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© C. Warren 2005 www.FanTrust.com. Entertainment Strategies PUT NAME OF TALK HERE For the Love of the Game Putting Fan Culture at the Heart of Game Craft.

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Presentation on theme: "© C. Warren 2005 www.FanTrust.com. Entertainment Strategies PUT NAME OF TALK HERE For the Love of the Game Putting Fan Culture at the Heart of Game Craft."— Presentation transcript:

1 © C. Warren 2005 www.FanTrust.com

2 Entertainment Strategies PUT NAME OF TALK HERE For the Love of the Game Putting Fan Culture at the Heart of Game Craft

3 © C. Warren 2005 www.FanTrust.com Fans take interactivity beyond the game. Will you be there to meet them?

4 © C. Warren 2005 www.FanTrust.com We hold these truths to be self-evident Story is important Interacting with gamers goes beyond game play A conversation is a type of interactivity

5 © C. Warren 2005 www.FanTrust.com Will there be a Nobel Prize for game stories?

6 © C. Warren 2005 www.FanTrust.com “The story was the bushman’s most sacred possession. These people knew what we do not; that without a story you have not got a nation, or culture or civilization. Without a story of your own to live, you haven’t got a life of your own.” -- L. Van der Post, The Lost World of the Kalahari

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9 Thousands of hours of game design? Years of game play? At latest count, there are 27,870 Final Fantasy storylines written by gamers appearing on just one unofficial website: FanFiction.net

10 © C. Warren 2005 www.FanTrust.com From “aficionado” to “zealot,” your fan by many other names……. Critic Supporter Authority Contributor Groupie Champion Core Client Investor Subscriber Repeat Customer Patron Member Meal Ticket Viewer Well Wisher

11 © C. Warren 2005 www.FanTrust.com If you look up “Fan Fiction” on Google, you get more than 2 million links!

12 © C. Warren 2005 www.FanTrust.com The Web is your oyster

13 © C. Warren 2005 www.FanTrust.com Genres Fan Fiction Blogs: “Grand Text Auto” LitCrit Reviews Mods Role play and other game interaction

14 © C. Warren 2005 www.FanTrust.com “Get a life.” William Shatner to Star Trek fans It all started with a naughty idea about Kirk and Spock…

15 © C. Warren 2005 www.FanTrust.com “Filk” & “Slash” Fans also create other tributes to storylines: “Filk” is folk music by fans about their favorite TV shows or characters “Slash” is erotica by fans featuring explicit sex between established characters

16 © C. Warren 2005 www.FanTrust.com Fan Question: “I have written a script for my favorite game. Where can I send it?” Corporate Answer: “Keep on writing.....the more you write the better you will get !! But... ALL unsolicited ideas and scripts are left unopened and are THROWN AWAY. This is for YOUR protection.”

17 © C. Warren 2005 www.FanTrust.com

18 People who critique and people who create One expert estimates that 98% of fanfiction is written by women The New York Times calls fan-written criticism “electronic tough love” Who are these people?

19 © C. Warren 2005 www.FanTrust.com Fans: Outsiders or Insiders?

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24 “If someone had told me when I was growing up in New York City that someday people would win tens of thousands of dollars, automobiles, and other prizes from being good at games I’d have told them to double up on their medication.” -- Angel Munoz Cyberathlete Professional League Founder & President

25 © C. Warren 2005 www.FanTrust.com Fun & games… or games sweatshop?

26 © C. Warren 2005 www.FanTrust.com Competitive video game play will be the next “Reality Television”.

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30 Does bad TV make good games?

31 © C. Warren 2005 www.FanTrust.com “Five years from now every game will have a story.” -- Nokia game producer

32 © C. Warren 2005 www.FanTrust.com From Fandango (what not to do) to Fantastic (how to be fabulous)!

33 © C. Warren 2005 www.FanTrust.com The changing business of Fans

34 © C. Warren 2005 www.FanTrust.com “Thanks for taking the time to check these pages out, and enjoy!” -- Chief Executives BioWare, Company Webpage quote Good game companies are exploring and exploiting direct relationships with Fans Today’s technology makes connecting Fans and Brands easy and relatively inexpensive Fans seek entertaining and well-run places to form communities-of-interest and swap ideas

35 © C. Warren 2005 www.FanTrust.com Old media meets new media? “Nielsen Plays New Game, Adds Videogame Ratings Service” -- MediaPost Headline 2004

36 © C. Warren 2005 www.FanTrust.com Lead from your strengths Extend interactive storytelling beyond the game Cultivate Fans online Analyze Fan intelligence Staff for the fan future

37 © C. Warren 2005 www.FanTrust.com Trends

38 © C. Warren 2005 www.FanTrust.com Heroes

39 © C. Warren 2005 www.FanTrust.com www.FanTrust.com Catherine Warren, President Keep Your Fans in the Picture


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