1. Why Does Big-Touch Feel Different than My iPhone/iPad? Closing the performance gap in Interactive Digital Signage Ian Kimball Market Development Manager 3M Touch Systems

2. Why Does Big-Touch Feel Different than My iPhone/iPad? Smart Phone and Tablet Users Are Driving Touch Trends  Smart phone and tablet use is growing significantly year over year 2008: 150 million users 2011: 700+ million users 2015: 1.5 billion users  Users expect any display they encounter to have a “touch first” interface Common gesture set (pinch and expand, rotate) Multi-finger interactivity  Multi-generational users expect the same intuitive interface for all their interactive personal, desktop and public displays  Applications in key markets are driving need for large-format multi-touch displays Large-format is typically greater than 30 inches Digital signage, point of information, product selectors and assisted selling applications in hospitality and retail markets  Are current big-touch technologies up to the task?

3. Why Does Big-Touch Feel Different than My iPhone/iPad? User Expectations for Big-Touch Technologies  Smart phone-like experience  Responsive touch performance Fast touch for interactive applications  Engineered touch surface Durable, glass front surface With smooth, “anti-stiction” draw and gesturing  Smart phone-like industrial design “Touch first” design must have familiar appearance Flat front surface or “virtual bezel” is indication of “touch first” interactivity  Multi-user interface Multiple users getting simultaneous individualized interactivity Collaborative interactions

4. Why Does Big-Touch Feel Different than My iPhone/iPad? Considerations for Selecting Big-touch Technology  What is the display orientation? Portrait format (signage): 1-2 users Landscape format (signage): 2-3 users Horizontal format (table): 3+ users  Who will use the interactive displays” Single users Multiple “discrete” users Multiple “collaborative” users  “Future Proof” Your Purchase What’s the longevity of the installation? Buy technology for tomorrow’s applications  Product Construction Engineered glass solution Horizontal configuration needs strengthened glass  How many touch points are necessary? Single users, one finger Single users, two hands Five users, two fingers Unlimited user capability Palm and arm rejection

5. Why Does Big-Touch Feel Different than My iPhone/iPad? 3M Multi-touch Product Offerings 3M Multi-touch Desktop Displays (18.5” to 27”) Compatible in desktop or VESA mount on an arm or device Sleek all-glass surface design Compatible with Win 8, Android and Mac OS 3M Multi-touch Chassis Displays (21.5” to 46”) Designed for multiuser collaborative Applications with up to 60 touch points Sleek all-glass surface design Ultra Wide viewing angles with thermal management included ideal for in-kiosk or tabletop applications C3266PW 32” Multi-touch Display M2467PW 24” Multi-touch Display C4667PW 46” Multi-touch Display C2167PW 21” Multi-touch Display

6. Why Does Big-Touch Feel Different than My iPhone/iPad? Winning Applications Assisted Selling Intuitive technology gives sales representatives an engaging sales tool to collaboratively sell to consumers through assisted selling Enables sales representatives and consumers to easily navigate a complicated sales process Designed to increase customer satisfaction through highly interactive, engaging and personalized sales processes

7. Why Does Big-Touch Feel Different than My iPhone/iPad? Winning Applications Trade Shows and Exhibits Visitors are captivated by exciting interactive technology allowing them to easily explore content at their own pace Enables museums and corporate exhibitors use the Intuitive technology to enhance the visitor experience while increasing knowledge Interactive digital content can be easily updated allowing exhibitors to use equipment for multiple exhibits

8. Why Does Big-Touch Feel Different than My iPhone/iPad? Why my iPhone/iPad can feel like Big-touch  Choosing the right technology is your most important decision Projected Capacitive Technology (PCT) provides Big-touch with the smart phone / tablet user experience –Same touch technology –Same speed and responsiveness –Same industrial design capabilities –Same user experience To get the “Big-touch Feel”, stop by the 3M Booth at Vartech.

9. Why Does Big-Touch Feel Different than My iPhone/iPad? Current State of Big-Touch Technologies  Infrared (IR) Beam IR grid created by light emitting arrays on two sides and receptors on facing sides. Any object (finger, stylus) breaking grid creates touch event Scalable over 100 inches Challenges: –Pre-touch (touch events above the glass) –Operation affected in high ambient light environments –Bezel required  Infrared Optical (2-camera systems) IR cameras in two corners track finger or stylus movement on screen Scalable over 100 inches Challenges: –Pre-touch (touch events above the glass) –Two touch with some ghosting effects –Bezel required –Specific portrait and landscape configuration requirements –Can’t be used in horizontal/table configuration Infrared Beam Infrared Optical

10. Why Does Big-Touch Feel Different than My iPhone/iPad? Technologies with that Big-Touch Feel  Infrared Optical (4- or 6-camera systems) IR cameras around the perimeter to track finger or stylus movement on screen Scalable over 100 inches Challenges: –Bezel required –False touches ›Pre-touch (touch events above the glass) ›Inadvertent touch (jewelry) ›High ambient light –Operation affected in high ambient light environments –Specific portrait and landscape configuration requirements –Can’t be used in horizontal/table configuration

11. Why Does Big-Touch Feel Different than My iPhone/iPad? Technologies with that Big-Touch Feel  Projected Capacitive Same core technology as used in most smart phones and tablets Can be scaled for Big-touch (32 to 82 inches) Fast response Dual-touch (two touches) Multi-touch (3 to 40 touches) Robust glass surface Industrially-designed flat front surface Vertical or horizontal configurations Rows and columns grid enable multi-touch as multiple fingers simultaneously create electrical grid intersections