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1.03 Demonstrate desktop publishing.

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1 1.03 Demonstrate desktop publishing.
DTP Design Features 1.03 Demonstrate desktop publishing.

2 Special Features of Publications
Art Balloon Bleed Caption Dropped Cap Running Headlines/Footers Jumpline Pull Quote Rules Sidebar Text Box Watermark End mark Reverse text

3 Art Illustrations and photographs used to convey meaning and add appeal

4 Balloon A circle or bubble enclosing copy in an illustration
Often used in cartoons ???

5 Bleed A print effect in which a color, object or image appears to run off the edge of a page.

6 Caption Brief descriptive text accompanying an image or chart..
Can be in the form of a textbox or balloon.

7 Dropped Cap An enlarged character at the beginning of a paragraph
Drops below the line of text Grabs the reader’s attention

8 Running Headlines/Footers
Running text at the top and/or bottom of a document. Also called headers. Used for organization, page numbers, date, author, running title, etc.

9 Jumpline Line which tells readers which page to refer to for the continuation of an article. Continued on B3

10 Pull Quote Placement Between columns with word wrap Alone in a column surrounded by white space Right justified in the last column Beneath the headline as a deck Quotation taken directly from the body of the article. Used to draw attention. Often made larger than body text.

11 Rules Horizontal or vertical lines that can be applied to paragraphs, text boxes, and objects in a publication.

12 Sidebar Square box filled with information related to the main story or to a completely separate article.

13 Text Box Container for text that can be placed and formatted independently of other text. Have borders that display when selected. Many have sizing handles that appear around the border to resize the box if needed. Some have a rotation handle that can be used to rotate the box

14 Watermark A semitransparent image in the background of printed material

15 Endmark A symbol that indicates the end of an article or news item
Symbols vary

16 Reverse Text Text that is the opposite to what the reader is accustoed. Light text on a dark background. Often used in headlines to draw attention. Use sparingly!

17 Title and Heading Information
Nameplate – banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto. A nameplate in a newsletter

18 Title and Heading Information – continued
Masthead - contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document                                                                                                                     ARTHUR OCHS SULZBERGER JR., Chairman JANET L. ROBINSON, Chief Executive Officer MICHAEL GOLDEN, Vice Chairman JAMES M. FOLLO, Chief Financial Officer R. ANTHONY BENTEN, Senior Vice President ROBERT H. CHRISTIE, Senior Vice President TODD C. McCARTY, Senior Vice President MARTIN A. NISENHOLTZ, Senior Vice President KENNETH A. RICHIERI, Senior Vice President, General Counsel & Secretary JOSEPH N. SEIBERT, Senior Vice President LAURENA L. EMHOFF, Vice President, Treasurer

19 Headings and Subheadings –
Headings and subheadings use font sizes and styles to differentiate between main and subheadings; use a consistent set for each. Kicker – words positioned above a headline, usually as a lead-in or teaser Kicker Example Byline – name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article

20 Headings & Subheadings - continued
Deck – placed between a headline and an article to provide a segue between the headline and the body of the article (Remember – a kicker comes BEFORE a headline and the deck comes AFTER) Running headlines and footers – headers and footers used to indicate dates, page numbers, running titles

21 Body Body is the bulk of the publication; articles and news items.
Paragraphs – use paragraph settings to adjust and control the space between paragraphs. Characters – use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document’s personality Rules (lines) – used in varying weights and styles to add definition and organize the elements of a publication.

22 Table of Contents List of contents of a publication

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