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BA635-Graduate Seminar: Current Issues in Marketing Presentation by Amy Curkendall.

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Presentation on theme: "BA635-Graduate Seminar: Current Issues in Marketing Presentation by Amy Curkendall."— Presentation transcript:

1 BA635-Graduate Seminar: Current Issues in Marketing Presentation by Amy Curkendall

2 COMPUTER GENERATION REAL WORLD + Video: Total Immersion

3  Head-mounted display  Mobile Phones  Heads-up display

4  BMW  Kia  Scion  Mazda  Chevrolet  Nissan/Renault

5 HOLLYWOOD  Minority Report  Gamer  Iron Man  Terminator  Robocop  Avatar

6

7  Are you ready for some football?

8 OLYMPICS  Virtual Lane Markers BASEBALL  K-Zone

9  John Mayer  Heartbreak Warfare  Lost Valentinos  Night Moves Night Moves  Eminem  Augmented reality competition – Relapse album  Blink-182  Comeback with Doritos bags!

10  Lego Store Lego Store  Adidas  Benetton  Macy’s Magic Mirror  Ray Ban  Ikea

11  Video Games  Books  Food  Working out  Social Media

12  Travel  Art/History  Safety  Politics  Adventure

13  Hair styles  Health  Magazines  Jobs – CVCV  Theme parks

14  “…technology that will become invisibly embedded in our natural surroundings, present whenever we need it, enabled by simple and effortless interactions, attuned to all our senses, adaptive to users and context- sensitive, and autonomous.” ◦ Ambient Intelligence, 2005 [Weber, Werner; Rabaey, Jan; Aarts, Emile H.L. (Eds.)]

15  Just the beginning… ◦ RFID – Radio Frequency Identification ◦ Smartphones  Corning ◦ A Day Made from Glass A Day Made from Glass

16

17 Bill Gates’ House

18 What? More Harry Potter Connections?

19  Home  Healthcare  Handicap accommodations  Car  Nutrition  Virtual Fitness Coach  Inventory  Grocery stores  Food preparation  Retail  Credit card on phone  Office  Travel  Music  Dating

20 Thank you!


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