1. 2012 and 2013 Digital Ad Spend

2. OUR METHODOLOGY AGENCY LOG -20 Digital Agencies -Submit numbers anonymously

3. 20 Digital Agencies Adapter DigitalMRM OgilvyOne Worldwide Click2biz FlexmediaNewmediaplusCJ WORXAdways labs Isobar Omnicom Media Group Jwt ConnectThaiconnexion MCFIVAStarcom MediavestWinter EgencyiProspect Thailand mInteractionZenith OptimediaEwit Digital360 Innovative

4. 56 INDUSTRIES AGRICULTURAL PRODUCTS CLASSIFIEDDIETARY PRODUCTS GOVERNMENT & COMMUNITY ANNOUNCEME NT LEISURENON ALCOHOLIC BEVERAGES PHARMACEUTIC ALS SUNDRIES ALCOHOLIC BEVERAGES CLOTHING & UNDERWEARS EDUCATIONAL INSTITUTIONS HAIR PREPARATIONS MEDIA & MARKETING OFFICE/BUSINES S EQUIPMENT PHOTOGRAPHIC PRODUCTS TOILETRIES AUDIO/VISUAL ELECTRICAL PRODUCTS COMMUNICATI ONS ELECTRICAL PRODUCTS(NON AUDIO/VISUAL) HOUSE ADS.MOTOR VEHICLE ACCESSORIES OIL & LUBRICANTS REAL ESTATETRANSPORTATI ON BAKERY&CHOC OLATE/WAFERS /BISCUITS COMPUTERSFINANCEHOUSEHOLD CLEANERS MOTOR VEHICLE DEALERS & RENTALS ORAL PRODUCTS RETAIL SHOPS/STORES TRAVEL & TOURS BANKSCOSMETICSFOOD OUTLETS & RESTAURANTS HOUSEHOLD EQUIPMENT&F URNISHINGS MOTOR VEHICLES PERSONAL ACCESSORIES SEASONING PRODUCTS TYRES BUILDING MATERIAL & MACHINERY CREDIT/DEBIT CARDS FOODSTUFFSHOUSEHOLD INSECTICIDES & PESTICIDES MOTORCYCLES & BICYCLES PET FOODS & PET PRODUCTS SKIN-CARE PREPARATIONS VITAMINS & SUPPLEMENTAR Y FOODS CD/DVD (MUSICAL & FILM PRODUCTS) DAIRY PRODUCTS & DAIRY SUBSTITUTE PROD. FOOTWEARSINSURANCEMULTI SECTIONS ADVERTISING PETROLSNACK FOODSWEBSITES

5. 6 DISCIPLINES DISPLAY Banner ad / Banner in game / FB ad SEARCH SEO / SEM / mobile search SOCIAL Page management / Blogger / Seeding / Influencer CREATIVE Web / Production for social and digital OOH / FB App MOBILE Mobile ad / Mobile app / SMS OTHERS Including sponsorships

6. GROWING RAPIDLY 34.12% growth 38.84% growth

7. TINY COMPARED TO TOTAL ADEX 1.92% 2.34 % 20112012

8. 2012 SPENDING BY INDUSTRY ELECTRICAL PRODUCTS (NON AUDIO/VISUAL) NON ALCOHOLIC BEVERAGES AUDIO/VISUAL ELECTRICAL PRODUCTS HAIR PREPARATIONS FOOD OUTLETS & RESTAURANTS MOTOR VEHICLES 198 Million THB ORAL PRODUCTS Others ALCOHOLIC BEVERAGES COMMUNICATIONS 415 Million THB 2012

9. Top 15 Digital AD Spending By Industry YEAR 2012 (Million THB) CategoryDigital AD Y2012 (Million THB) Digital VS Total % COMMUNICATIONS4156.85% SKIN-CARE PREPARATIONS2002.76% MOTOR VEHICLES1982.45% REAL ESTATE1575.41% NON ALCOHOLIC BEVERAGES1571.91% BANKS1544.33% ALCOHOLIC BEVERAGES14512.21% COSMETICS13911.66% TOILETRIES1022.96% HAIR PREPARATIONS962.58% AUDIO/VISUAL ELECTRICAL PRODUCTS9318.72% ELECTRICAL PRODUCTS(NON AUDIO/VISUAL)876.03% ORAL PRODUCTS844.44% FOOD OUTLETS & RESTAURANTS562.49% PETROL563.82%

10. Top 15 Total AD Spending By Industry YEAR 2012 (Million THB) CategoryTotal AD Y2012 (Million THB) Digital VS Total % NON ALCOHOLIC BEVERAGES8,2231.91% MOTOR VEHICLES8,1142.45% SKIN-CARE PREPARATIONS7,2712.76% GOVERNMENT & COMMUNITY ANNOUNCEMENT7,0270.05% COMMUNICATIONS6,0696.85% LEISURE4,7250.16% RETAIL SHOPS/STORES4,3010.84% DAIRY PRODUCTS & DAIRY SUBSTITUTE PROD.4,2160.76% HAIR PREPARATIONS3,7422.58% BANKS3,5694.33% TOILETRIES3,4802.96% CLASSIFIED3,4510.00% FOODSTUFFS3,3900.80% VITAMINS & SUPPLEMENTARY FOODS3,2371.28% HOUSEHOLD CLEANERS2.561.77

11. 2013 SPENDING BY INDUSTRY ELECTRICAL PRODUCTS (NON AUDIO/VISUAL) NON ALCOHOLIC BEVERAGES AUDIO/VISUAL ELECTRICAL PRODUCTS HAIR PREPARATIONS FOOD OUTLETS & RESTAURANTS MOTOR VEHICLES ORAL PRODUCTS Others ALCOHOLIC BEVERAGES COMMUNICATIONS 2013

12. 2013 Trends by Industry Growth By Volume MOTOR VEHICLES (78 million THB) SKIN-CARE PREPARATIONS (64 million THB) NON ALCOHOLIC BEVERAGES (54 million THB) Growth By % FOODSTUFFS (86%) PHARMACEUTICALS (74%) COMPUTERS (71%)

13. 2011 – 2013 % SPENDING BY DISCIPLINE

14. 2011 – 2013 SPENDING BY DISCIPLINE Discipline%2011%2012%2013 Display55.61%48.07%45.87% Search11.28%14.71%16.22% Social Media6.58%10.33%12.86% Creative Production24.25%25.47%23.45% Mobile Marketing0.92%0.76%1.29% All others / Sponsorship1.35%0.66%0.30%

15. Search Social 2012-2013 RISING STARS