1. Supply Chain Innovation at Geddy’s Team Name: OSCO 2 1 st Round Room 3091 Nick Bafunno Jordan Eddy Chase Hughes Stuart Hester

2. GSCMI 2013 Case Competition 2 Introduction (Jordan Eddy)  Background  Two Step Plan  Brand Consolidation  Questions

3. GSCMI 2013 Case Competition 3 Background (Chase Hughes)  Increasing incomes  Bangalore IT boom  Demand and Heat  Directly proportional  Early Stage Market  Rapid brand development  Strategic positioning

4. GSCMI 2013 Case Competition 4 Problems (Jordan Eddy)  Demand  Highly Seasonal Demand  Relatively Low Demand  Global – 2.3 liters  India – 0.35 liters  Volatile Inventory  Excess Product  Stock Outs

5. GSCMI 2013 Case Competition 5 Recommendations (Jordan Eddy)  Two year plan  Target Service Level  Refrigerated Trucks  Brand Consolidation  Strengthened position  Supply chain efficiency

6. GSCMI 2013 Case Competition 6 Target Service Level (Nicholas Bafunno)  Most effective  Fewest Stock Outs  Reduces Excess Inventory  Jan 2012 – Jan 2013  Max Storage 350 units  Completed Orders 58%

7. GSCMI 2013 Case Competition 7 Target Service Level (Nicholas Bafunno)

8. GSCMI 2013 Case Competition 8 Target Service Level (Nicholas Bafunno)  Jan 2012 – Jan 2013  New Storage  Min Storage increase 415  Completed Orders 100%  Additional 75 feet squared of space  Sales Revenue  855 units  5132 (100 Rupees)

9. GSCMI 2013 Case Competition 9 Target Service Level (Nicholas Bafunno)

10. GSCMI 2013 Case Competition 10 Refrigerated Trucks (Stuart Hester)  Solves inventory stock outs  Storage  418.78 cubic feet  2094 units  Mobile  Serve ice-cream from back  Extended service radius  Potential to increase capacity  Transport to and from outlets

11. GSCMI 2013 Case Competition 11 Refrigerated Trucks (Chase Hughes) Break-Even Point (units) =30 Break-Even Point (Rs) = 17,996.67 Total Fixed CostsTFC = 5,399.00 Formulas: Variable Cost per UnitVCU = 420.00 BEP (units) = TFC/(SPU-VCU) Sales Price per UnitSPU = 600.00 BEP ($'s) = BEP (units) * SPU

12. GSCMI 2013 Case Competition 12 Refrigerated Trucks (Chase Hughes)

13. GSCMI 2013 Case Competition 13 Brand Consolidation (Stuart Hester)  One Single Brand  Ending the experiment  “Just Sundaes” by Go Geddy  Strengthen positioning

14. GSCMI 2013 Case Competition 14 Questions?

15. GSCMI 2013 Case Competition 15

16. GSCMI 2013 Case Competition 16

17. GSCMI 2013 Case Competition 17 http://newdelhi.olx.in/eicher-refrigerated-truck-iid-284647038

18. GSCMI 2013 Case Competition 18

19. GSCMI 2013 Case Competition 19

20. GSCMI 2013 Case Competition 20

21. GSCMI 2013 Case Competition 21