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Creative Europe 2014-2020 26 February 2013 Monica Dimitriu Culture.

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Presentation on theme: "Creative Europe 2014-2020 26 February 2013 Monica Dimitriu Culture."— Presentation transcript:

1 Creative Europe 26 February 2013 Monica Dimitriu Culture

2 Why Creative Europe ? Investing in Europe’s cultural and creative sector Boosting the sector’s performance and contribute to the aims set out in the Europe 2020 strategy Creativity – enabler for learning, innovation and inclusion Creative sector - driver of economic growth and employment (4.5 % of EU GDP, 3,8% of EU’s workforce) Simplification, Branding, Cross-fertilisation Single entry point for the sector, actions’ complementarity Europe – the place of creation Culture

3 Benefits? artists and cultural professionals would reach new audiences both in Europe and beyond More than 1000 European films and 2500 cinemas would receive support Translation of at least 5000 books would be financed 100 million citizens would be directly reached through the projects financed by Creative Europe Culture

4 CREATIVE EUROPE Building Creative Europe-on long term experience
Public consultation Policy initiatives – Green Paper on CCI, Council conclusions MEDIA 2007 – interim evaluation Culture Programme – interim evaluation CREATIVE EUROPE Studies, research Impact Assessments Pilot projects on artist mobility Open Method of Coordination with Member States Structured dialogue with the sector Culture

5 What problems is Creative Europe seeking to tackle?
4 challenges Culture

6 1. A fragmented market/cultural space 2. The digital shift 3
1. A fragmented market/cultural space 2. The digital shift 3. Access to finance 4. Lack of data Culture

7 Challenge 1: A fragmented market/cultural space
Problem Fragmented area, many small markets due to language Difficulties for artists and cultural works to break into new countries Cultural and linguistic diversity a challenge Creative Europe Capacity-building to help artists develop international careers and foster international networks Support for the transnational circulation of works, (international touring, literary translation, and development of long-term audiences for European cultural works) Culture

8 Challenge 2: The digital shift
Problem Changing how art is made, disseminated, distributed, accessed, consumed and monetised Engaging audiences as active participants, not just passive observers Having excellent examples, but knowledge is fragmented across Europe and under-developed Creative Europe New focus on audience development Capacity-building to facilitate peer learning, knowledge transfer and faster adjustment Culture

9 Challenge 3: Access to finance
Problem Chronic difficulties for SMEs in the sector to access bank loans Banks don’t understand the sector, its risk profile and assets, and lack an incentive to invest to develop expertise Creative Europe Would create an entirely new financial facility Capacity-building to increase number and geographical scope of banks willing to develop portfolios of loans Culture

10 Challenge 4: Lack of data
Problem Very little comparable data in cultural field Difficult to pinpoint problems and their scale Difficult to develop evidence based policies Creative Europe Support better and more comparable data collection, studies, evaluation, statistical surveys Extension of mandate of European Audiovisual Observatory to other cultural and creative sectors Culture

11 How to tackle the problems?
New and refocused objectives and priorities Simplified instruments Culture

12 Creative Europe framework
Culture aprox. 30 % MEDIA aprox. 55 % Cross-sectoral aprox. 15 % Culture

13 Main principles European added value of supported projects
Complementary to national initiatives and other EU instruments Flexibility and space for experimentation and new business models Culture

14 General objectives Foster the safeguarding and promotion of European cultural and linguistic diversity Strengthening the competitiveness of the cultural and creative sectors with a view to promoting smart, sustainable and inclusive growth Recognizable and simple single entry point for European cultural and creative sectors Simplification of administration and management procedure (e.g. through more flat rate funding, framework partnership agreements, grant decisions, use of online applications and reporting) Culture

15 Specific objectives Support the capacity of European CCS to operate transnationally Promote the transnational circulation of cultural and creative works and operators and reach new audiences in Europe and beyond Strengthen the financial capacity of CCS, in particular SME Support transnational policy cooperation in order to foster policy development, innovation, audience building and new business models Culture

16 Cultural Strand Shift from overarching goal of promoting European citizenship to priorities targeting the real needs of the sectors (capacity-building, transnational circulation of works and operators) Successful measures maintained, but some simplifications (i.e.: reduction in number of calls managed by EACEA from 9 to 4) New measures: Cooperation projects European networks European platforms Literary translation Special actions Culture

17 Examples of actions in CULTURE
Support cultural operators to develop skills and knowhow to facilitate adjustment to the digital shift Support artists/cultural and creative professionals to internationalise their careers Strengthen European and international networks to facilitate access to new professional opportunities Support international touring, events and exhibitions Support literary translation Support for audience building and building a long-term audience for European cultural works Culture

18 Media Strand Successful actions maintained (e.g. Europa cinemas)
Actions targeted at specific actors in the audio-visual value chain (e.g. producers, distributors and exhibitors) Actions include: Providing skills and building up networks, support developing of audio-visual works support distribution of non-national films on all platforms, encourage new business models Facilitate access to markets and foster international cooperation and co-production Support film literacy and audience building Culture

19 Examples of actions in MEDIA
Audience building and film literacy Capacity building in use of digital technology, management and finance, TV writing Strengthen the capacity of companies to develop several projects at the same time and enlarge their scope Support to innovative distribution platforms Support for international training, distribution and promotion of films (former MEDIA Mundus) Culture

20 Culture and Creative Sectors
CCS FI - a logical next step from the current MEDIA Production Guarantee Fund Potential to generate 1 billion Euros worth of loans Main actions: offering guarantees to financial institutions by offering loans to SMEs in the CCS disseminating European-wide specific financial expertise in CCS among EU banks strengthening the investment readiness of CCS SMEs Culture

21 Access to the Programme
International dimension is a cross-cutting element across Creative Europe, because the cultural and creative sector has to also look outside Europe Possibility of full participation of non EU member states - integration of European Neighbourhood Possibility for targeted bilateral actions with selected countries or regions Culture

22 Future Erasmus for All and Creative Europe are under discussion by the Council and the European Parliament The final decision is expected in 2013 Culture

23 Thank you for your attention. http://ec. europa

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