1. Welcome to the iGeneration The iGeneration: Media Use, Health, and English Literacy Western Psychological Association April 24, 2009

2. Welcome to the iGeneration 1.Welcome to the iGeneration – Larry Rosen 2.Internet Literacy Among Young People in the 21 st Century – Nancy Cheever 3.The Relationship Between Media Usage and Childhood Well-Being – Julie Felt 4.R txt msgrs bad riters? LOL – Lynn Erwin GEORGE MARSH APPLIED COGNITION LABORATORY

3. Welcome to the iGeneration TALK OVERVIEW The Rapid Pace of Technology Four Generations Media Media Media TechnoCocoons – Bedrooms Just Keep Them Occupied Multitasking Midgets Where Do They Go From Here?

4. Welcome to the iGeneration Baby Boomers (born 1946-1964) Generation X (born 1965-1979) Net Generation (born 1979 - 1999) iGeneration (born 2000 – 2008) We are in the Midst of Four Vastly Different Generations

5. Welcome to the iGeneration Media Use Multitasking Communication Socialization Content Creation Learning Styles THEY DIFFER IN MANY WAYS

6. Welcome to the iGeneration LIFE IS MOVING FASTER THAN EVER FOR THIS YOUNG GENERATION

7. Welcome to the iGeneration NEW TECHNOLOGIES FOR A NEW GENERATION (all since 2000) iPod iPhone Wii MySpace Facebook YouTub Twitter Flash Drives XBox Satellite Radio Napster Firefox

8. Welcome to the iGeneration Alvin Toffler’s Third Wave Model Tells us that the Pace of Life is Accelerating WAVESTECHNOLOGYYEARS FIRSTAgricultural3,000 SECONDIndustrial300 THIRDComputer30 FOURTHInformational ?3-5? FIFTHCommunication ?3-5? SIXTHBiotech ?3-5?

9. Welcome to the iGeneration KIDS SEEM LIKE THEY ARE ALIENS … PARTICULARLY WHEN THEY COMMUNICATE

10. Welcome to the iGeneration THEY SEEM TO BE TECHIES FROM BIRTH

11. Welcome to the iGeneration WHAT ARE THE DIFFERENT GENERATIONS DOING WITH THEIR MEDIA?

12. Welcome to the iGeneration THREE RESEARCH STUDIES 1.September 2008 357 Parents of children 6 months to 12 years old 2.January 2009 1,297 Parents of children 1-12 years old 3.April 2009 1,030 parents of children 4-18 years old

13. Welcome to the iGeneration STUDYN BOYS/ GIRLS MOMS/ DADS Parent Age* AsianBlackWhiteLatino/a September 2008 35750/5076/2433.65%23%18%50% January 2009 1,29752/4868/3234.512%18%19%46% April 20091,03050 /5070/3037.713%18%22%40% Sample Demographics * 70% married

14. Welcome to the iGeneration STUDYN 1-3 YEARS OLD* 4-8 YEARS OLD 9-12 YEARS OLD 13-15 YEARS OLD 16-18 YEARS OLD September 2008357103132122-- January 20091,297310544443-- April 20091,030--338316196180 TOTAL2,6844131,014881196180 AGE GROUPS

15. Welcome to the iGeneration TECHNOLOGY AND MEDIA HOURS/DAY 1 to 3 YEARS OLD 4 to 8 YEAR OLDS 9 to 12 YEAR OLDS 13 to 15 YEAR OLDS Online 0:04 0:270:59 1:58 On Computer 0:02 0:230:57 1:44 E-Mail 0:01 0:060:26 1:08 IM/Chat 0:01 0:050:28 1:24 Telephone 0:08 0:170:43 1:07 Texting 0:01 0:070:46 2:19 Video Games 0:18 1:322:07 1:20 Music 0:30 0:421:24 2:49 Television 1:30 1:56 1:58 TOTAL DAILY MEDIA & TECHNOLOGY USE 2:35 5:359:4615:47

16. Welcome to the iGeneration THE iGENERATION IS BECOMING MEDIA SAVVY

17. Welcome to the iGeneration “OTHER” ACTIVITIES HOURS/DAY 1 to 3 YEARS OLD 4 to 8 YEAR OLDS 9 to 12 YEAR OLDS Read for Pleasure 0:39 1:01 Read for School NA 0:521:06 Outside Sports/Exercise 1:54 2:041:45 Play Inside With Technological Toys 1:17 0:550:40 Play Inside With Non- Technology Toys 1:43 1:110:35 WHAT ELSE ARE THEY DOING?

18. Welcome to the iGeneration WHAT ARE THEY DOING IN THEIR TECHNO-COCOONS?

19. Welcome to the iGeneration PARENTING: LIMIT SETTING LIMIT SETTING1 TO 3 YEAR OLDS4 TO 8 YEAR OLDS 9 TO 12 YEAR OLDS Computer UseNA77%67% Internet UseNA76%68% Cell phone UseNA63%58% TextingNA55%49% TV Time66%75%63% TV Show Content83%85%72% Video Game Time82%80%68% Video Game Content 79%81%69%

20. Welcome to the iGeneration PARENTING: TECHNOLOGICAL MONITORING TECHNOLOGICAL MONITORING DEVICE 1 TO 3 YEAR OLDS4 TO 8 YEAR OLDS 9 TO 12 YEAR OLDS TV: Parental Blocking (V-Chip) 32%49% Computer: Parental Blocking Software NA29%39% Computer: Monitoring Software NA19%26%

21. Welcome to the iGeneration PARENTING: IN THE CAR

22. Welcome to the iGeneration PARENTING: IN A RESTAURANT

23. Welcome to the iGeneration MULTITASKING AT SUCH A YOUNG AGE

24. Welcome to the iGeneration MULTITASKING WITH FREE TIME 2.25 3.77 5.79 x x

25. Welcome to the iGeneration WELCOME TO THE iGENERATION

26. Welcome to the iGeneration GOOD? BAD? THE FUTURE

27. Welcome to the iGeneration NEXT PROFESSOR NANCY CHEEVER WILL TALK ABOUT INTERNET LITERACY AMONG YOUNG CHILDREN