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Connecting the Dots: A Communications Model of the North Texas IWT

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1 Connecting the Dots: A Communications Model of the North Texas IWT
Dennis Cavanaugh – Melissa Huffman – Jennifer Dunn – Mark Fox National Weather Service Rio Vista, TX Image: Kevin Rose

2 15 May 2013 Tornado Outbreak Overview
19 tornadoes One EF-4 tornado (Granbury) One EF-3 tornado (Cleburne) 6 fatalities, over 50 injuries Over $100 million in property damage Dallas/Fort Worth Metroplex Granbury Cleburne Tornado Paths

3 Integrated Warning Teams
Local emergency management/government officials National Weather Service Media representatives Public Virtual Operations Support Teams (VOST) Can also include agencies that support FEMA’s Emergency Support Functions, amateur radio

4 Integrated Warning Teams
Get persons in a threat area to take protective action Protective action decision making requires a need for repetitive messaging as individuals will seek to confirm threats from multiple sources (Mileti and Sorensen, 2000) Build community resiliency

5 Data To evaluate IWT messaging during the event, 1229 instances of communication were collected from the following sources: Emergency Operation Center (EOC) Timelines & Logs Media Coverage (Transcribed Minute-by-Minute) NWS Staff Interviews Amateur Radio Communication Logs NWS Chat Logs Interviews with Local Emergency Management Internal NWS Communication Logs Twitter & Facebook Interactions

6 IWT Interactions NWS Media EM Public VOST 4 113 133 115 114 40 16 19
Communications documented between 7-10 PM Columns represent receivers, rows represent communicators NWS Media EM Public VOST 4 113 133 115 114 40 16 19 461 15 49 32 28 66 76 36 30 26 21 46

7 Digraph for communication of an NWS warning
Rumor Tracking Emergency Management VOST Public Media NWS Identified pieces of information (rumors) to track Created adjacency matrix to document directed communications from data Successful communication defined as documented instance of interaction occurring within 15 minutes of introduction into the IWT Digraph used to visualize adjacency matrix Digraph for communication of an NWS warning

8 Rumor Modeling – By Example
An rumor network: Ann Ehaz Dana Carla Bert Senders Recipients Ann Carla, Ehaz Bert Carla, Dana Carla Ehaz Dana Ann, Carla Digraph for communication of an NWS warning

9 Rumor Modeling – By Example
An rumor network: Senders Recipients Ann Carla, Ehaz Bert Carla, Dana Carla Ehaz Dana Ann, Carla Ann Bert Carla Dana Ehaz 1 Digraph for communication of an NWS warning

10 Rumor Modeling – By Example
An rumor network: Ann Ehaz Dana Carla Bert Ann Bert Carla Dana Ehaz 1 Digraph

11 Corresponding adjacency matrix
Rumor Modeling: NWS Warning Communication Emergency Management VOST Public Media NWS NWS Media EM Public VOST 1 Corresponding adjacency matrix Digraph

12 Rumor Modeling: NWS Warning Communication
Why is NWS to public communication assigned a 0 in the model? 15 May 2013 Public Response Survey, NWS Fort Worth 29 Respondents CASA Public Response Survey, Dr. Joseph Trainor 169 Respondents

13 Rumor Modeling: NWS Warning Communication
Emergency Management NWS Media EM Public VOST 1 NWS VOST Media Public Corresponding adjacency matrix Digraph

14 Results: Granbury Tornado
Confirmation of the Tornado Report of Significant Damage Emergency Management Emergency Management NWS VOST NWS VOST Media Public Media Public

15 Results: Granbury Tornado
With several IWT members not receiving the message, the availability of the message for public consumption was limited. Given enough time for message transmission, are there any communication gaps within the IWT? Confirmation of the Tornado Report of Significant Damage A5 NWS Media EM Public VOST 2 3 A5 NWS Media EM Public VOST 2 3 A5 NWS Media EM Public VOST 90 69 91 44 121 61 31 22 30 16 60 Confirmation of the tornado is result of IWT members viewing public as endpoint as opposed to part of larger communication network; Zeroes show members of the IWT who did not receive the message; this limited the availability of the message for public consumption after 75 minutes

16 Results: Granbury Tornado
With a message being communicated back to the IWT, the public has significantly more opportunities to receive the message. Confirmation of the Tornado Report of Significant Damage A5 NWS Media EM Public VOST 2 3 A5 NWS Media EM Public VOST 90 69 91 44 121 61 31 22 30 16 60 Higher likelihood of public receiving message for report of significant damage because message communicated back into the IWT allowing for better message amplification; significant damage benefitted from better IWT communication, which allowed the message to snowball in frequency making it more available to the public

17 Communicating with your IWT/Partners
Phone call/texts Usually only reaches one partner at a time (takes a long time to contact the entire IWT) Has the benefit of conveying tone of voice briefings Can reach multiple partners at once (saves time) Information can become old and irrelevant very quickly Difficult to convey any sort of tone/urgency NWSChat Can reach multiple partners all at once Information has the opportunity to be ALWAYS CURRENT, if you’re making the effort to provide information here. Difficult to convey tone still, but can be bridged by interacting with the IWT real-time via Q&A. Message amplification through the IWT provides more opportunities to confirm a threat

18 Questions? Dennis Cavanaugh Melissa Huffman Jennifer Dunn Mark Fox


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