1. Helping our nation to be GREATER in all areas of life :: Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

2. :: Setting the scene He could have been forgiven for taking his eye off his studies under the intense pressure of training for the Olympics but Tom Daley has achieved a clean sweep of A grades in his exams. (www.telegraph.co.uk 16 Aug 2012) We all have people who have been a positive influence in our lives :: A teacher :: A friend or neighbour :: A family member :: A national hero :: A sports couch :: Mentors Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

3. :: In action Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

4. SUPPORT THROUGH: POSITIVE, NURTURING & ENDURING RELATIONSHIPS :: In action Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

5. Self Empowerment A Greater View of the Future A Commitment to Learn I GAIN: To Embrace Boundaries, Expectations, Personal Responsibility and best ways to Behave with Others A raised Ambition A greater Self Esteem and Sense of Purpose SUPPORT THROUGH: POSITIVE, NURTURING & ENDURING RELATIONSHIPS :: In action Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

6. Promote Boundaries, Expectations, Personal Responsibility and best ways to Behave with Others Consequently g ain a greater Self Esteem, Sense of Purpose and a Positive View of the Future THEY GAIN: Being Better Role Models Practically more Supportive in Communications and Showing Real Care Consequently Promote a Better Neighbourhood SUPPORT THROUGH: POSITIVE, NURTURING & ENDURING RELATIONSHIPS :: In action Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

7. SUPPORT THROUGH: POSITIVE, NURTURING & ENDURING RELATIONSHIPS MACRO IMPACT The Traits that people gain from these two actions will consequently do the following for themselves and those around them: Reduce High Risk Behaviours Increase Safer and Thriving Communities Increase in more Educational & Employment attainment :: In action Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

8. :: What is it? It’s a national movement to promote greatness in everyone, enabling them to reach their full potential. Lord Coe is an excellent example of someone that achieved gold medal success in the 2 consecutive Olympics, became an MP, Peer, oversaw the London 2012 Games and is now overseeing Legacy in the UK. Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

9. :: Methodology This is done by encouraging everyone to: :: participate in Positive, Nurturing & Enduring relationships with their friends, family and neighbours :: get involved in Constructive Use of Time (Sport, Arts, Culture) Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

10. :: The results reduction of high risk behaviours (related to economic, health and social lifestyles) rebuilding communities increasing ambition in education and employment :: Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

11. :: Science behind it Research with over 3 million people proves that there are about 40 factors that show what a person needs to reach their full potential. Having less than 10 of these factors, the more likely it is people will engage in high risk behaviours. However, having more than 30 of these factors, they are more likely to thrive. :: Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

12. :: Science behind it In having the right relationships and engaging in the right activities, the traits gained from these two areas will then naturally transfer across into all elements of an individuals life. Families will be strengthened, ambition will grow, health will improve and economic prosperity will be achieved. :: Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

13. :: Independence The GREAT Campaign sits as a national independent movement that compliments the positive ambitions of Central Government......and promotes agencies and networks working at a very local level… … Such as the Arts Council, The Prince's Trust, Duke of Edinburgh Awards, the FA, Sport England, the Legacy Trust etc. Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

14. :: Independence In so partnering together, we will encourage: individuals to constructively support those around them more individuals to take up hobbies that will inspire others around them :: Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

15. :: On the ground Resources Schools, Community Centres, Health Centres etc Media Campaigns Through National and Local Streams Kite Mark For any Establishments that provides activities (in the Arts, Culture or Sport). Awards (Local & National) Recognition of individuals, communities, programmes and organisations that have shown extraordinary acts in support and accomplishments :: Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

16. :: In summary Becoming a greater parent, member of the family, student, friend, neighbour, boss or employee and a greater citizen! :: When focus is encouraged and positively nurtured in an activity, it impacts all other elements of life. Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)

17. The GREAT Campaign is an initiative by the Abundant Assets Alliance UK. www.abundantassets.org.uk To find out more, please contact: matthew@lifewhys.com :: Copyright 2012 LifeThrives CIC (Trading as LifeWhys and the Abundant Assets Alliance UK)