1. 1.03 Demonstrate desktop publishing.
DTP Design Features
1.03 Demonstrate desktop publishing.

2. Special Features of Publications
Art
Balloon
Bleed
Caption
Dropped Cap
Running Headlines/Footers
Jumpline
Pull Quote
Rules
Sidebar
Text Box
Watermark
End mark
Reverse text

3. Art
Illustrations and photographs used to convey meaning and add appeal

4. Balloon A circle or bubble enclosing copy in an illustration
Often used in cartoons
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5. Bleed
A print effect in which a color, object or image appears to run off the edge of a page.

6. Caption Brief descriptive text accompanying an image or chart..
Can be in the form of a textbox or balloon.

7. Dropped Cap An enlarged character at the beginning of a paragraph
Drops below the line of text
Grabs the reader’s attention

8. Running Headlines/Footers
Running text at the top and/or bottom of a document.
Also called headers.
Used for organization, page numbers, date, author, running title, etc.

9. Jumpline
Line which tells readers which page to refer to for the continuation of an article.
Continued on B3

10. Pull Quote
Placement
Between columns with word wrap
Alone in a column surrounded by white space
Right justified in the last column
Beneath the headline as a deck
Quotation taken directly from the body of the article.
Used to draw attention.
Often made larger than body text.

11. Rules
Horizontal or vertical lines that can be applied to paragraphs, text boxes, and objects in a publication.

12. Sidebar
Square box filled with information related to the main story or to a completely separate article.

13. Text Box
Container for text that can be placed and formatted independently of other text.
Have borders that display when selected.
Many have sizing handles that appear around the border to resize the box if needed.
Some have a rotation handle that can be used to rotate the box

14. Watermark
A semitransparent image in the background of printed material

15. Endmark A symbol that indicates the end of an article or news item
Symbols vary 

16. Reverse Text
Text that is the opposite to what the reader is accustoed.
Light text on a dark background.
Often used in headlines to draw attention.
Use sparingly!

17. Title and Heading Information
Nameplate – banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto.
A nameplate in a
newsletter

18. Title and Heading Information – continued
Masthead - contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document
                                                                                                                   
ARTHUR OCHS SULZBERGER JR., Chairman JANET L. ROBINSON, Chief Executive Officer MICHAEL GOLDEN, Vice Chairman JAMES M. FOLLO, Chief Financial Officer R. ANTHONY BENTEN, Senior Vice President ROBERT H. CHRISTIE, Senior Vice President TODD C. McCARTY, Senior Vice President MARTIN A. NISENHOLTZ, Senior Vice President KENNETH A. RICHIERI, Senior Vice President, General Counsel & Secretary JOSEPH N. SEIBERT, Senior Vice President LAURENA L. EMHOFF, Vice President, Treasurer

19. Headings and Subheadings –
Headings and subheadings use font sizes and styles to differentiate between main and subheadings; use a consistent set for each.
Kicker – words positioned above a headline, usually as a lead-in or teaser
Kicker Example
Byline – name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article

20. Headings & Subheadings - continued
Deck – placed between a headline and an article to provide a segue between the headline and the body of the article (Remember – a kicker comes BEFORE a headline and the deck comes AFTER)
Running headlines and footers – headers and footers used to indicate dates, page numbers, running titles

21. Body Body is the bulk of the publication; articles and news items.
Paragraphs – use paragraph settings to adjust and control the space between paragraphs.
Characters – use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document’s personality
Rules (lines) – used in varying weights and styles to add definition and organize the elements of a publication.

22. Table of Contents
List of contents of a publication