1. CASA Fairfax Ashwin Eapen Divya Venkatesh Neha Dudeja Pallavi Thakare Sargam Aggarwal GREEN TEAM

2. Agenda Researching the Client Understanding the User Focus Groups and Contextual Inquiry Card Sorting Wireframe Blueprint Screenshots of “Before” and “After” Demo of new-website

3. Researching the Client Browsed the CASA FairFax’s website to study the organization and page structure Observations o CASA’s mission statement o Dead-links o Badly structured header o Placement of Search bar o No Breadcrumbs o Not visually appealing o Improper linking of logos o Labeling of side bar menus Environment Scanning o Researched other CASA websites o NGO Websites, america.cry.org, www.unicef.orgamerica.cry.orgwww.unicef.org

4. Understanding the User o Step 1: Focus Group o Step 2: Contextual Inquiry o Step 3: Card Sorting

5. Focus Group and Contextual Inquiry Navigation Information Content Appearance

6. Card Sorting o We used the "Card Sorting" technique in order to generate a category tree which would help us to understand the basic web site navigation. o We used WebSort a simple web based interface - www.websort.net - which enables remote card sorting online. o Following was the resulting category tree: (Next Slide)

8. Wireframe- Home Page

10. Blue Print

12. Screen Shots

19. Thank You!

20. Questions??