1. USING, BUILDING AND UNDERSTANDING KILLER APPLICATIONS Presenter: Steve Beauregard sbeau@regard.com www.regard.com Date: 09/15/05

2. Lotus 123 VisiCalc Spreadsheet PageMaker Web Browser VisiCalc Spreadsheet History: Developed by Dan Bricklin & Bob Frankston with Daniel Fylstra 1978 Came to Market 1979 Provided unique tool for accountants to manipulate numbers easily without the need for programming skills. FIRST PERSONAL COMPUTER KILLER APP?

3. By Show of Hands, what do you think defines “Killer App”? Apps that cross over into the consumer market. A buzz-word that describes an app which has dominated all of its competitors in a particular vertical or solution space. Apps that transform a business process and result in wide-spread adoption as a result. A program, so compelling that users buy the hardware for no other reason than to be able to use that app.

4. JUST ONE YEAR AGO, EXPERTS BELIEVED KILLER APPs HAD POTENTIAL IN THE FOLLOWING AREAS: Search or Data Retrieval Voice or VOIP Identity Management Speech Recognition XML Web Services Security Effective SPAM Filter Supply-Chain Related CRM-Related Retinal Scanning or Face Recognition Secure Instant Messaging ERP-Related Really Simple Syndication Other Source: Information Week …Audience to suggest a new area for killer apps…

5. Gartner Report 08/31/05 Extend solutions to meet unique business requirements “Companies are becoming more global and need to react more quickly to change.” The next killer app will need to address:

6. Killer App Potential? This product is in pre-release

7. What prevents an application from becoming a KILLER app?

8. WHAT PREVENTS AN APPLIATION FROM REACHING IT’S KILLER APP POTENTIAL? Real prospects and customers are not involved in the dialog The sales cycle is inordinately lengthy and/or leads are not converting at the predicted rate Sales and revenue lag original projections in spite of robust and attractive product offerings

9. GET YOUR KILLER APP BY ANSWERING… What is your prospects’ pain? How does your product relieves that pain? Is your value proposition compelling? Who represents your optimum prospect? How should you focus to win? Why should your prospect choose to do business with you?