 to 10); with 38% indicating they feel it is very important (9 or 10).

8 Evaluation of Budget Priority for Preserving and Maintaining Parks & Open Spaces ‘”State and local governments set the priorities for budgets. Would you say the priority they set for preserving and maintaining parks and open space is…?” N= 429 Fewer than one in ten (9%) residents think state and local governments set the budget priority for preserving and maintaining parks and open space “too high”. While 44% feel the priority is set appropriately (“about right”), 40% hold the view that the budget priority is “too low”. Fewer than one in ten (9%) residents think state and local governments set the budget priority for preserving and maintaining parks and open space “too high”. While 44% feel the priority is set appropriately (“about right”), 40% hold the view that the budget priority is “too low”.

9 Support for Law Protecting Park Funds Earned from Visitor Fees ‘”Would you favor or oppose a law that would prevent state and local government from taking funds that parks have earned from visitors’ fees?” N= 429 Arizonans are split in their opinion regarding the protection of visitors’ fees from being taken by government 53% oppose, 41% favor and 6% are undecided.

10 Knowledge of Funding for State and Local Parks Relatively few residents (18%) express strong knowledge of how state and local parks are funded (7 to 10 rating). Most rate their knowledge as very low (45% - 1 to 4) or in the middle range (35% - 5 or 6). Relatively few residents (18%) express strong knowledge of how state and local parks are funded (7 to 10 rating). Most rate their knowledge as very low (45% - 1 to 4) or in the middle range (35% - 5 or 6). “On a scale of 1 to 10 (with 10 being most knowledgeable), how knowledgeable are you about how the state and local parks are funded? N= 429

11 Support for Funding Opportunities “”Over the years, legislators have discussed various ways of funding parks, trails, open space and other outdoor recreation opportunities in Arizona. Which of the following funding opportunities would you support for the future? N= 429 A slight majority of residents support the idea of a tax on alcoholic beverages (58%) or a fee on Arizona license plate purchases and waived park entrance fees for Arizona residents (52%). An increase in the state sales tax garners the least support (14%). A slight majority of residents support the idea of a tax on alcoholic beverages (58%) or a fee on Arizona license plate purchases and waived park entrance fees for Arizona residents (52%). An increase in the state sales tax garners the least support (14%).

12 “Other” Funding Options Supported Arizonans mentioning “other” for potential funding opportunities not proposed in the last question were asked to specify their response. Fees for out of state visitors/snowbirds was most frequently mentioned (14%). “”Over the years, legislators have discussed various ways of funding parks, trails, open space and other outdoor recreation opportunities in Arizona. Which of the following funding opportunities would you support for the future? Those mentioning other = 97

13 Demographic Breakdown N= 429

14 Appendix: Study Questionnaire (Click here to enter this section)

15 Questionnaire Page 1


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