2. Jim Nardulli SVP, Americas & Global Telematics NNG, Kft.

3. History of LBS Look at what we can do Consumers will pay! WooHoo! Tech Consumers don't pay Grim Reaper Arrives Post Funding Exuberance Real Business Model! Merchants Pay Commercial $1 BILLION down the drain 11 Years

4. Being connected frees us. Walled gardens fence us in and fail. The entity in the value chain that stands to profit will end up being the one that pays the bill. Challenge Statements

5. Point 1 Beware of the the many Kings Operations Opex Profit Performance RISK Insurance Safety Analytics Compliance Regulations Driver Behavior Commercial Telematics, ecosystem is logical because the NEED is clear

6. Safety RSA ACN AVL RISK Insurance Safety Analytics Compl iance Regulations Driver Behavior Digital Life And… Connected Car So many Kings - and it’s raining confusion and competing interests

7. Point 2 The Mistake of Purpose The Car is NOT a Computing Device. Mirroring a SmartPhone App on the in-dash screen is a truly awful idea

8. Point 3 The Complexity Problem “The Connection to the Cloud in a Car is not a Product, it’s an Enabler” Too many competing ways, means and motives creates complexity Consumers Have Lost their Tolerance for Complexity

9. Point 4 It’s Not a technical Problem. Technology doesn't win Finding the right mix of convenience, ease, safety and business model wins the prize

10. Point 5 Features and Functions evolve faster than Cars Consumer Expectations derive from CE Industry

11. A New Paradigm for Automotive Forthcoming Experiences Present Former Experiences Knowledge Opinion Security Wishes Expectations Smartphones and App Store Driving Expectations

12. Point 6 Ux is not just GUI or HMI Managing the Experience Managing the Technology Managing the Business Managing the Expectations

13. Challenge Statement The best products are the ones we lose control of, that take on new lives fueled by developers we will never meet.

14. Final Point Consumer Reach Platforms