1. You Make a Difference 2013 Prevention Needs Assessment Survey Partners for Prevention Address: 460 North Main Street, Warsaw, NY 14569 Phone: (585) 786 8970 Fax: (585) 786 8985

2. Prevention Needs Assessment Survey – 2013 The Prevention Needs Assessment Survey (PNA) was conducted in the fall of 2013. All six school districts (Attica, Letchworth, Perry, Warsaw, Wyoming, and Yorkshire-Pioneer) administered the surveys to students in grades 7-12. Overall 2,551 Wyoming County students participated in the student survey. Data was evaluated by outside consultant, Bach-Harrison. Note: Wyoming County schools have administered seven rounds of Prevention Needs Assessment Surveys for the years 2000, 2002, 2005, 2007, 2009, 2011, and 2013.

3. Characteristics of Participants: Total StudentsNumberPercent 2,551100 Grade 748018.8 845717.9 943517.1 1039015.3 1140315.8 1238615.1 Gender Male123748.7 Female130151.3 Are you Hispanic No238296.3 Yes913.7 Ethnicity Native American451.8 Asian180.7 African American351.4 Pacific Islander60.2 White233992.4 Multi-racial or Other893.5

4. Note: Alcohol 30 Day Use rate towers over all other substance rates. Prescription medication abuse rates have become more prevalent in 2009.

5. Note: Overall the 30 Day prevalence rates for alcohol, cigarettes, and marijuana have decreased since the year 2000.

17. Risk Factor Assessment 2013 Perceived Risk of Drug Use7th8th9th10th11th12th Wyoming County56.547.554.166.159.066.1 BH Norm47.437.143.247.840.540.3 Questions: How much do you think people risk harming themselves (physically or in other ways) if they: (No Risk, Slight Risk, Moderate Risk, Great Risk) 1). Smoke one or more packs of cigarettes per day? 2). Try marijuana once or twice? 3). Smoke marijuana once or twice a week? 4). Take one or two drinks of an alcoholic beverage (beer, wine, liquor) nearly every day?

18. The majority of Wyoming County students are making healthy decisions not use drugs - including alcohol. Current user rates are down for cigarettes, and have leveled off for alcohol and marijuana use. The greatest gains in reducing use have been through parent and peer disapproval. Perceived Risk of Drug Use is an increasing negative trend. Perception of harm has leveled off for alcohol and decreased for tobacco and marijuana.

19. Partners 4 Prevention NYS Prevention First SPF SIG Grant Media Campaign Underage Drinking Prevention Concepts Ranking

20. Purpose of Media Outreach To raise awareness of Risk of Harm, Prevalence and what constitutes a serving of alcohol Implement Public Education/Social Marketing Campaigns for youth and adults Media outreach (logo) should grab our attention- or at least get us interested Visual, simple and effective We need your input to be the most effective

21. Multiple Media Venues Bill Boards Transit Buses Newspapers Penny Saver Any ideas what to reach high school students???

22. Please rank the three concepts Option one

23. Option two

24. Option three

25. Thank You

26. Thank you! For more information contact P4P at 584-786-8970 or visit our webpage at www.wycop4p.com. www.wycop4p.com